Rascasse Audience Intelligence

Oliver Baumann Audience in Germany

A data profile of the people who buy, follow and care about Oliver Baumann in Germany — modelled from more than twelve digital signal sources. Oliver Baumann has an estimated audience of 892,668 people in Germany.

#183among Soccer in Germany#1055among Person in Germany#573in Sports

The average Oliver Baumann fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include SC Freiburg, Borussia Mönchengladbach, SV Werder Bremen, with strongest over-indexing on SC Freiburg (13.56× the country average).

Demographically, the Oliver Baumann audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oliver Baumann fan in Germany is more male, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for SC Freiburg.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oliver Baumann profile in Germany.

Audience size
893K
in Germany
Gender
30.8%♀
69.2% male
Age
35.3
average years
Country rank
#7173
Person in Germany
Fig. 01

Search interest · 12-month trend

+1138%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oliver Baumann fans

30.8% are female, 69.2% are male, average age 35.3.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Oliver Baumann audience in Germany
MetricValue
Female30.8%
Male69.2%
Average age35.3
Estimated audience size892,668
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Oliver Baumann audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

71.4%

of the worldwide Oliver Baumann audience comes from Germany.

Worldwide audience distribution share by country for Oliver Baumann
CountryShare
Germany71.4%
Brazil3.9%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oliver Baumann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oliver Baumann fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.64×
02Rheinland-Pfalz~30K1.16×
03Niedersachsen~50K1.10×
04Nordrhein-Westfalen~100K1.08×
05Bayern~80K1.06×
06Saarland~6K1.06×
07Hessen~30K0.99×
08Sachsen~20K0.99×
09Schleswig-Holstein~20K0.98×
10Thüringen~10K0.92×
11Hamburg~9K0.90×
12Brandenburg~10K0.87×
13Mecklenburg-Vorpommern~7K0.86×
14Sachsen-Anhalt~10K0.84×
15Bremen~3K0.84×
16Berlin~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Oliver Baumann, Germany
0.78×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oliver Baumann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oliver Baumann audience
#·InterestCategoryAffinity×
01Kevin TrappSports20.42×
02SC FreiburgSports13.56×
03TSG 1899 HoffenheimSports11.15×
04FC AugsburgSports10.78×
051. FC Union BerlinSports9.88×
061. FSV Mainz 05Sports8.66×
07Hertha BSCSports8.31×
08VfL BochumSports8.18×
09VfL WolfsburgSports7.82×
10Arminia BielefeldSports7.79×
11Borussia MönchengladbachSports6.92×
12RB LeipzigSports6.49×
13Fortuna DüsseldorfSports6.16×
14DFB-PokalSports5.63×
15VfB StuttgartSports5.43×
16SV Werder BremenSports5.06×
171. FC KölnSports4.86×
182. BundesligaSports4.13×
19Borussia DortmundSports3.51×
20FC Bayern MunichSports2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oliver Baumann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oliver Baumann audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.54×
SpiritualityBALANCE1.31×
PatriotismCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oliver Baumann audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
CreativityOPEN0.73×
MindfulnessBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oliver Baumann have in Germany?

Oliver Baumann has an estimated audience of 892,668 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Oliver Baumann fans?

30.8% of Oliver Baumann fans are female, 69.2% are male, with an average age of 35.3 years.

03

Which brands do Oliver Baumann fans like most?

Oliver Baumann fans show strongest brand affinity for SC Freiburg (13.56×), Borussia Mönchengladbach (6.92×), and SV Werder Bremen (5.06×) over the country average.

04

Where do Oliver Baumann fans live in Germany?

Oliver Baumann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Oliver Baumann fans also like?

Beyond Oliver Baumann itself, the audience over-indexes on Borussia Mönchengladbach (6.92×), SV Werder Bremen (5.06×), Hertha BSC (8.31×), and VfB Stuttgart (5.43×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Oliver Baumann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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