Oliver Baumann Audience in Germany
Oliver Baumann has an estimated audience of 463,216 people in Germany. 33.7% are female, 66.3% are male, average age 35.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Cosenza Calcio, Gil Ofarim, Buddy – The Buddy Holly Story, Litter box, Pro-Ject.
The average Oliver Baumann fan in Germany is 35.5 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Cosenza Calcio, Gil Ofarim, Buddy – The Buddy Holly Story, with strongest over-indexing on Cosenza Calcio (25.08× the country average). Demographically, the Oliver Baumann audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Oliver Baumann fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 35.5 |
| Estimated audience size | 463,216 |
Audience persona
The typical Oliver Baumann fan in Germany is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Cosenza Calcio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 114,697 | 1.81× |
| Nordrhein-Westfalen | 111,786 | 1.1× |
| Bayern | 80,438 | 1.08× |
| Niedersachsen | 50,134 | 1.11× |
| Hessen | 36,968 | 1.05× |
| Rheinland-Pfalz | 27,327 | 1.18× |
| Sachsen | 19,712 | 0.87× |
| Berlin | 16,766 | 0.81× |
| Schleswig-Holstein | 16,345 | 0.98× |
| Brandenburg | 12,143 | 0.84× |
| Thüringen | 10,392 | 0.88× |
| Sachsen-Anhalt | 9,564 | 0.8× |
| Hamburg | 9,413 | 0.9× |
| Mecklenburg-Vorpommern | 7,141 | 0.81× |
| Saarland | 5,836 | 1.02× |
| Bremen | 3,072 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cosenza Calcio | 25.08× | Sports |
| Gil Ofarim | 1.81× | Music & Radio |
| Buddy – The Buddy Holly Story | 6.85× | Music & Radio |
| Litter box | 1.66× | Pets & Animals |
| Pro-Ject | 8.1× | Music & Radio |
| Progressive rock | 1.92× | Music & Radio |
| Noodle (Gorillaz) | 2.76× | Music & Radio |
| Alaska | 3.13× | Travel & Leisure |
| Kozarac | 24.45× | Travel & Leisure |
| Google Analytics | 2.15× | Internet & Social Media |
| Bully (2011 film) | 5.04× | Movies & TV |
| Loincloth | 2.24× | Fashion & Accessoires |
| Handmade Gifts | 1.52× | Kids & Family |
| Emperor Entertainment Group | 2.76× | Business & Career |
| The Equalizer | 3.33× | Movies & TV |
| JDSU | 2.12× | Business & Career |
| Hebe | 3.04× | Home & Garden |
| Hepsiburada | 4.45× | Shopping |
| Sailor | 3.03× | Travel & Leisure |
| Carrie (novel) | 3.5× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.11 |
| Sports Activity | POWER | 1.07 |
| Early Adopter Mentality | POWER | 1.01 |
| Social Media Usage | JOY | 0.97 |
| Sustainability | BALANCE | 0.96 |
| Spirituality | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 64.4% |
| Brazil | 4.1% |
| Indonesia | 3.8% |
See Oliver Baumann audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Oliver Baumann have in Germany?
Oliver Baumann has an estimated audience of 463,216 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Oliver Baumann fans?
33.7% of Oliver Baumann fans are female, 66.3% are male, with an average age of 35.5 years.
Which brands do Oliver Baumann fans like most?
Oliver Baumann fans show strongest brand affinity for Cosenza Calcio (25.08×), Gil Ofarim (1.81×), and Buddy – The Buddy Holly Story (6.85×) over the country average.
Where do Oliver Baumann fans live in Germany?
Oliver Baumann fans in Germany are most concentrated in Baden-Württemberg (reach 114,697), Nordrhein-Westfalen (reach 111,786), and Bayern (reach 80,438). These three regions account for the largest share of the active audience.
What other brands do Oliver Baumann fans also like?
Beyond Oliver Baumann itself, the audience over-indexes on Gil Ofarim (1.81×), Buddy – The Buddy Holly Story (6.85×), Litter box (1.66×), and Pro-Ject (8.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oliver Baumann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.