Omio Target Market in Germany
A data profile of the people who buy, follow and care about Omio in Germany — modelled from more than twelve digital signal sources. Omio has an estimated audience of 442,569 people in Germany.
The average Omio fan in Germany is 36.9 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.
Top brand affinities include Germany, Deutsch lernen, FlixBus, with strongest over-indexing on Germany (3.05× the country average).
Demographically, the Omio audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Omio fan in Germany is more female, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Germany.
At a glance
The key figures that characterise the Omio profile in Germany.
Search interest · 12-month trend
Customer demographics of Omio
58.7% are female, 41.3% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.9 |
| Estimated audience size | 442,569 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 15% |
Geography
Where the Omio audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~70K | 3.37× | |
| 02 | Hamburg | ~20K | 1.51× | |
| 03 | Hessen | ~50K | 1.26× | |
| 04 | Bayern | ~100K | 1.25× | |
| 05 | Bremen | ~5K | 1.16× | |
| 06 | Baden-Württemberg | ~70K | 1.00× | |
| 07 | Nordrhein-Westfalen | ~100K | 0.88× | |
| 08 | Brandenburg | ~10K | 0.87× | |
| 09 | Sachsen | ~20K | 0.80× | |
| 10 | Rheinland-Pfalz | ~20K | 0.70× | |
| 11 | Saarland | ~4K | 0.69× | |
| 12 | Schleswig-Holstein | ~10K | 0.61× | |
| 13 | Niedersachsen | ~30K | 0.59× | |
| 14 | Thüringen | ~7K | 0.57× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.49× | |
| 16 | Sachsen-Anhalt | ~6K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Omio audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Enterprise Rent-A-Car | Cars & Mobility | 17.01× | ||
| 02 | EDreams | Travel & Leisure | 15.71× | ||
| 03 | Lycamobile | Technology & Electronics | 9.59× | ||
| 04 | Deutsch lernen | Business & Career | 8.58× | ||
| 05 | Western Union | Business & Career | 6.75× | ||
| 06 | Teacher education | Business & Career | 6.75× | ||
| 07 | Opodo | Travel & Leisure | 6.66× | ||
| 08 | FlixBus | Cars & Mobility | 6.15× | ||
| 09 | Wizz Air | Travel & Leisure | 5.91× | ||
| 10 | Language education | Business & Career | 5.67× | ||
| 11 | Ryanair | Travel & Leisure | 4.14× | ||
| 12 | TK Maxx | Shopping | 3.20× | ||
| 13 | Germany | Travel & Leisure | 3.05× | ||
| 14 | Eurowings | Travel & Leisure | 3.00× | ||
| 15 | Wikipedia | Internet & Social Media | 2.99× | ||
| 16 | Netto Marken-Discount | Shopping | 2.86× | ||
| 17 | CHECK24 | Business & Career | 2.82× | ||
| 18 | Deutsche Bahn | Cars & Mobility | 2.78× | ||
| 19 | ImmoScout24 | Home & Garden | 2.52× | ||
| 20 | Food | Food & Beverages | 1.89× |
Personality of the Omio audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.14× | |
| Mindfulness | BALANCE | 1.89× | |
| Travelling | THRILL | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| DIY Mentality | THRILL | 0.95× |
Frequently asked questions
Who is Omio's target market in Germany?
Omio's target market in Germany covers an estimated 442,569 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Omio customers?
58.7% of the Omio audience are female, 41.3% are male, with an average age of 36.9 years.
Which brands do Omio fans like most?
Omio fans show strongest brand affinity for Germany (3.05×), Deutsch lernen (8.58×), and FlixBus (6.15×) over the country average.
Where do Omio fans live in Germany?
Omio fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Berlin (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Omio fans also like?
Beyond Omio itself, the audience over-indexes on Deutsch lernen (8.58×), FlixBus (6.15×), Western Union (6.75×), and Ryanair (4.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,319,999)
- TUI (6,946,335)
- HolidayCheck (5,754,308)
- Trivago (5,510,669)
See Omio audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Omio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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