Omio Audience in Germany
Omio has an estimated audience of 239,249 people in Germany. 58.7% are female, 41.3% are male, average age 36.9. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Rossmann, Cocktail, Pillow, CAC 40, Natural rubber.
The average Omio fan in Germany is 36.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Rossmann, Cocktail, Pillow, with strongest over-indexing on Rossmann (1.51× the country average). Demographically, the Omio audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Travel website
Demographics of Omio fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 36.9 |
| Estimated audience size | 239,249 |
Audience persona
The typical Omio fan in Germany is more female, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 104,326 | 1.31× |
| Nordrhein-Westfalen | 99,401 | 0.91× |
| Berlin | 77,005 | 3.47× |
| Baden-Württemberg | 69,272 | 1.02× |
| Hessen | 49,391 | 1.31× |
| Niedersachsen | 28,534 | 0.59× |
| Sachsen | 19,240 | 0.79× |
| Rheinland-Pfalz | 17,733 | 0.71× |
| Hamburg | 17,366 | 1.55× |
| Brandenburg | 12,057 | 0.78× |
| Schleswig-Holstein | 10,716 | 0.6× |
| Thüringen | 6,456 | 0.51× |
| Bremen | 4,727 | 1.11× |
| Mecklenburg-Vorpommern | 4,101 | 0.43× |
| Saarland | 3,791 | 0.62× |
| Sachsen-Anhalt | 3,621 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.51× | Shopping |
| Cocktail | 1.76× | Food & Beverages |
| Pillow | 2.04× | Home & Garden |
| CAC 40 | 1.68× | Business & Career |
| Natural rubber | 2.14× | Cars & Mobility |
| Fat-tailed sheep | 18.94× | Pets & Animals |
| Mothercare | 1.67× | Kids & Family |
| Fast Five | 3.41× | Movies & TV |
| Nurse education | 1.67× | Kids & Family |
| Este, Veneto | 1.51× | Travel & Leisure |
| Nationality | 1.76× | Politics & Society |
| Business English | 1.64× | Business & Career |
| Medieval fantasy | 6.46× | Literature |
| Bank account | 1.68× | Business & Career |
| San Pellegrino | 2.56× | Food & Beverages |
| Necktie | 2.59× | Fashion & Accessoires |
| Geothermal heating | 2.13× | Home & Garden |
| Islamism | 2.29× | Politics & Society |
| Panama | 1.87× | Travel & Leisure |
| International University of Business Agriculture and Technology | 2.11× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Travelling | THRILL | 1.64 |
| Urban Lifestyle | OPEN | 1.53 |
| Family Orientation | CONSERVATISM | 1.46 |
| Early Adopter Mentality | POWER | 1.42 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 18.7% |
| Italy | 12.4% |
| France | 5.9% |
See Omio audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Omio have in Germany?
Omio has an estimated audience of 239,249 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Omio fans?
58.7% of Omio fans are female, 41.3% are male, with an average age of 36.9 years.
Which brands do Omio fans like most?
Omio fans show strongest brand affinity for Rossmann (1.51×), Cocktail (1.76×), and Pillow (2.04×) over the country average.
Where do Omio fans live in Germany?
Omio fans in Germany are most concentrated in Bayern (reach 104,326), Nordrhein-Westfalen (reach 99,401), and Berlin (reach 77,005). These three regions account for the largest share of the active audience.
What other brands do Omio fans also like?
Beyond Omio itself, the audience over-indexes on Cocktail (1.76×), Pillow (2.04×), CAC 40 (1.68×), and Natural rubber (2.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Omio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.