Pavillon Audience in Germany
Pavillon has an estimated audience of 1,436,870 people in Germany. 50.4% are female, 49.6% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, KLIX (AM), Urban horticulture, Škoda Kodiaq.
The average Pavillon fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Pavillon audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Pavillon fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.6 |
| Estimated audience size | 1,436,870 |
Audience persona
The typical Pavillon fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 279,440 | 0.89× |
| Bayern | 260,657 | 1.13× |
| Baden-Württemberg | 187,468 | 0.96× |
| Niedersachsen | 155,180 | 1.11× |
| Hessen | 82,946 | 0.76× |
| Sachsen | 78,034 | 1.11× |
| Rheinland-Pfalz | 69,550 | 0.97× |
| Berlin | 47,744 | 0.74× |
| Brandenburg | 44,785 | 1× |
| Schleswig-Holstein | 43,873 | 0.85× |
| Sachsen-Anhalt | 42,486 | 1.14× |
| Thüringen | 41,386 | 1.13× |
| Saarland | 30,321 | 1.72× |
| Hamburg | 28,557 | 0.88× |
| Mecklenburg-Vorpommern | 25,868 | 0.94× |
| Bremen | 8,267 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 2.25× | Travel & Leisure |
| KLIX (AM) | 2.82× | Music & Radio |
| Urban horticulture | 1.53× | Home & Garden |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Home Delivery | 2.12× | Food & Beverages |
| Volvo V60 | 2.79× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.73× | Music & Radio |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Theocracy | 5.16× | Music & Radio |
| Building insulation | 2.04× | Home & Garden |
| Zagreb | 1.82× | Travel & Leisure |
| Preacher (comics) | 3.08× | Literature |
| Alaska | 1.59× | Travel & Leisure |
| Glashütte | 1.84× | Travel & Leisure |
| Keeper (password manager) | 1.76× | Technology & Electronics |
| San Gil | 1.6× | Travel & Leisure |
| Chalkidiki | 1.55× | Travel & Leisure |
| Liberace | 2.2× | Music & Radio |
| Pantsuit | 2.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| Tradition | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.09 |
| Travelling | THRILL | 1.05 |
| Sports Activity | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.6% |
| France | 8.8% |
| Switzerland | 7.0% |
See Pavillon audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Pavillon have in Germany?
Pavillon has an estimated audience of 1,436,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pavillon fans?
50.4% of Pavillon fans are female, 49.6% are male, with an average age of 38.6 years.
Which brands do Pavillon fans like most?
Pavillon fans show strongest brand affinity for Stradivarius (1.97×), Israel (2.25×), and KLIX (AM) (2.82×) over the country average.
Where do Pavillon fans live in Germany?
Pavillon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 279,440), Bayern (reach 260,657), and Baden-Württemberg (reach 187,468). These three regions account for the largest share of the active audience.
What other brands do Pavillon fans also like?
Beyond Pavillon itself, the audience over-indexes on Israel (2.25×), KLIX (AM) (2.82×), Urban horticulture (1.53×), and Škoda Kodiaq (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pavillon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.