Rascasse Audience Intelligence

Picture frame Audience in Germany

A data profile of the people who buy, follow and care about Picture frame in Germany — modelled from more than twelve digital signal sources. Picture frame has an estimated audience of 977,590 people in Germany.

#3211among Topic in Germany#435in Home & Garden

The average Picture frame fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Laser engraving, Kitchenware, Olympique de Marseille, with strongest over-indexing on Laser engraving (18.25× the country average).

Demographically, the Picture frame audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Picture frame fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Laser engraving.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Picture frame profile in Germany.

Audience size
978K
in Germany
Gender
65.3%♀
34.7% male
Age
41.7
average years
Country rank
#6677
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Picture frame fans

65.3% are female, 34.7% are male, average age 41.7.

Fig. 02

Gender split

65.3%
Female
34.7%
Male
Demographic split for Picture frame audience in Germany
MetricValue
Female65.3%
Male34.7%
Average age41.7
Estimated audience size977,590
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Picture frame audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4922%
50+28%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Picture frame audience comes from Germany.

Worldwide audience distribution share by country for Picture frame
CountryShare
United States15.1%
Italy7.5%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Picture frame audience in Germany is strongest.

Fig. 05

Top regions by affinity

Picture frame fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.11×
02Baden-Württemberg~100K1.05×
03Niedersachsen~100K1.05×
04Sachsen~50K1.05×
05Bayern~200K1.04×
06Hamburg~20K1.04×
07Schleswig-Holstein~40K1.02×
08Thüringen~30K1.01×
09Rheinland-Pfalz~50K1.00×
10Berlin~40K0.99×
11Sachsen-Anhalt~20K0.98×
12Brandenburg~30K0.97×
13Mecklenburg-Vorpommern~20K0.94×
14Bremen~8K0.94×
15Hessen~70K0.93×
16Saarland~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Picture frame, Germany
0.90×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Picture frame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Picture frame audience
#·InterestCategoryAffinity×
01Laser engravingHome & Garden18.25×
02Build-A-Bear WorkshopKids & Family18.25×
03Olympique de MarseilleSports13.30×
04Corriere della SeraNews8.56×
05Gift wrappingHome & Garden5.54×
06Gated communityHome & Garden5.08×
07Paris Saint-GermainSports4.61×
08Window blindHome & Garden4.43×
09KitchenwareHome & Garden4.18×
10PosterArts & Culture4.16×
11Crime fictionLiterature4.06×
12Flower bouquetHome & Garden3.14×
13Abstract artArts & Culture3.11×
14Der TagesspiegelNews3.06×
15Gift cardShopping2.91×
16Modern architectureArts & Culture2.43×
17RenovationHome & Garden2.09×
18NatureHome & Garden1.97×
19IKEAHome & Garden1.90×
20FamilyKids & Family1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Picture frame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Picture frame audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
Convenience OrientationPREMIUM2.15×
Quality AwarenessPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Picture frame audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.95×
Risk AppetiteTHRILL0.98×
Need for SecurityCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Picture frame have in Germany?

Picture frame has an estimated audience of 977,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Picture frame fans?

65.3% of Picture frame fans are female, 34.7% are male, with an average age of 41.7 years.

03

Which brands do Picture frame fans like most?

Picture frame fans show strongest brand affinity for Laser engraving (18.25×), Kitchenware (4.18×), and Olympique de Marseille (13.3×) over the country average.

04

Where do Picture frame fans live in Germany?

Picture frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Picture frame fans also like?

Beyond Picture frame itself, the audience over-indexes on Kitchenware (4.18×), Olympique de Marseille (13.3×), Paris Saint-Germain (4.61×), and IKEA (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Picture frame audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Picture frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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