Picture frame Audience in Germany
Picture frame has an estimated audience of 977,590 people in Germany. 65.3% are female, 34.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Artistic inspiration, Cachorro, CAC 40.
The average Picture frame fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Artistic inspiration, with strongest over-indexing on Gil Ofarim (1.98× the country average). Demographically, the Picture frame audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Picture frame fans
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 41.7 |
| Estimated audience size | 977,590 |
Audience persona
The typical Picture frame fan in Germany is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 243,446 | 1.14× |
| Bayern | 167,341 | 1.06× |
| Baden-Württemberg | 143,825 | 1.08× |
| Niedersachsen | 100,213 | 1.06× |
| Hessen | 71,025 | 0.95× |
| Sachsen | 49,858 | 1.04× |
| Rheinland-Pfalz | 49,182 | 1× |
| Berlin | 45,241 | 1.04× |
| Schleswig-Holstein | 35,645 | 1.02× |
| Brandenburg | 28,992 | 0.96× |
| Thüringen | 24,405 | 0.98× |
| Sachsen-Anhalt | 24,296 | 0.96× |
| Hamburg | 23,446 | 1.06× |
| Mecklenburg-Vorpommern | 16,890 | 0.9× |
| Saarland | 10,354 | 0.86× |
| Bremen | 7,608 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.98× | Music & Radio |
| Stradivarius | 1.96× | Shopping |
| Artistic inspiration | 1.51× | Arts & Culture |
| Cachorro | 3.99× | Pets & Animals |
| CAC 40 | 1.52× | Business & Career |
| Like Dandelion Dust | 18.25× | Movies & TV |
| Progressive rock | 1.5× | Music & Radio |
| XE.com | 8.37× | Business & Career |
| Mothercare | 1.75× | Kids & Family |
| Uthai Thani Province | 18.25× | Travel & Leisure |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Corfu (regional unit) | 2.53× | Travel & Leisure |
| Sixx | 2.31× | Movies & TV |
| Bank account | 2.15× | Business & Career |
| Ipekyol | 2.8× | Shopping |
| Information sensitivity | 3.25× | Technology & Electronics |
| Home Delivery | 1.69× | Food & Beverages |
| KLIX (AM) | 1.53× | Music & Radio |
| Coworking | 2.24× | Business & Career |
| Celtic punk | 4.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.58 |
| Convenience Orientation | PREMIUM | 2.07 |
| DIY Mentality | THRILL | 1.99 |
| Sustainability | BALANCE | 1.86 |
| Luxury Orientation | PREMIUM | 1.85 |
| Quality Awareness | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Italy | 7.5% |
| Brazil | 7.1% |
See Picture frame audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Picture frame have in Germany?
Picture frame has an estimated audience of 977,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Picture frame fans?
65.3% of Picture frame fans are female, 34.7% are male, with an average age of 41.7 years.
Which brands do Picture frame fans like most?
Picture frame fans show strongest brand affinity for Gil Ofarim (1.98×), Stradivarius (1.96×), and Artistic inspiration (1.51×) over the country average.
Where do Picture frame fans live in Germany?
Picture frame fans in Germany are most concentrated in Nordrhein-Westfalen (reach 243,446), Bayern (reach 167,341), and Baden-Württemberg (reach 143,825). These three regions account for the largest share of the active audience.
What other brands do Picture frame fans also like?
Beyond Picture frame itself, the audience over-indexes on Stradivarius (1.96×), Artistic inspiration (1.51×), Cachorro (3.99×), and CAC 40 (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Picture frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.