Picture frame Audience in United States

Picture frame logo

Picture frame has an estimated audience of 3,153,449 people in United States. 69.9% are female, 30.1% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Fairy godmother, Historic site, Governor of Michigan, Israel, Jeep Wagoneer.

The average Picture frame fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fairy godmother, Historic site, Governor of Michigan, with strongest over-indexing on Fairy godmother (20.49× the country average). Demographically, the Picture frame audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Picture frame fans

Demographic split for Picture frame audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.8
Estimated audience size3,153,449

Audience persona

The typical Picture frame fan in United States is more female, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Fairy godmother.

Top regions in United States

Top regions ranked by reach for Picture frame in United States
RegionReachAffinity
California380,4191.1×
Texas293,2371.08×
New York210,3271.19×
Florida206,2660.97×
Pennsylvania114,6151.08×
Illinois114,4111.09×
Georgia106,2191.09×
North Carolina102,2311.08×
Ohio98,7351.02×
New Jersey89,5661.12×
Michigan88,1541.07×
Virginia80,1491.04×
Massachusetts72,7371.17×
Tennessee66,3881.05×
Washington64,3881.02×
Arizona60,2720.94×
Indiana57,6771×
Maryland56,8031.05×
Missouri51,9661.02×
Colorado51,3811.03×
South Carolina49,2501.04×
Minnesota48,2561.07×
Wisconsin46,4020.98×
Alabama46,1231.05×
Louisiana43,7361.08×
Kentucky40,3931.02×
Oregon38,1151.05×
Oklahoma33,4010.95×
Connecticut33,0191.04×
Utah29,8991.06×
Mississippi26,0881×
Nevada26,0800.86×
Kansas24,5240.99×
Arkansas24,3490.94×
Iowa23,1550.89×
Idaho16,1951.02×
Nebraska15,5140.98×
New Mexico14,0270.89×
West Virginia13,0980.89×
New Hampshire12,4961.01×
Hawaii11,9000.88×
Maine11,8491.05×
Washington, District of Columbia9,8731.04×
Rhode Island9,6920.97×
Montana8,2920.95×
Delaware8,1280.93×
South Dakota6,6420.91×
North Dakota5,6840.88×
Vermont5,3670.97×
Alaska4,3630.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Picture frame audience
BrandAffinityCategory
Fairy godmother20.49×Literature
Historic site6.93×Arts & Culture
Governor of Michigan9.36×Politics & Society
Israel2.66×Travel & Leisure
Jeep Wagoneer4.63×Cars & Mobility
Goop4.19×Internet & Social Media
Halsey, Oregon5.99×Travel & Leisure
Vocal harmony3.24×Music & Radio
Jesse Plemons2.22×Movies & TV
Home staging3.23×Home & Garden
Queens College, City University of New York4.42×Business & Career
Hibachi4.66×Food & Beverages
Nebraska Cornhuskers football2.14×Sports
headspace5.52×Health
Cherish (group)6.38×Music & Radio
South Asian cuisine4.97×Food & Beverages
Wok3.65×Food & Beverages
Jeep Grand Cherokee (WJ)3.38×Cars & Mobility
Grinch2.16×Movies & TV
Google Home3.47×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Picture frame audience
TraitClusterScore
Luxury OrientationPREMIUM3.47
Design AffinityPREMIUM1.82
Risk AppetiteTHRILL1.75
Community OrientationOPEN1.52
DIY MentalityTHRILL1.44
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Picture frame
CountryShare
United States15.1%
Italy7.5%
Brazil7.1%

See Picture frame audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Picture frame have in United States?

Picture frame has an estimated audience of 3,153,449 people in United States, concentrated in California and Texas.

What is the gender split and age of Picture frame fans?

69.9% of Picture frame fans are female, 30.1% are male, with an average age of 41.8 years.

Which brands do Picture frame fans like most?

Picture frame fans show strongest brand affinity for Fairy godmother (20.49×), Historic site (6.93×), and Governor of Michigan (9.36×) over the country average.

Where do Picture frame fans live in United States?

Picture frame fans in United States are most concentrated in California (reach 380,419), Texas (reach 293,237), and New York (reach 210,327). These three regions account for the largest share of the active audience.

What other brands do Picture frame fans also like?

Beyond Picture frame itself, the audience over-indexes on Historic site (6.93×), Governor of Michigan (9.36×), Israel (2.66×), and Jeep Wagoneer (4.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Picture frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.