Rascasse Audience Intelligence

Picture frame Audience in United States

A data profile of the people who buy, follow and care about Picture frame in United States — modelled from more than twelve digital signal sources. Picture frame has an estimated audience of 3,153,449 people in United States.

#4972among Topic in United States#606in Home & Garden

The average Picture frame fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include IKEA, Hobby Lobby, Drawing, with strongest over-indexing on IKEA (2.36× the country average).

Demographically, the Picture frame audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Picture frame fan in United States is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for IKEA.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Picture frame profile in United States.

Audience size
3.2M
in United States
Gender
69.9%♀
30.1% male
Age
41.8
average years
Country rank
#9868
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Picture frame fans

69.9% are female, 30.1% are male, average age 41.8.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Picture frame audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.8
Estimated audience size3,153,449
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Picture frame audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Picture frame audience comes from United States.

Worldwide audience distribution share by country for Picture frame
CountryShare
United States15.1%
Italy7.5%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Picture frame audience in United States is strongest.

Fig. 05

Top regions by affinity

Picture frame fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.11×
02New Jersey~90K1.10×
03Massachusetts~70K1.10×
04Pennsylvania~100K1.08×
05Georgia~100K1.07×
06Alabama~50K1.07×
07Louisiana~40K1.07×
08Maine~10K1.07×
09California~400K1.05×
10North Carolina~100K1.05×
11Mississippi~30K1.05×
12Idaho~20K1.05×
13Missouri~50K1.04×
14Connecticut~30K1.04×
15Utah~30K1.04×
16Texas~300K1.03×
17Michigan~80K1.03×
18Maryland~60K1.03×
19South Carolina~50K1.03×
20Minnesota~50K1.03×
21Kentucky~40K1.03×
22Oregon~40K1.03×
23Illinois~100K1.02×
24Tennessee~60K1.02×
25Colorado~50K1.02×
26Nebraska~20K1.02×
27Ohio~100K1.01×
28Virginia~80K1.01×
29New Hampshire~10K1.01×
30Montana~9K1.01×
31Wisconsin~50K1.00×
32Kansas~20K1.00×
33Washington, District of Columbia~10K1.00×
34South Dakota~7K1.00×
35Rhode Island~10K0.98×
36Indiana~60K0.97×
37Arkansas~30K0.97×
38North Dakota~6K0.97×
39Vermont~5K0.97×
40Washington~60K0.96×
41Oklahoma~30K0.95×
42West Virginia~10K0.95×
43Delaware~8K0.95×
44Hawaii~10K0.93×
45Arizona~60K0.92×
46Iowa~20K0.92×
47New Mexico~10K0.92×
48Florida~200K0.90×
49Nevada~30K0.85×
50Alaska~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Picture frame, United States
0.79×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Picture frame audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Picture frame audience
#·InterestCategoryAffinity×
01Greeting cardKids & Family2.95×
02QVCMovies & TV2.42×
03IKEAHome & Garden2.36×
04Microwave ovenHome & Garden2.35×
05Diaper bagKids & Family2.30×
06DrawingHome & Garden2.07×
07Hobby LobbyHome & Garden2.03×
08AnthropologieShopping2.00×
09Discount storesShopping1.96×
10Hardware storeHome & Garden1.89×
11CabinetryHome & Garden1.85×
12FedExBusiness & Career1.73×
13United Parcel ServiceBusiness & Career1.70×
14PharmacyBusiness & Career1.69×
15Shopping mallsShopping1.63×
16RedditInternet & Social Media1.60×
17EtsyFashion & Accessoires1.56×
18MSNNews1.55×
19Trader Joe'sShopping1.54×
20Planet FitnessSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Picture frame audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Picture frame audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.72×
DIY MentalityTHRILL1.50×
Design AffinityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Picture frame audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
Healthy LifestyleBALANCE0.97×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Picture frame have in United States?

Picture frame has an estimated audience of 3,153,449 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Picture frame fans?

69.9% of Picture frame fans are female, 30.1% are male, with an average age of 41.8 years.

03

Which brands do Picture frame fans like most?

Picture frame fans show strongest brand affinity for IKEA (2.36×), Hobby Lobby (2.03×), and Drawing (2.07×) over the country average.

04

Where do Picture frame fans live in United States?

Picture frame fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Picture frame fans also like?

Beyond Picture frame itself, the audience over-indexes on Hobby Lobby (2.03×), Drawing (2.07×), Reddit (1.6×), and MSN (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Picture frame audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Picture frame. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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