Plan B Audience in Germany
Plan B has an estimated audience of 300,348 people in Germany. 50.7% are female, 49.3% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Niedersachsen. Top brand affinities: Vacations, Family, Lieferando.de, Self care, Stuttgart.
The average Plan B fan in Germany is 37.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Niedersachsen. Top brand affinities include Vacations, Family, Lieferando.de, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the Plan B audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Plan B fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.4 |
| Estimated audience size | 300,348 |
Audience persona
The typical Plan B fan in Germany is balanced, around 37.4 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 58,462 | 0.89× |
| Rheinland-Pfalz | 36,147 | 2.4× |
| Niedersachsen | 35,591 | 1.22× |
| Baden-Württemberg | 29,197 | 0.71× |
| Bayern | 25,962 | 0.54× |
| Sachsen | 22,181 | 1.51× |
| Berlin | 22,160 | 1.65× |
| Hessen | 18,896 | 0.83× |
| Schleswig-Holstein | 9,080 | 0.84× |
| Brandenburg | 5,841 | 0.63× |
| Hamburg | 5,656 | 0.83× |
| Saarland | 5,165 | 1.4× |
| Thüringen | 4,195 | 0.55× |
| Mecklenburg-Vorpommern | 3,906 | 0.68× |
| Bremen | 2,649 | 1.03× |
| Sachsen-Anhalt | 2,284 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.64× | Kids & Family |
| Lieferando.de | 1.97× | Food & Beverages |
| Self care | 2.7× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Concerts | 2.1× | Music & Radio |
| Hairstyle | 2.29× | Beauty & Wellness |
| Spiegel Online | 1.55× | News |
| North Rhine-Westphalia | 1.91× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
| Hygiene | 2.24× | Beauty & Wellness |
| Walking | 3.03× | Sports |
| Radio broadcasting | 2.54× | Music & Radio |
| Vanessa Mai | 3.35× | Music & Radio |
| Storm of Love | 2.36× | Movies & TV |
| Vacation rental | 2.56× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.08× | Sports |
| Self-confidence | 2.76× | Health |
| Musical instrument | 1.88× | Music & Radio |
| Logistics | 2.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Tradition | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.07 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.4% |
| Canada | 4.5% |
| United Kingdom | 4.3% |
See Plan B audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Plan B have in Germany?
Plan B has an estimated audience of 300,348 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Plan B fans?
50.7% of Plan B fans are female, 49.3% are male, with an average age of 37.4 years.
Which brands do Plan B fans like most?
Plan B fans show strongest brand affinity for Vacations (2.53×), Family (1.64×), and Lieferando.de (1.97×) over the country average.
Where do Plan B fans live in Germany?
Plan B fans in Germany are most concentrated in Nordrhein-Westfalen (reach 58,462), Rheinland-Pfalz (reach 36,147), and Niedersachsen (reach 35,591). These three regions account for the largest share of the active audience.
What other brands do Plan B fans also like?
Beyond Plan B itself, the audience over-indexes on Family (1.64×), Lieferando.de (1.97×), Self care (2.7×), and Stuttgart (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plan B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.