Rascasse Audience Intelligence

Powiat Audience in Germany

Name: Powiat — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Powiat in Germany — modelled from more than twelve digital signal sources. Powiat has an estimated audience of 517,429 people in Germany.

#4591among Topic in Germany #542in Politics & Society

The average Powiat fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bertolt Brecht, Robert Lewandowski, AliExpress, with strongest over-indexing on Bertolt Brecht (16.4× the country average).

Demographically, the Powiat audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Powiat fan in Germany is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Bertolt Brecht.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Powiat profile in Germany.

Audience size

517K

in Germany

Gender

55.5%♀

44.5% male

Age

39.1

average years

Country rank

#11418

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Powiat fans

55.5% are female, 44.5% are male, average age 39.1.

Fig. 02

Gender split

55.5%

Female

44.5%

Male

Demographic split for Powiat audience in Germany
Metric	Value
Female	55.5%
Male	44.5%
Average age	39.1
Estimated audience size	517,429

Fig. 03

Age distribution

Age distribution of the Powiat audience in Germany
Age bracket	Share	%
16-19		18%
20-29		20%
30-39		23%
40-49		23%
50+		17%

Fig. 04

Worldwide distribution

3.3%

of the worldwide Powiat audience comes from Germany.

Worldwide audience distribution share by country for Powiat
Country	Share
Poland	57.4%
France	9.7%
Netherlands	7.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Powiat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Powiat fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~6K	1.42×
02	Saarland	~8K	1.27×
03	Mecklenburg-Vorpommern	~10K	1.08×
04	Thüringen	~10K	1.05×
05	Sachsen-Anhalt	~10K	1.04×
06	Brandenburg	~20K	1.00×
07	Schleswig-Holstein	~20K	0.95×
08	Hamburg	~10K	0.95×
09	Rheinland-Pfalz	~20K	0.93×
10	Sachsen	~20K	0.93×
11	Berlin	~20K	0.90×
12	Niedersachsen	~40K	0.86×
13	Hessen	~30K	0.86×
14	Baden-Württemberg	~60K	0.85×
15	Bayern	~70K	0.80×
16	Nordrhein-Westfalen	~80K	0.75×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Powiat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Powiat audience
#	Interest	Category	×
01	Bertolt Brecht	Literature	16.40×
02	Carrefour	Shopping	5.81×
03	Robert Lewandowski	Sports	5.57×
04	André Rieu	Music & Radio	4.91×
05	Wizz Air	Travel & Leisure	4.13×
06	Aerobics	Sports	3.08×
07	Tour de France	Sports	2.88×
08	Virtual reality	Technology & Electronics	2.86×
09	League of Legends	Games	2.44×
10	Permanent makeup	Beauty & Wellness	2.27×
11	AliExpress	Shopping	2.20×
12	Employment agency	Business & Career	2.11×
13	Manicure	Beauty & Wellness	2.10×
14	Solar energy	Home & Garden	1.91×
15	FlixBus	Cars & Mobility	1.81×
16	Ryanair	Travel & Leisure	1.67×
17	Reddit	Internet & Social Media	1.66×
18	TK Maxx	Shopping	1.62×
19	Boutiques	Fashion & Accessoires	1.53×
20	Energy	Home & Garden	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Powiat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Powiat audience · What stands out
Trait	Cluster	Score
Spirituality	BALANCE	1.89×
Convenience Orientation	PREMIUM	1.71×
Community Orientation	OPEN	1.63×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Powiat audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.63×
Pet Ownership	JOY	0.69×
DIY Mentality	THRILL	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Powiat have in Germany?

Powiat has an estimated audience of 517,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Powiat fans?

55.5% of Powiat fans are female, 44.5% are male, with an average age of 39.1 years.

Which brands do Powiat fans like most?

Powiat fans show strongest brand affinity for Bertolt Brecht (16.4×), Robert Lewandowski (5.57×), and AliExpress (2.2×) over the country average.

Where do Powiat fans live in Germany?

Powiat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Powiat fans also like?

Beyond Powiat itself, the audience over-indexes on Robert Lewandowski (5.57×), AliExpress (2.2×), André Rieu (4.91×), and Tour de France (2.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Powiat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Powiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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