A data profile of the people who buy, follow and care about Powiat in United States — modelled from more than twelve digital signal sources. Powiat has an estimated audience of 365,305 people in United States.
The average Powiat fan in United States is 40.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Robert Lewandowski, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Robert Lewandowski (38.6× the country average).
Demographically, the Powiat audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Community Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Powiat fan in United States is more female, around 40.0 years old, with strong Community Orientation tendencies and a notable affinity for Robert Lewandowski.
The key figures that characterise the Powiat profile in United States.
61.2% are female, 38.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 40.0 |
| Estimated audience size | 365,305 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Powiat audience comes from United States.
| Country | Share |
|---|---|
| Poland | 57.4% |
| France | 9.7% |
| Netherlands | 7.6% |
Where the Powiat audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | <1K | 1.21× | |
| 02 | New Hampshire | ~2K | 1.09× | |
| 03 | Washington, District of Columbia | ~1K | 1.06× | |
| 04 | Kansas | ~3K | 1.05× | |
| 05 | Vermont | <1K | 1.03× | |
| 06 | Oklahoma | ~4K | 1.02× | |
| 07 | Delaware | ~1K | 1.02× | |
| 08 | Oregon | ~4K | 1.01× | |
| 09 | Mississippi | ~3K | 1.01× | |
| 10 | Hawaii | ~2K | 1.01× | |
| 11 | South Carolina | ~5K | 1.00× | |
| 12 | Louisiana | ~5K | 1.00× | |
| 13 | Kentucky | ~5K | 1.00× | |
| 14 | Nevada | ~4K | 1.00× | |
| 15 | New Mexico | ~2K | 1.00× | |
| 16 | Nebraska | ~2K | 1.00× | |
| 17 | Idaho | ~2K | 1.00× | |
| 18 | West Virginia | ~2K | 1.00× | |
| 19 | Maine | ~1K | 1.00× | |
| 20 | Montana | ~1K | 1.00× | |
| 21 | South Dakota | <1K | 1.00× | |
| 22 | North Dakota | <1K | 1.00× | |
| 23 | Missouri | ~6K | 0.99× | |
| 24 | Alabama | ~5K | 0.99× | |
| 25 | Connecticut | ~4K | 0.99× | |
| 26 | Iowa | ~3K | 0.99× | |
| 27 | Arkansas | ~3K | 0.99× | |
| 28 | Rhode Island | ~1K | 0.99× | |
| 29 | Tennessee | ~7K | 0.98× | |
| 30 | Indiana | ~7K | 0.98× | |
| 31 | Maryland | ~6K | 0.98× | |
| 32 | Colorado | ~6K | 0.98× | |
| 33 | Wisconsin | ~5K | 0.98× | |
| 34 | Utah | ~3K | 0.98× | |
| 35 | Arizona | ~7K | 0.97× | |
| 36 | Minnesota | ~5K | 0.97× | |
| 37 | Washington | ~7K | 0.96× | |
| 38 | Massachusetts | ~7K | 0.96× | |
| 39 | Ohio | ~10K | 0.95× | |
| 40 | Georgia | ~10K | 0.95× | |
| 41 | North Carolina | ~10K | 0.95× | |
| 42 | Michigan | ~9K | 0.95× | |
| 43 | New Jersey | ~9K | 0.95× | |
| 44 | Virginia | ~8K | 0.95× | |
| 45 | Pennsylvania | ~10K | 0.94× | |
| 46 | Illinois | ~10K | 0.94× | |
| 47 | Florida | ~20K | 0.91× | |
| 48 | New York | ~20K | 0.91× | |
| 49 | Texas | ~30K | 0.90× | |
| 50 | California | ~30K | 0.87× |
The strongest cross-interests of the Powiat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Lewandowski | Sports | 38.60× | ||
| 02 | Thermomix | Home & Garden | 9.83× | ||
| 03 | Ski jumping | Sports | 9.51× | ||
| 04 | Primark | Shopping | 3.23× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 2.40× | ||
| 06 | Aerobics | Sports | 2.36× | ||
| 07 | Hypermarket | Shopping | 2.18× | ||
| 08 | Rail transport | Travel & Leisure | 2.10× | ||
| 09 | Mineral water | Food & Beverages | 2.03× | ||
| 10 | Uniqlo | Shopping | 1.98× | ||
| 11 | Microwave oven | Home & Garden | 1.84× | ||
| 12 | Sustainable energy | Home & Garden | 1.80× | ||
| 13 | Renewable energy | Business & Career | 1.77× | ||
| 14 | Charitable organization | Politics & Society | 1.75× | ||
| 15 | Innovation | Business & Career | 1.75× | ||
| 16 | Hardware store | Home & Garden | 1.71× | ||
| 17 | Public transport | Cars & Mobility | 1.68× | ||
| 18 | Luxury real estate | Business & Career | 1.56× | ||
| 19 | Discount stores | Shopping | 1.54× | ||
| 20 | Britney Spears | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.75× | |
| Design Affinity | PREMIUM | 1.59× | |
| Career Orientation | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Extroversion | THRILL | 0.79× | |
| Indulgence | JOY | 0.82× |
Powiat has an estimated audience of 365,305 people in United States, concentrated in California and Texas.
61.2% of Powiat fans are female, 38.8% are male, with an average age of 40.0 years.
Powiat fans show strongest brand affinity for Robert Lewandowski (38.6×), Rail transport (2.1×), and Non-alcoholic beverage (2.4×) over the country average.
Powiat fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Powiat itself, the audience over-indexes on Rail transport (2.1×), Non-alcoholic beverage (2.4×), Charitable organization (1.75×), and Innovation (1.75×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Powiat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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