Rascasse Audience Intelligence

Professional in Human Resources Audience in Germany

A data profile of the people who buy, follow and care about Professional in Human Resources in Germany — modelled from more than twelve digital signal sources. Professional in Human Resources has an estimated audience of 227,592 people in Germany.

#7036among Topic in Germany

The average Professional in Human Resources fan in Germany is 45.0 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Motivational speaking, Employment website, Career development, with strongest over-indexing on Motivational speaking (11.93× the country average).

Demographically, the Professional in Human Resources audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Professional in Human Resources fan in Germany is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Motivational speaking.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional in Human Resources profile in Germany.

Audience size
228K
in Germany
Gender
44.9%♀
55.1% male
Age
45.0
average years
Country rank
#20915
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional in Human Resources fans

44.9% are female, 55.1% are male, average age 45.0.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Professional in Human Resources audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age45.0
Estimated audience size227,592
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Professional in Human Resources audience in Germany
Age bracketShare%
16-196%
20-2913%
30-3922%
40-4930%
50+28%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Professional in Human Resources audience comes from Germany.

Worldwide audience distribution share by country for Professional in Human Resources
CountryShare
United States19.4%
Brazil7.3%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional in Human Resources audience in Germany is strongest.

Fig. 05

Top regions by affinity

Professional in Human Resources fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K2.15×
02Bremen~2K1.28×
03Saarland~3K1.09×
04Sachsen-Anhalt~6K1.04×
05Hessen~20K1.02×
06Hamburg~5K0.98×
07Thüringen~6K0.96×
08Mecklenburg-Vorpommern~4K0.96×
09Niedersachsen~20K0.91×
10Berlin~9K0.91×
11Brandenburg~6K0.90×
12Rheinland-Pfalz~10K0.89×
13Sachsen~10K0.89×
14Schleswig-Holstein~7K0.87×
15Nordrhein-Westfalen~40K0.82×
16Baden-Württemberg~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Professional in Human Resources, Germany
0.79×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional in Human Resources audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional in Human Resources audience
#·InterestCategoryAffinity×
01Motivational speakingBusiness & Career11.93×
02Management consultingBusiness & Career7.05×
03Private equityBusiness & Career6.15×
04Career developmentBusiness & Career5.74×
05Human resource managementBusiness & Career5.13×
06Employment websiteBusiness & Career4.59×
07Volkswagen TiguanCars & Mobility4.44×
08CNNMovies & TV4.25×
09Expert (company)Shopping3.93×
10Academic degreeBusiness & Career3.57×
11PeugeotCars & Mobility3.41×
12NFLSports3.28×
13Political scienceBusiness & Career3.20×
14Tour de FranceSports3.19×
15Breaking newsMovies & TV2.67×
16AirlineTravel & Leisure2.67×
17Online newspaperNews2.46×
18Indeed.comBusiness & Career2.31×
19Škoda AutoCars & Mobility1.96×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional in Human Resources audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional in Human Resources audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.27×
Need for SecurityCONSERVATISM2.47×
IndulgenceJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional in Human Resources audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.27×
CreativityOPEN0.70×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional in Human Resources have in Germany?

Professional in Human Resources has an estimated audience of 227,592 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Professional in Human Resources fans?

44.9% of Professional in Human Resources fans are female, 55.1% are male, with an average age of 45.0 years.

03

Which brands do Professional in Human Resources fans like most?

Professional in Human Resources fans show strongest brand affinity for Motivational speaking (11.93×), Employment website (4.59×), and Career development (5.74×) over the country average.

04

Where do Professional in Human Resources fans live in Germany?

Professional in Human Resources fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Professional in Human Resources fans also like?

Beyond Professional in Human Resources itself, the audience over-indexes on Employment website (4.59×), Career development (5.74×), NFL (3.28×), and Breaking news (2.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See Professional in Human Resources audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Professional in Human Resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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