Professional in Human Resources Audience in Germany
Professional in Human Resources has an estimated audience of 227,592 people in Germany. 44.9% are female, 55.1% are male, average age 45.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: LinkedIn, Employment website, Motivational speaking, Tagesschau, Human resource management.
The average Professional in Human Resources fan in Germany is 45.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include LinkedIn, Employment website, Motivational speaking, with strongest over-indexing on LinkedIn (3.89× the country average). Demographically, the Professional in Human Resources audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: Topic
Demographics of Professional in Human Resources fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 45.0 |
| Estimated audience size | 227,592 |
Audience persona
The typical Professional in Human Resources fan in Germany is more male, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 82,951 | 2.27× |
| Nordrhein-Westfalen | 40,263 | 0.81× |
| Baden-Württemberg | 22,110 | 0.71× |
| Hessen | 19,165 | 1.11× |
| Niedersachsen | 19,132 | 0.87× |
| Berlin | 9,451 | 0.93× |
| Sachsen | 8,830 | 0.79× |
| Rheinland-Pfalz | 8,782 | 0.77× |
| Hamburg | 5,279 | 1.03× |
| Schleswig-Holstein | 4,680 | 0.57× |
| Sachsen-Anhalt | 4,487 | 0.76× |
| Thüringen | 4,410 | 0.76× |
| Bremen | 4,025 | 2.07× |
| Brandenburg | 3,970 | 0.56× |
| Saarland | 3,745 | 1.34× |
| Mecklenburg-Vorpommern | 2,870 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.89× | Internet & Social Media | |
| Employment website | 4.7× | Business & Career |
| Motivational speaking | 8.22× | Business & Career |
| Tagesschau | 1.96× | Movies & TV |
| Human resource management | 5.79× | Business & Career |
| Škoda Auto | 2.56× | Cars & Mobility |
| Volkswagen ID.3 | 11.05× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Expert (company) | 4.62× | Shopping |
| Flowering plant | 3.38× | Home & Garden |
| Indeed.com | 2.25× | Business & Career |
| Digital Trends | 3.96× | Technology & Electronics |
| Personal finance | 1.53× | Business & Career |
| German language | 1.97× | Politics & Society |
| Transfermarkt | 1.93× | Sports |
| Hairstyle | 2.1× | Beauty & Wellness |
| Volkswagen | 1.88× | Cars & Mobility |
| Management consulting | 6.18× | Business & Career |
| Volkswagen ID.4 | 6.96× | Cars & Mobility |
| Social media marketing | 2.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.44 |
| Early Adopter Mentality | POWER | 2.47 |
| Need for Security | CONSERVATISM | 2.01 |
| Sustainability | BALANCE | 1.92 |
| Risk Appetite | THRILL | 1.7 |
| Sports Activity | POWER | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 7.3% |
| Japan | 6.8% |
See Professional in Human Resources audiences in other countries
- Professional in Human Resources — United States
- Professional in Human Resources — United Kingdom
- Professional in Human Resources — France
- Professional in Human Resources — Italy
- Professional in Human Resources — Spain
- Professional in Human Resources — Brazil
- Professional in Human Resources — Japan
- Professional in Human Resources — South Korea
- Professional in Human Resources — India
More audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Professional in Human Resources have in Germany?
Professional in Human Resources has an estimated audience of 227,592 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Professional in Human Resources fans?
44.9% of Professional in Human Resources fans are female, 55.1% are male, with an average age of 45.0 years.
Which brands do Professional in Human Resources fans like most?
Professional in Human Resources fans show strongest brand affinity for LinkedIn (3.89×), Employment website (4.7×), and Motivational speaking (8.22×) over the country average.
Where do Professional in Human Resources fans live in Germany?
Professional in Human Resources fans in Germany are most concentrated in Bayern (reach 82,951), Nordrhein-Westfalen (reach 40,263), and Baden-Württemberg (reach 22,110). These three regions account for the largest share of the active audience.
What other brands do Professional in Human Resources fans also like?
Beyond Professional in Human Resources itself, the audience over-indexes on Employment website (4.7×), Motivational speaking (8.22×), Tagesschau (1.96×), and Human resource management (5.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Professional in Human Resources. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.