Rascasse Audience Intelligence

PSD Bank Target Market in Germany

A data profile of the people who buy, follow and care about PSD Bank in Germany — modelled from more than twelve digital signal sources. PSD Bank has an estimated audience of 466,227 people in Germany.

#34among Bank in Germany#1615among Brand in Germany#909in Business & Career

The average PSD Bank fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Postbank, Nature, Family, with strongest over-indexing on Postbank (3.7× the country average).

Demographically, the PSD Bank audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PSD Bank fan in Germany is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Postbank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PSD Bank profile in Germany.

Audience size
466K
in Germany
Gender
49.7%♀
50.3% male
Age
40.8
average years
Country rank
#12436
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PSD Bank

49.7% are female, 50.3% are male, average age 40.8.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for PSD Bank audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age40.8
Estimated audience size466,227
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the PSD Bank audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

95.2%

of the worldwide PSD Bank audience comes from Germany.

Worldwide audience distribution share by country for PSD Bank
CountryShare
Germany95.2%
China0.7%
Austria0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PSD Bank audience in Germany is strongest.

Fig. 05

Top regions by affinity

PSD Bank customers by region in Germany
#RegionReachAffinity×
01Saarland~10K1.81×
02Nordrhein-Westfalen~100K1.42×
03Berlin~30K1.39×
04Baden-Württemberg~80K1.30×
05Brandenburg~20K1.19×
06Rheinland-Pfalz~30K1.14×
07Hessen~40K1.12×
08Bayern~80K1.03×
09Schleswig-Holstein~10K0.89×
10Niedersachsen~40K0.82×
11Bremen~3K0.82×
12Hamburg~8K0.73×
13Sachsen~20K0.70×
14Sachsen-Anhalt~8K0.70×
15Thüringen~8K0.65×
16Mecklenburg-Vorpommern~5K0.61×
Fig. 06

Affinity by region

Affinity by region — PSD Bank, Germany
0.61×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PSD Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PSD Bank audience
#·InterestCategoryAffinity×
01Commercial bankBusiness & Career16.73×
02Mutual fundBusiness & Career10.59×
03Infineon TechnologiesTechnology & Electronics9.98×
04Hedge fundBusiness & Career9.45×
05BlackRockBusiness & Career8.22×
06HypoVereinsbankBusiness & Career8.18×
07Santander BankBusiness & Career7.40×
08PostbankBusiness & Career3.70×
09EssoCars & Mobility3.39×
10Deutsche BankBusiness & Career2.92×
11Western UnionBusiness & Career2.89×
12NatureHome & Garden2.56×
13VacationsTravel & Leisure2.43×
14CommerzbankBusiness & Career2.31×
15FamilyKids & Family2.18×
16EmailTechnology & Electronics2.06×
17German languagePolitics & Society1.80×
18GermanyTravel & Leisure1.65×
19Real estateBusiness & Career1.53×
20KauflandShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PSD Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PSD Bank audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.42×
Career OrientationPOWER1.39×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PSD Bank audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
SustainabilityBALANCE0.84×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PSD Bank's target market in Germany?

PSD Bank's target market in Germany covers an estimated 466,227 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of PSD Bank customers?

49.7% of the PSD Bank audience are female, 50.3% are male, with an average age of 40.8 years.

03

Which brands do PSD Bank fans like most?

PSD Bank fans show strongest brand affinity for Postbank (3.7×), Nature (2.56×), and Family (2.18×) over the country average.

04

Where do PSD Bank fans live in Germany?

PSD Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do PSD Bank fans also like?

Beyond PSD Bank itself, the audience over-indexes on Nature (2.56×), Family (2.18×), Germany (1.65×), and Commercial bank (16.73×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for PSD Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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