PSD Bank Audience in Germany
PSD Bank has an estimated audience of 463,257 people in Germany. 49.7% are female, 50.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Santander Bank, Western Union, Postbank, Satire, RTL Television.
The average PSD Bank fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Santander Bank, Western Union, Postbank, with strongest over-indexing on Santander Bank (23.06× the country average). Demographically, the PSD Bank audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of PSD Bank fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.8 |
| Estimated audience size | 463,257 |
Audience persona
The typical PSD Bank fan in Germany is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Santander Bank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,999 | 1.49× |
| Baden-Württemberg | 80,902 | 1.28× |
| Bayern | 72,326 | 0.97× |
| Hessen | 40,122 | 1.14× |
| Niedersachsen | 34,578 | 0.77× |
| Berlin | 33,291 | 1.61× |
| Rheinland-Pfalz | 23,231 | 1× |
| Brandenburg | 19,258 | 1.34× |
| Sachsen | 15,319 | 0.67× |
| Schleswig-Holstein | 14,440 | 0.87× |
| Saarland | 9,003 | 1.58× |
| Sachsen-Anhalt | 7,787 | 0.65× |
| Hamburg | 7,347 | 0.7× |
| Thüringen | 7,058 | 0.6× |
| Mecklenburg-Vorpommern | 4,740 | 0.54× |
| Bremen | 3,156 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Santander Bank | 23.06× | Business & Career |
| Western Union | 6.69× | Business & Career |
| Postbank | 3.66× | Business & Career |
| Satire | 4.68× | Literature |
| RTL Television | 3.49× | Movies & TV |
| German television comedy | 5.45× | Movies & TV |
| Hedge fund | 11.18× | Business & Career |
| Hygiene | 2.94× | Beauty & Wellness |
| Infineon Technologies | 12.65× | Technology & Electronics |
| Allgäu | 4.94× | Travel & Leisure |
| Vacations | 2.34× | Travel & Leisure |
| Family | 1.67× | Kids & Family |
| Commercial bank | 14.07× | Business & Career |
| Commerzbank | 1.94× | Business & Career |
| HypoVereinsbank | 7.66× | Business & Career |
| Stuttgart | 2.51× | Travel & Leisure |
| BlackRock | 7.91× | Business & Career |
| Self care | 2.58× | Health |
| North Rhine-Westphalia | 1.88× | Travel & Leisure |
| REWE | 1.54× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Career Orientation | POWER | 1.31 |
| Luxury Orientation | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.13 |
| Convenience Orientation | PREMIUM | 1.1 |
| Patriotism | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.2% |
| China | 0.7% |
| Austria | 0.4% |
See PSD Bank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does PSD Bank have in Germany?
PSD Bank has an estimated audience of 463,257 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of PSD Bank fans?
49.7% of PSD Bank fans are female, 50.3% are male, with an average age of 40.8 years.
Which brands do PSD Bank fans like most?
PSD Bank fans show strongest brand affinity for Santander Bank (23.06×), Western Union (6.69×), and Postbank (3.66×) over the country average.
Where do PSD Bank fans live in Germany?
PSD Bank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,999), Baden-Württemberg (reach 80,902), and Bayern (reach 72,326). These three regions account for the largest share of the active audience.
What other brands do PSD Bank fans also like?
Beyond PSD Bank itself, the audience over-indexes on Western Union (6.69×), Postbank (3.66×), Satire (4.68×), and RTL Television (3.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PSD Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.