Public relations Audience in Germany
Public relations has an estimated audience of 1,378,027 people in Germany. 54.7% are female, 45.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marketing communications, Gala, Deutsche Bahn, Politics, Sparkasse.
The average Public relations fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marketing communications, Gala, Deutsche Bahn, with strongest over-indexing on Marketing communications (3.94× the country average). Demographically, the Public relations audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Public relations fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 39.8 |
| Estimated audience size | 1,378,027 |
Audience persona
The typical Public relations fan in Germany is balanced, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Marketing communications.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,587 | 1.01× |
| Bayern | 241,349 | 1.09× |
| Baden-Württemberg | 207,959 | 1.11× |
| Niedersachsen | 173,671 | 1.3× |
| Hessen | 160,866 | 1.53× |
| Berlin | 79,593 | 1.29× |
| Rheinland-Pfalz | 63,952 | 0.93× |
| Sachsen | 56,318 | 0.83× |
| Schleswig-Holstein | 51,143 | 1.03× |
| Hamburg | 40,819 | 1.31× |
| Brandenburg | 31,351 | 0.73× |
| Thüringen | 26,122 | 0.74× |
| Sachsen-Anhalt | 24,161 | 0.68× |
| Mecklenburg-Vorpommern | 18,062 | 0.69× |
| Saarland | 12,323 | 0.73× |
| Bremen | 11,747 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marketing communications | 3.94× | Business & Career |
| Gala | 1.62× | News |
| Deutsche Bahn | 1.57× | Cars & Mobility |
| Politics | 1.58× | Politics & Society |
| Sparkasse | 1.71× | Business & Career |
| Philosophy | 1.54× | Business & Career |
| Direct marketing | 4.92× | Business & Career |
| History | 1.56× | Literature |
| Indeed.com | 1.62× | Business & Career |
| Religion | 1.59× | Business & Career |
| Economy | 1.56× | Business & Career |
| Communication studies | 3.15× | Business & Career |
| Competition | 1.66× | Business & Career |
| Mammal | 1.53× | Pets & Animals |
| Nonprofit organization | 1.87× | Politics & Society |
| Volunteering | 1.74× | Politics & Society |
| Research | 1.61× | Business & Career |
| Self-awareness | 1.51× | Health |
| Ethics | 1.71× | Business & Career |
| Westdeutscher Rundfunk | 1.78× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| Career Orientation | POWER | 1.78 |
| Quality Awareness | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.57 |
| Urban Lifestyle | OPEN | 1.5 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Philippines | 6.2% |
| India | 5.7% |
See Public relations audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Public relations have in Germany?
Public relations has an estimated audience of 1,378,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Public relations fans?
54.7% of Public relations fans are female, 45.3% are male, with an average age of 39.8 years.
Which brands do Public relations fans like most?
Public relations fans show strongest brand affinity for Marketing communications (3.94×), Gala (1.62×), and Deutsche Bahn (1.57×) over the country average.
Where do Public relations fans live in Germany?
Public relations fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,587), Bayern (reach 241,349), and Baden-Württemberg (reach 207,959). These three regions account for the largest share of the active audience.
What other brands do Public relations fans also like?
Beyond Public relations itself, the audience over-indexes on Gala (1.62×), Deutsche Bahn (1.57×), Politics (1.58×), and Sparkasse (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public relations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.