Rascasse Audience Intelligence

Public relations Audience in Germany

A data profile of the people who buy, follow and care about Public relations in Germany — modelled from more than twelve digital signal sources. Public relations has an estimated audience of 1,378,027 people in Germany.

#156among Field of study in Germany#2550among Topic in Germany#439in Business & Career

The average Public relations fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marketing communications, Deutsche Bahn, Politics, with strongest over-indexing on Marketing communications (3.94× the country average).

Demographically, the Public relations audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Public relations fan in Germany is balanced, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Marketing communications.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public relations profile in Germany.

Audience size
1.4M
in Germany
Gender
54.7%♀
45.3% male
Age
39.8
average years
Country rank
#4833
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public relations fans

54.7% are female, 45.3% are male, average age 39.8.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Public relations audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age39.8
Estimated audience size1,378,027
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Public relations audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3921%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Public relations audience comes from Germany.

Worldwide audience distribution share by country for Public relations
CountryShare
United States26.0%
Philippines6.2%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public relations audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public relations fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.17×
02Niedersachsen~100K1.10×
03Nordrhein-Westfalen~300K1.06×
04Berlin~70K1.06×
05Rheinland-Pfalz~70K1.04×
06Schleswig-Holstein~50K1.03×
07Bremen~10K1.02×
08Baden-Württemberg~200K1.00×
09Saarland~20K1.00×
10Hessen~100K0.97×
11Brandenburg~40K0.97×
12Hamburg~30K0.95×
13Bayern~200K0.94×
14Sachsen-Anhalt~30K0.94×
15Sachsen~60K0.92×
16Mecklenburg-Vorpommern~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Public relations, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public relations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public relations audience
#·InterestCategoryAffinity×
01Direct marketingBusiness & Career4.92×
02Marketing communicationsBusiness & Career3.94×
03Communication studiesBusiness & Career3.15×
04Nonprofit organizationPolitics & Society1.87×
05Westdeutscher RundfunkMovies & TV1.78×
06VolunteeringPolitics & Society1.74×
07SparkasseBusiness & Career1.71×
08EthicsBusiness & Career1.71×
09CompetitionBusiness & Career1.66×
10Indeed.comBusiness & Career1.62×
11ResearchBusiness & Career1.61×
12ReligionBusiness & Career1.59×
13PoliticsPolitics & Society1.58×
14Deutsche BahnCars & Mobility1.57×
15HistoryLiterature1.56×
16EconomyBusiness & Career1.56×
17PhilosophyBusiness & Career1.54×
18ClaudeTechnology & Electronics1.53×
19MammalPets & Animals1.53×
20Self-awarenessHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public relations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public relations audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.55×
PatriotismCONSERVATISM1.41×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public relations audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Quality AwarenessPREMIUM1.00×
Design AffinityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public relations have in Germany?

Public relations has an estimated audience of 1,378,027 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public relations fans?

54.7% of Public relations fans are female, 45.3% are male, with an average age of 39.8 years.

03

Which brands do Public relations fans like most?

Public relations fans show strongest brand affinity for Marketing communications (3.94×), Deutsche Bahn (1.57×), and Politics (1.58×) over the country average.

04

Where do Public relations fans live in Germany?

Public relations fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Public relations fans also like?

Beyond Public relations itself, the audience over-indexes on Deutsche Bahn (1.57×), Politics (1.58×), Philosophy (1.54×), and Sparkasse (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Public relations audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public relations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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