Purchasing power Audience in Germany
Purchasing power has an estimated audience of 409,257 people in Germany. 48.9% are female, 51.1% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Enzkreis, Noodle (Gorillaz), Progressive rock, Pro-Ject, VfL Wolfsburg.
The average Purchasing power fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Enzkreis, Noodle (Gorillaz), Progressive rock, with strongest over-indexing on Enzkreis (29.47× the country average). Demographically, the Purchasing power audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Purchasing power fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 35.8 |
| Estimated audience size | 409,257 |
Audience persona
The typical Purchasing power fan in Germany is balanced, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Enzkreis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,141 | 1.17× |
| Bayern | 77,201 | 1.17× |
| Baden-Württemberg | 71,010 | 1.27× |
| Niedersachsen | 44,655 | 1.12× |
| Hessen | 37,352 | 1.2× |
| Rheinland-Pfalz | 22,793 | 1.11× |
| Sachsen | 21,284 | 1.06× |
| Berlin | 19,426 | 1.06× |
| Schleswig-Holstein | 14,205 | 0.97× |
| Hamburg | 10,287 | 1.11× |
| Brandenburg | 9,784 | 0.77× |
| Sachsen-Anhalt | 8,038 | 0.76× |
| Thüringen | 7,878 | 0.76× |
| Mecklenburg-Vorpommern | 5,025 | 0.64× |
| Saarland | 3,895 | 0.78× |
| Bremen | 3,656 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Enzkreis | 29.47× | Travel & Leisure |
| Noodle (Gorillaz) | 7.42× | Music & Radio |
| Progressive rock | 2.17× | Music & Radio |
| Pro-Ject | 8.79× | Music & Radio |
| VfL Wolfsburg | 2.16× | Sports |
| Litter box | 1.55× | Pets & Animals |
| Unique Gifts | 1.63× | Shopping |
| CAC 40 | 1.72× | Business & Career |
| Business English | 3.18× | Business & Career |
| Stradivarius | 1.8× | Shopping |
| Christmas Gift | 1.86× | Kids & Family |
| Birthday Gifts | 1.52× | Kids & Family |
| Hypertext | 2.59× | Technology & Electronics |
| Makro | 7.22× | Food & Beverages |
| Mothercare | 1.65× | Kids & Family |
| Natural rubber | 1.72× | Cars & Mobility |
| Home Delivery | 2.06× | Food & Beverages |
| Eindhoven | 1.53× | Travel & Leisure |
| 3D printing | 1.53× | Technology & Electronics |
| Icon (magazine) | 1.69× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.96 |
| Spirituality | BALANCE | 1.57 |
| Need for Security | CONSERVATISM | 1.52 |
| Pet Ownership | JOY | 1.51 |
| Career Orientation | POWER | 1.5 |
| Early Adopter Mentality | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.6% |
| South Korea | 8.6% |
| Japan | 7.8% |
See Purchasing power audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Purchasing power have in Germany?
Purchasing power has an estimated audience of 409,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Purchasing power fans?
48.9% of Purchasing power fans are female, 51.1% are male, with an average age of 35.8 years.
Which brands do Purchasing power fans like most?
Purchasing power fans show strongest brand affinity for Enzkreis (29.47×), Noodle (Gorillaz) (7.42×), and Progressive rock (2.17×) over the country average.
Where do Purchasing power fans live in Germany?
Purchasing power fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,141), Bayern (reach 77,201), and Baden-Württemberg (reach 71,010). These three regions account for the largest share of the active audience.
What other brands do Purchasing power fans also like?
Beyond Purchasing power itself, the audience over-indexes on Noodle (Gorillaz) (7.42×), Progressive rock (2.17×), Pro-Ject (8.79×), and VfL Wolfsburg (2.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Purchasing power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.