Rascasse Audience Intelligence

Purchasing power Audience in Germany

A data profile of the people who buy, follow and care about Purchasing power in Germany — modelled from more than twelve digital signal sources. Purchasing power has an estimated audience of 409,257 people in Germany.

#5211among Topic in Germany#978in Business & Career

The average Purchasing power fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunscreen, Coinbase, Mortgage calculator, with strongest over-indexing on Sunscreen (17.84× the country average).

Demographically, the Purchasing power audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Purchasing power fan in Germany is balanced, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Sunscreen.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purchasing power profile in Germany.

Audience size
409K
in Germany
Gender
48.9%♀
51.1% male
Age
35.8
average years
Country rank
#13771
Topic in Germany
Fig. 01

Search interest · 12-month trend

+152%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purchasing power fans

48.9% are female, 51.1% are male, average age 35.8.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Purchasing power audience in Germany
MetricValue
Female48.9%
Male51.1%
Average age35.8
Estimated audience size409,257
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Purchasing power audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Purchasing power audience comes from Germany.

Worldwide audience distribution share by country for Purchasing power
CountryShare
United States11.6%
South Korea8.6%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purchasing power audience in Germany is strongest.

Fig. 05

Top regions by affinity

Purchasing power fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.17×
02Sachsen~20K1.10×
03Bremen~4K1.10×
04Bayern~70K1.08×
05Hessen~30K1.08×
06Nordrhein-Westfalen~100K1.07×
07Thüringen~10K1.06×
08Niedersachsen~40K1.04×
09Berlin~20K1.04×
10Hamburg~10K1.03×
11Rheinland-Pfalz~20K1.02×
12Saarland~5K0.97×
13Sachsen-Anhalt~10K0.96×
14Schleswig-Holstein~10K0.95×
15Brandenburg~10K0.93×
16Mecklenburg-Vorpommern~7K0.89×
Fig. 06

Affinity by region

Affinity by region — Purchasing power, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purchasing power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purchasing power audience
#·InterestCategoryAffinity×
01CoinbaseBusiness & Career18.08×
02SunscreenBeauty & Wellness17.84×
03UnibetGames17.84×
04BetfairGames17.84×
05Day traderBusiness & Career17.84×
06Commodity marketBusiness & Career17.84×
07LitecoinBusiness & Career17.45×
08State schoolKids & Family17.27×
09Derivative (finance)Business & Career16.69×
10KrakenTechnology & Electronics15.01×
11Money managementBusiness & Career14.30×
12Coin collectingHome & Garden12.26×
13Mortgage calculatorHome & Garden11.10×
14Korean dramaMovies & TV10.35×
15Passive incomeBusiness & Career8.93×
16Ligue 1Sports6.59×
17TipicoGames6.27×
18Love & SexKids & Family4.73×
19FocusNews3.84×
20TagesschauMovies & TV2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purchasing power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purchasing power audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.18×
Career OrientationPOWER2.22×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purchasing power audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Sports ActivityPOWER0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purchasing power have in Germany?

Purchasing power has an estimated audience of 409,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Purchasing power fans?

48.9% of Purchasing power fans are female, 51.1% are male, with an average age of 35.8 years.

03

Which brands do Purchasing power fans like most?

Purchasing power fans show strongest brand affinity for Sunscreen (17.84×), Coinbase (18.08×), and Mortgage calculator (11.1×) over the country average.

04

Where do Purchasing power fans live in Germany?

Purchasing power fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Purchasing power fans also like?

Beyond Purchasing power itself, the audience over-indexes on Coinbase (18.08×), Mortgage calculator (11.1×), Tipico (6.27×), and Unibet (17.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Purchasing power audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Purchasing power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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