Rascasse Audience Intelligence

Purchasing power Audience in United States

A data profile of the people who buy, follow and care about Purchasing power in United States — modelled from more than twelve digital signal sources. Purchasing power has an estimated audience of 1,910,376 people in United States.

#6475among Topic in United States#1103in Business & Career

The average Purchasing power fan in United States is 33.7 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, Florida.

Top brand affinities include Group buying, Adele, Trench coat, with strongest over-indexing on Group buying (62.11× the country average).

Demographically, the Purchasing power audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purchasing power fan in United States is more female, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Group buying.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purchasing power profile in United States.

Audience size
1.9M
in United States
Gender
55.3%♀
44.7% male
Age
33.7
average years
Country rank
#14757
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purchasing power fans

55.3% are female, 44.7% are male, average age 33.7.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Purchasing power audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.7
Estimated audience size1,910,376
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Purchasing power audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3917%
40-4916%
50+12%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Purchasing power audience comes from United States.

Worldwide audience distribution share by country for Purchasing power
CountryShare
United States11.6%
South Korea8.6%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purchasing power audience in United States is strongest.

Fig. 05

Top regions by affinity

Purchasing power fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K3.91×
02Mississippi~50K2.96×
03Alabama~80K2.85×
04South Carolina~60K2.12×
05Kentucky~50K2.03×
06Arkansas~30K1.93×
07Washington, District of Columbia~10K1.74×
08Ohio~100K1.62×
09Maryland~50K1.60×
10Indiana~50K1.53×
11Tennessee~60K1.52×
12Pennsylvania~90K1.46×
13Louisiana~30K1.31×
14North Carolina~70K1.29×
15Virginia~60K1.24×
16Texas~200K1.20×
17West Virginia~10K1.07×
18Missouri~30K1.05×
19Michigan~50K1.01×
20Oklahoma~20K0.99×
21Florida~100K0.93×
22New Mexico~9K0.93×
23Arizona~40K0.92×
24South Dakota~4K0.91×
25Illinois~50K0.85×
26Delaware~4K0.85×
27New York~90K0.81×
28Nevada~10K0.76×
29New Jersey~40K0.75×
30Connecticut~10K0.73×
31Kansas~10K0.73×
32Nebraska~6K0.65×
33Alaska~3K0.65×
34North Dakota~3K0.64×
35Vermont~2K0.64×
36Montana~3K0.58×
37Maine~4K0.55×
38Rhode Island~3K0.54×
39California~100K0.53×
40Iowa~8K0.53×
41New Hampshire~4K0.53×
42Idaho~5K0.50×
43Hawaii~4K0.50×
44Wisconsin~10K0.47×
45Utah~8K0.47×
46Massachusetts~10K0.37×
47Colorado~10K0.37×
48Minnesota~10K0.36×
49Oregon~8K0.35×
50Washington~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Purchasing power, United States
0.32×1.00×3.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purchasing power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purchasing power audience
#·InterestCategoryAffinity×
01Group buyingShopping62.11×
02Trench coatFashion & Accessoires42.10×
03ToshibaTechnology & Electronics29.72×
04AdeleMusic & Radio22.58×
05PepcoFashion & Accessoires20.00×
06GreenhouseHome & Garden7.13×
07Sustainable energyHome & Garden5.45×
08Online bankingBusiness & Career4.77×
09Renewable energyBusiness & Career4.76×
10InnovationBusiness & Career3.91×
11QVCMovies & TV3.91×
12FedExBusiness & Career3.88×
13Solar energyHome & Garden3.87×
147-ElevenShopping3.83×
15Mortgage loansBusiness & Career3.34×
16Vehicle insuranceCars & Mobility3.00×
17Discount storesShopping2.94×
18RenovationHome & Garden2.38×
19Home AppliancesHome & Garden2.36×
20Pizza HutFood & Beverages2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purchasing power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purchasing power audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Convenience OrientationPREMIUM1.94×
Quality AwarenessPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purchasing power audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.85×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purchasing power have in United States?

Purchasing power has an estimated audience of 1,910,376 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of Purchasing power fans?

55.3% of Purchasing power fans are female, 44.7% are male, with an average age of 33.7 years.

03

Which brands do Purchasing power fans like most?

Purchasing power fans show strongest brand affinity for Group buying (62.11×), Adele (22.58×), and Trench coat (42.1×) over the country average.

04

Where do Purchasing power fans live in United States?

Purchasing power fans in United States are most concentrated in Georgia (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Purchasing power fans also like?

Beyond Purchasing power itself, the audience over-indexes on Adele (22.58×), Trench coat (42.1×), Toshiba (29.72×), and Sustainable energy (5.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Purchasing power audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purchasing power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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