Purchasing power Audience in United States

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Purchasing power has an estimated audience of 1,910,376 people in United States. 55.3% are female, 44.7% are male, average age 33.7. Top regions: Georgia, Texas, California. Top brand affinities: Keene, New Hampshire, Assassin's Creed II, Product design, The Devil's Rejects, Governor of Michigan.

The average Purchasing power fan in United States is 33.7 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Texas, California. Top brand affinities include Keene, New Hampshire, Assassin's Creed II, Product design, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Purchasing power audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Purchasing power fans

Demographic split for Purchasing power audience in United States
MetricValue
Female55.3%
Male44.7%
Average age33.7
Estimated audience size1,910,376

Audience persona

The typical Purchasing power fan in United States is more female, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Purchasing power in United States
RegionReachAffinity
Georgia233,3353.96×
Texas194,4021.18×
California121,6850.58×
Florida120,5010.93×
Pennsylvania100,0731.56×
Ohio92,5551.57×
New York90,4540.85×
Alabama76,7612.88×
North Carolina72,7681.27×
South Carolina65,8782.29×
Tennessee58,0841.52×
Virginia57,7711.24×
Indiana55,3211.59×
Maryland55,2141.68×
Illinois55,1570.87×
Michigan51,6221.03×
Kentucky45,4851.9×
Mississippi43,3412.75×
Arizona40,3421.03×
Missouri35,9351.17×
New Jersey35,1320.72×
Arkansas30,9821.97×
Louisiana29,6601.2×
Oklahoma21,1881×
Connecticut14,5380.76×
Nevada13,9870.76×
Kansas13,3540.89×
Wisconsin12,8850.45×
Massachusetts12,4260.33×
Washington11,6720.3×
Colorado11,0010.37×
Washington, District of Columbia10,2501.79×
New Mexico9,1090.95×
Minnesota9,0490.33×
West Virginia7,7090.87×
Iowa7,4820.48×
Utah6,2980.37×
Oregon5,8250.27×
Nebraska5,2690.55×
Delaware4,4080.84×
South Dakota3,4930.79×
Idaho3,0830.32×
New Hampshire2,6820.36×
Rhode Island2,0670.34×
Montana2,0330.38×
Maine2,0070.29×
North Dakota1,9450.5×
Hawaii1,9230.23×
Alaska1,2600.31×
Vermont8570.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purchasing power audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Assassin's Creed II22.85×Games
Product design4.32×Business & Career
The Devil's Rejects16.98×Movies & TV
Governor of Michigan11.39×Politics & Society
UK garage7.8×Music & Radio
Electrolyte6.6×Health
Wok9.12×Food & Beverages
Vocal harmony4.83×Music & Radio
Goop5.53×Internet & Social Media
Home equity1.89×Home & Garden
Allama Iqbal Open University39.81×Business & Career
Grey Eagle, Minnesota44.82×Travel & Leisure
Grinch3.68×Movies & TV
El Paso County, Colorado11.14×Travel & Leisure
Hipster8.18×Politics & Society
Tezz5.9×Movies & TV
headspace7.69×Health
Natural rubber1.71×Cars & Mobility
Litter box1.7×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purchasing power audience
TraitClusterScore
Luxury OrientationPREMIUM2.04
DIY MentalityTHRILL1.8
Quality AwarenessPREMIUM1.61
Urban LifestyleOPEN1.47
PatriotismCONSERVATISM1.38
Pet OwnershipJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Purchasing power
CountryShare
United States11.6%
South Korea8.6%
Japan7.8%

See Purchasing power audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Purchasing power have in United States?

Purchasing power has an estimated audience of 1,910,376 people in United States, concentrated in Georgia and Texas.

What is the gender split and age of Purchasing power fans?

55.3% of Purchasing power fans are female, 44.7% are male, with an average age of 33.7 years.

Which brands do Purchasing power fans like most?

Purchasing power fans show strongest brand affinity for Keene, New Hampshire (675×), Assassin's Creed II (22.85×), and Product design (4.32×) over the country average.

Where do Purchasing power fans live in United States?

Purchasing power fans in United States are most concentrated in Georgia (reach 233,335), Texas (reach 194,402), and California (reach 121,685). These three regions account for the largest share of the active audience.

What other brands do Purchasing power fans also like?

Beyond Purchasing power itself, the audience over-indexes on Assassin's Creed II (22.85×), Product design (4.32×), The Devil's Rejects (16.98×), and Governor of Michigan (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purchasing power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.