Rascasse Audience Intelligence

Quality management Audience in Germany

A data profile of the people who buy, follow and care about Quality management in Germany — modelled from more than twelve digital signal sources. Quality management has an estimated audience of 485,035 people in Germany.

#4755among Topic in Germany#895in Business & Career

The average Quality management fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include BMW i8, GitHub, Computer security, with strongest over-indexing on BMW i8 (56.02× the country average).

Demographically, the Quality management audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quality management fan in Germany is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quality management profile in Germany.

Audience size
485K
in Germany
Gender
49.9%♀
50.1% male
Age
40.1
average years
Country rank
#12044
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quality management fans

49.9% are female, 50.1% are male, average age 40.1.

Fig. 02

Gender split

49.9%
Female
50.1%
Male
Demographic split for Quality management audience in Germany
MetricValue
Female49.9%
Male50.1%
Average age40.1
Estimated audience size485,035
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Quality management audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3924%
40-4923%
50+18%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Quality management audience comes from Germany.

Worldwide audience distribution share by country for Quality management
CountryShare
United States9.2%
Spain8.3%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quality management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quality management fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~80K1.20×
02Nordrhein-Westfalen~100K1.11×
03Bremen~5K1.11×
04Niedersachsen~50K1.10×
05Hamburg~10K1.08×
06Schleswig-Holstein~20K1.06×
07Bayern~80K1.02×
08Hessen~40K1.02×
09Rheinland-Pfalz~20K1.00×
10Sachsen~20K0.95×
11Saarland~6K0.95×
12Sachsen-Anhalt~10K0.94×
13Thüringen~10K0.94×
14Mecklenburg-Vorpommern~8K0.89×
15Berlin~20K0.87×
16Brandenburg~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Quality management, Germany
0.86×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quality management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quality management audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility56.02×
02Food bankPolitics & Society46.14×
035GTechnology & Electronics39.71×
04Data visualizationTechnology & Electronics33.91×
05Toyota PriusCars & Mobility26.60×
06MechatronicsBusiness & Career25.76×
07GitHubInternet & Social Media20.00×
08Jeremy RennerMovies & TV20.00×
09BMW iCars & Mobility18.65×
10Connected carCars & Mobility18.60×
11Computer securityBusiness & Career15.87×
12BMW i3Cars & Mobility15.48×
13Information securityBusiness & Career15.43×
14Data scienceBusiness & Career14.53×
15RoboticsTechnology & Electronics13.03×
16PaybackShopping12.89×
17Renewable energyBusiness & Career6.52×
18Distance educationBusiness & Career5.12×
19Plug-in hybridCars & Mobility4.96×
20Cloud computingTechnology & Electronics4.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quality management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quality management audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.34×
Early Adopter MentalityPOWER2.21×
Career OrientationPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quality management audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
TraditionCONSERVATISM0.83×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quality management have in Germany?

Quality management has an estimated audience of 485,035 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Quality management fans?

49.9% of Quality management fans are female, 50.1% are male, with an average age of 40.1 years.

03

Which brands do Quality management fans like most?

Quality management fans show strongest brand affinity for BMW i8 (56.02×), GitHub (20×), and Computer security (15.87×) over the country average.

04

Where do Quality management fans live in Germany?

Quality management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Quality management fans also like?

Beyond Quality management itself, the audience over-indexes on GitHub (20×), Computer security (15.87×), Payback (12.89×), and 5G (39.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Quality management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quality management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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