Quality management Audience in Germany
Quality management has an estimated audience of 485,035 people in Germany. 49.9% are female, 50.1% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW i8, Food bank, GitHub, Payback, 5G.
The average Quality management fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW i8, Food bank, GitHub, with strongest over-indexing on BMW i8 (49.37× the country average). Demographically, the Quality management audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Quality management fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 40.1 |
| Estimated audience size | 485,035 |
Audience persona
The typical Quality management fan in Germany is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,957 | 1.15× |
| Bayern | 81,444 | 1.04× |
| Baden-Württemberg | 81,263 | 1.23× |
| Niedersachsen | 52,509 | 1.11× |
| Hessen | 37,178 | 1.01× |
| Rheinland-Pfalz | 24,344 | 1× |
| Sachsen | 22,738 | 0.96× |
| Berlin | 19,380 | 0.89× |
| Schleswig-Holstein | 18,589 | 1.07× |
| Brandenburg | 12,690 | 0.84× |
| Hamburg | 11,997 | 1.09× |
| Thüringen | 11,437 | 0.93× |
| Sachsen-Anhalt | 11,421 | 0.91× |
| Mecklenburg-Vorpommern | 7,695 | 0.83× |
| Saarland | 5,207 | 0.87× |
| Bremen | 4,405 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 49.37× | Cars & Mobility |
| Food bank | 58.92× | Politics & Society |
| GitHub | 16.42× | Internet & Social Media |
| Payback | 12.54× | Shopping |
| 5G | 33.49× | Technology & Electronics |
| Toyota Prius | 35.61× | Cars & Mobility |
| Renewable energy | 6.84× | Business & Career |
| Connected car | 29.26× | Cars & Mobility |
| Jeremy Renner | 20× | Movies & TV |
| Information security | 10.79× | Business & Career |
| Mechatronics | 21.12× | Business & Career |
| Fachhochschule | 12.62× | Business & Career |
| Data science | 14.73× | Business & Career |
| Computer security | 7.14× | Business & Career |
| Campeonato Brasileiro Série C | 73.12× | Sports |
| BMW i3 | 15.63× | Cars & Mobility |
| Data visualization | 18.75× | Technology & Electronics |
| BMW i | 18.47× | Cars & Mobility |
| Sustainable energy | 3.62× | Home & Garden |
| Rossmann | 2.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.56 |
| Early Adopter Mentality | POWER | 2.25 |
| Indulgence | JOY | 2.13 |
| Sustainability | BALANCE | 1.85 |
| Family Orientation | CONSERVATISM | 1.78 |
| Career Orientation | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.2% |
| Spain | 8.3% |
| Germany | 6.7% |
See Quality management audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quality management have in Germany?
Quality management has an estimated audience of 485,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quality management fans?
49.9% of Quality management fans are female, 50.1% are male, with an average age of 40.1 years.
Which brands do Quality management fans like most?
Quality management fans show strongest brand affinity for BMW i8 (49.37×), Food bank (58.92×), and GitHub (16.42×) over the country average.
Where do Quality management fans live in Germany?
Quality management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,957), Bayern (reach 81,444), and Baden-Württemberg (reach 81,263). These three regions account for the largest share of the active audience.
What other brands do Quality management fans also like?
Beyond Quality management itself, the audience over-indexes on Food bank (58.92×), GitHub (16.42×), Payback (12.54×), and 5G (33.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quality management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.