A data profile of the people who buy, follow and care about Quality management in United States — modelled from more than twelve digital signal sources. Quality management has an estimated audience of 666,237 people in United States.
The average Quality management fan in United States is 44.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Donald Trump, Innovation, Web server, with strongest over-indexing on Donald Trump (2.31× the country average).
Demographically, the Quality management audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Quality management fan in United States is more male, around 44.5 years old, with strong Need for Security tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Quality management profile in United States.
44.4% are female, 55.6% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 44.5 |
| Estimated audience size | 666,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
Where the Quality management audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~20K | 7.47× | |
| 02 | Vermont | ~1K | 1.27× | |
| 03 | Virginia | ~20K | 1.20× | |
| 04 | Oregon | ~9K | 1.13× | |
| 05 | Alaska | ~2K | 1.12× | |
| 06 | Washington, District of Columbia | ~2K | 1.10× | |
| 07 | North Dakota | ~1K | 1.05× | |
| 08 | South Dakota | ~2K | 1.04× | |
| 09 | Montana | ~2K | 1.01× | |
| 10 | Delaware | ~2K | 1.00× | |
| 11 | Rhode Island | ~2K | 0.98× | |
| 12 | Indiana | ~10K | 0.97× | |
| 13 | New Hampshire | ~3K | 0.96× | |
| 14 | West Virginia | ~3K | 0.95× | |
| 15 | Hawaii | ~3K | 0.94× | |
| 16 | Maine | ~2K | 0.94× | |
| 17 | Mississippi | ~5K | 0.93× | |
| 18 | Nebraska | ~3K | 0.93× | |
| 19 | California | ~70K | 0.92× | |
| 20 | Ohio | ~20K | 0.92× | |
| 21 | Utah | ~5K | 0.92× | |
| 22 | New Mexico | ~3K | 0.92× | |
| 23 | Pennsylvania | ~20K | 0.91× | |
| 24 | Louisiana | ~8K | 0.91× | |
| 25 | Kansas | ~5K | 0.91× | |
| 26 | Arkansas | ~5K | 0.89× | |
| 27 | Iowa | ~5K | 0.89× | |
| 28 | North Carolina | ~20K | 0.88× | |
| 29 | Minnesota | ~8K | 0.88× | |
| 30 | Alabama | ~8K | 0.88× | |
| 31 | Oklahoma | ~7K | 0.88× | |
| 32 | Massachusetts | ~10K | 0.87× | |
| 33 | Maryland | ~10K | 0.87× | |
| 34 | Kentucky | ~7K | 0.87× | |
| 35 | Connecticut | ~6K | 0.87× | |
| 36 | Nevada | ~6K | 0.87× | |
| 37 | New York | ~30K | 0.86× | |
| 38 | Georgia | ~20K | 0.86× | |
| 39 | Michigan | ~10K | 0.86× | |
| 40 | Arizona | ~10K | 0.86× | |
| 41 | South Carolina | ~9K | 0.86× | |
| 42 | New Jersey | ~10K | 0.85× | |
| 43 | Missouri | ~9K | 0.84× | |
| 44 | Wisconsin | ~8K | 0.84× | |
| 45 | Colorado | ~9K | 0.83× | |
| 46 | Tennessee | ~10K | 0.82× | |
| 47 | Texas | ~50K | 0.81× | |
| 48 | Illinois | ~20K | 0.80× | |
| 49 | Washington | ~10K | 0.79× | |
| 50 | Florida | ~40K | 0.78× |
The strongest cross-interests of the Quality management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 10.51× | ||
| 02 | Amazon Web Services | Technology & Electronics | 9.00× | ||
| 03 | Data science | Business & Career | 7.76× | ||
| 04 | Web server | Technology & Electronics | 6.63× | ||
| 05 | Citibank | Business & Career | 4.43× | ||
| 06 | Innovation | Business & Career | 4.35× | ||
| 07 | Internet & Social Media | 4.35× | |||
| 08 | Master of Business Administration | Business & Career | 3.87× | ||
| 09 | Hardware store | Home & Garden | 3.58× | ||
| 10 | Linux | Technology & Electronics | 3.16× | ||
| 11 | Cloud computing | Technology & Electronics | 2.78× | ||
| 12 | Donald Trump | Politics & Society | 2.31× | ||
| 13 | Nonprofit organization | Politics & Society | 2.26× | ||
| 14 | Banking | Business & Career | 2.06× | ||
| 15 | CNN | Movies & TV | 2.01× | ||
| 16 | Smartphones | Technology & Electronics | 1.77× | ||
| 17 | Home improvement | Home & Garden | 1.74× | ||
| 18 | X | Internet & Social Media | 1.71× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.68× | ||
| 20 | Cooking | Food & Beverages | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.55× | |
| Patriotism | CONSERVATISM | 2.42× | |
| Career Orientation | POWER | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Extroversion | THRILL | 0.87× | |
| Creativity | OPEN | 0.90× |
Quality management has an estimated audience of 666,237 people in United States, concentrated in California and Texas.
44.4% of Quality management fans are female, 55.6% are male, with an average age of 44.5 years.
Quality management fans show strongest brand affinity for Donald Trump (2.31×), Innovation (4.35×), and Web server (6.63×) over the country average.
Quality management fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Quality management itself, the audience over-indexes on Innovation (4.35×), Web server (6.63×), Hardware store (3.58×), and Cooking (1.67×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Quality management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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