Racing Audience in Germany
Racing has an estimated audience of 2,666,488 people in Germany. 29.4% are female, 70.6% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Building insulation, Handmade Gifts, Buddy – The Buddy Holly Story.
The average Racing fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Building insulation, with strongest over-indexing on Gil Ofarim (2.39× the country average). Demographically, the Racing audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Racing fans
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 35.5 |
| Estimated audience size | 2,666,488 |
Audience persona
The typical Racing fan in Germany is more male, around 35.5 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 490,829 | 0.84× |
| Bayern | 422,867 | 0.99× |
| Baden-Württemberg | 390,586 | 1.07× |
| Niedersachsen | 261,953 | 1.01× |
| Hessen | 229,572 | 1.13× |
| Sachsen | 174,257 | 1.33× |
| Berlin | 152,784 | 1.28× |
| Rheinland-Pfalz | 147,320 | 1.1× |
| Schleswig-Holstein | 84,058 | 0.88× |
| Brandenburg | 82,513 | 1× |
| Sachsen-Anhalt | 74,064 | 1.07× |
| Thüringen | 72,061 | 1.06× |
| Hamburg | 56,982 | 0.95× |
| Mecklenburg-Vorpommern | 50,095 | 0.98× |
| Saarland | 30,722 | 0.94× |
| Bremen | 18,605 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.39× | Music & Radio |
| Progressive rock | 2.15× | Music & Radio |
| Building insulation | 3.74× | Home & Garden |
| Handmade Gifts | 1.53× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.31× | Music & Radio |
| Icon (magazine) | 1.74× | Arts & Culture |
| Golem | 2.1× | Technology & Electronics |
| Figure painting (hobby) | 2.62× | Arts & Culture |
| Google Analytics | 1.57× | Internet & Social Media |
| Pumuckl | 3.75× | Movies & TV |
| Alaska | 2.08× | Travel & Leisure |
| Headhunters (film) | 2.65× | Movies & TV |
| Carrie (novel) | 3.06× | Literature |
| Jaguar F-Pace | 3.22× | Cars & Mobility |
| Tuscany | 2.27× | Travel & Leisure |
| Malayalam | 3.28× | Politics & Society |
| San Gil | 2× | Travel & Leisure |
| Haugesund | 3.18× | Travel & Leisure |
| Oktay Kaynarca | 3.26× | Movies & TV |
| Gumbal | 2.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.52 |
| Sustainability | BALANCE | 1.41 |
| Luxury Orientation | PREMIUM | 1.31 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.22 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 6.6% |
| Japan | 6.2% |
See Racing audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Racing have in Germany?
Racing has an estimated audience of 2,666,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Racing fans?
29.4% of Racing fans are female, 70.6% are male, with an average age of 35.5 years.
Which brands do Racing fans like most?
Racing fans show strongest brand affinity for Gil Ofarim (2.39×), Progressive rock (2.15×), and Building insulation (3.74×) over the country average.
Where do Racing fans live in Germany?
Racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 490,829), Bayern (reach 422,867), and Baden-Württemberg (reach 390,586). These three regions account for the largest share of the active audience.
What other brands do Racing fans also like?
Beyond Racing itself, the audience over-indexes on Progressive rock (2.15×), Building insulation (3.74×), Handmade Gifts (1.53×), and Buddy – The Buddy Holly Story (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.