Rascasse Audience Intelligence

Racing Audience in Germany

A data profile of the people who buy, follow and care about Racing in Germany — modelled from more than twelve digital signal sources. Racing has an estimated audience of 2,666,488 people in Germany.

#1482among Topic in Germany#124in Cars & Mobility

The average Racing fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Motorcycle helmet, Carcare, with strongest over-indexing on Michael Schumacher (5.37× the country average).

Demographically, the Racing audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Racing fan in Germany is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Racing profile in Germany.

Audience size
2.7M
in Germany
Gender
29.4%♀
70.6% male
Age
35.5
average years
Country rank
#2451
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Racing fans

29.4% are female, 70.6% are male, average age 35.5.

Fig. 02

Gender split

29.4%
Female
70.6%
Male
Demographic split for Racing audience in Germany
MetricValue
Female29.4%
Male70.6%
Average age35.5
Estimated audience size2,666,488
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Racing audience in Germany
Age bracketShare%
16-1929%
20-2921%
30-3919%
40-4918%
50+13%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Racing audience comes from Germany.

Worldwide audience distribution share by country for Racing
CountryShare
United States24.2%
Italy6.6%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Racing fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.30×
02Berlin~100K1.17×
03Hessen~200K1.08×
04Rheinland-Pfalz~100K1.08×
05Sachsen-Anhalt~70K1.08×
06Thüringen~70K1.08×
07Baden-Württemberg~400K1.05×
08Mecklenburg-Vorpommern~50K1.01×
09Brandenburg~80K1.00×
10Niedersachsen~300K0.99×
11Bayern~400K0.97×
12Saarland~30K0.97×
13Hamburg~60K0.96×
14Nordrhein-Westfalen~500K0.90×
15Schleswig-Holstein~90K0.90×
16Bremen~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Racing, Germany
0.88×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Racing audience
#·InterestCategoryAffinity×
01Michael SchumacherSports5.37×
02Charles LeclercSports5.37×
03Motor oilCars & Mobility4.52×
04Motorcycle helmetCars & Mobility4.38×
05CarcareCars & Mobility3.44×
06Epic GamesGames3.31×
07High-intensity interval trainingSports3.24×
08Antique carCars & Mobility2.88×
09Deutsch lernenBusiness & Career2.74×
10PatioHome & Garden2.51×
11Fitness and figure competitionSports2.49×
12HatchbackCars & Mobility2.45×
13Chihuahua (dog)Pets & Animals2.38×
14Formula OneSports2.09×
15Musical instrumentMusic & Radio1.99×
16Alpine skiingSports1.92×
17HobbyHome & Garden1.59×
18SUVsCars & Mobility1.59×
19CHECK24Business & Career1.58×
20RyanairTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Racing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.48×
SustainabilityBALANCE1.38×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Racing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
TraditionCONSERVATISM0.83×
Convenience OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Racing have in Germany?

Racing has an estimated audience of 2,666,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Racing fans?

29.4% of Racing fans are female, 70.6% are male, with an average age of 35.5 years.

03

Which brands do Racing fans like most?

Racing fans show strongest brand affinity for Michael Schumacher (5.37×), Motorcycle helmet (4.38×), and Carcare (3.44×) over the country average.

04

Where do Racing fans live in Germany?

Racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Racing fans also like?

Beyond Racing itself, the audience over-indexes on Motorcycle helmet (4.38×), Carcare (3.44×), Motor oil (4.52×), and Formula One (2.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →