Radio Oberland Audience in Germany
Radio Oberland has an estimated audience of 294,159 people in Germany. 53.1% are female, 46.9% are male, average age 40.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Pillow, Stradivarius, Chalkidiki, Hawesko.
The average Radio Oberland fan in Germany is 40.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Pillow, Stradivarius, with strongest over-indexing on Progressive rock (2.11× the country average). Demographically, the Radio Oberland audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Oberland fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 294,159 |
Audience persona
The typical Radio Oberland fan in Germany is balanced, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 220,620 | 13.37× |
| Nordrhein-Westfalen | 11,883 | 0.18× |
| Baden-Württemberg | 9,160 | 0.23× |
| Hessen | 6,147 | 0.27× |
| Niedersachsen | 5,173 | 0.18× |
| Sachsen-Anhalt | 2,719 | 0.36× |
| Berlin | 2,242 | 0.17× |
| Sachsen | 1,611 | 0.11× |
| Thüringen | 1,581 | 0.21× |
| Rheinland-Pfalz | 1,530 | 0.1× |
| Schleswig-Holstein | 1,219 | 0.12× |
| Brandenburg | 1,201 | 0.13× |
| Hamburg | 1,155 | 0.17× |
| Saarland | 545 | 0.15× |
| Bremen | 425 | 0.17× |
| Mecklenburg-Vorpommern | 380 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.11× | Music & Radio |
| Pillow | 1.87× | Home & Garden |
| Stradivarius | 1.9× | Shopping |
| Chalkidiki | 3.5× | Travel & Leisure |
| Hawesko | 3.14× | Food & Beverages |
| Natural rubber | 1.54× | Cars & Mobility |
| Home Delivery | 1.83× | Food & Beverages |
| Oliver Kahn | 2.23× | Sports |
| Figure painting (hobby) | 1.96× | Arts & Culture |
| Caprivi Strip | 4.24× | |
| Information sensitivity | 2.1× | Technology & Electronics |
| Headhunters (film) | 1.65× | Movies & TV |
| Theocracy | 3.53× | Music & Radio |
| Volvo V60 | 1.62× | Cars & Mobility |
| Gender-neutral language | 1.87× | Politics & Society |
| 12 Monkeys (TV series) | 2.11× | Movies & TV |
| Benicarló | 10.81× | Travel & Leisure |
| The Equalizer | 1.66× | Movies & TV |
| Phil Campbell (musician) | 1.72× | Music & Radio |
| Standing rib roast | 2.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.39 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.28 |
| Indulgence | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.2% |
| Austria | 0.8% |
| Italy | 0.6% |
See Radio Oberland audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Oberland have in Germany?
Radio Oberland has an estimated audience of 294,159 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Radio Oberland fans?
53.1% of Radio Oberland fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Radio Oberland fans like most?
Radio Oberland fans show strongest brand affinity for Progressive rock (2.11×), Pillow (1.87×), and Stradivarius (1.9×) over the country average.
Where do Radio Oberland fans live in Germany?
Radio Oberland fans in Germany are most concentrated in Bayern (reach 220,620), Nordrhein-Westfalen (reach 11,883), and Baden-Württemberg (reach 9,160). These three regions account for the largest share of the active audience.
What other brands do Radio Oberland fans also like?
Beyond Radio Oberland itself, the audience over-indexes on Pillow (1.87×), Stradivarius (1.9×), Chalkidiki (3.5×), and Hawesko (3.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Oberland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.