Rascasse Audience Intelligence

Radio Oberland Audience in Germany

A data profile of the people who buy, follow and care about Radio Oberland in Germany — modelled from more than twelve digital signal sources. Radio Oberland has an estimated audience of 306,515 people in Germany.

#83among Radio Station in Germany#2161in Music & Radio

The average Radio Oberland fan in Germany is 41.1 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Carbonated water, Breaking news, Fox News Channel, with strongest over-indexing on Carbonated water (11.98× the country average).

Demographically, the Radio Oberland audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio Oberland fan in Germany is balanced, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Carbonated water.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio Oberland profile in Germany.

Audience size
307K
in Germany
Gender
53.4%♀
46.6% male
Age
41.1
average years
Country rank
#17050
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio Oberland fans

53.4% are female, 46.6% are male, average age 41.1.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Radio Oberland audience in Germany
MetricValue
Female53.4%
Male46.6%
Average age41.1
Estimated audience size306,515
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Radio Oberland audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Radio Oberland audience comes from Germany.

Worldwide audience distribution share by country for Radio Oberland
CountryShare
Germany97.0%
Austria0.9%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio Oberland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio Oberland fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K13.29×
02Bremen~2K0.75×
03Mecklenburg-Vorpommern~4K0.69×
04Saarland~3K0.68×
05Sachsen-Anhalt~4K0.56×
06Brandenburg~5K0.54×
07Thüringen~4K0.53×
08Schleswig-Holstein~5K0.48×
09Rheinland-Pfalz~7K0.46×
10Baden-Württemberg~20K0.45×
11Hamburg~3K0.44×
12Sachsen~6K0.41×
13Berlin~5K0.34×
14Hessen~8K0.33×
15Niedersachsen~9K0.30×
16Nordrhein-Westfalen~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Radio Oberland, Germany
0.24×1.00×13.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio Oberland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio Oberland audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages11.98×
02Fox News ChannelMovies & TV11.98×
03Four Hills TournamentSports10.98×
04BlanketHome & Garden4.16×
05Lindsey VonnSports3.35×
06Breaking newsMovies & TV2.96×
07VolunteeringPolitics & Society2.53×
08F.C. Hansa RostockSports2.31×
09Public transportCars & Mobility2.16×
10NatureHome & Garden2.09×
11Online newspaperNews2.07×
12VacationsTravel & Leisure1.91×
13HugendubelShopping1.90×
14Local newsNews1.86×
15LivemusicMusic & Radio1.77×
16Solar energyHome & Garden1.74×
17TagesschauMovies & TV1.72×
18TransfermarktSports1.72×
19FamilyKids & Family1.63×
20TattoosFashion & Accessoires1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio Oberland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio Oberland audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.51×
Community OrientationOPEN1.48×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio Oberland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.85×
CreativityOPEN0.86×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio Oberland have in Germany?

Radio Oberland has an estimated audience of 306,515 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Radio Oberland fans?

53.4% of Radio Oberland fans are female, 46.6% are male, with an average age of 41.1 years.

03

Which brands do Radio Oberland fans like most?

Radio Oberland fans show strongest brand affinity for Carbonated water (11.98×), Breaking news (2.96×), and Fox News Channel (11.98×) over the country average.

04

Where do Radio Oberland fans live in Germany?

Radio Oberland fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~20K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Radio Oberland fans also like?

Beyond Radio Oberland itself, the audience over-indexes on Breaking news (2.96×), Fox News Channel (11.98×), Nature (2.09×), and Tagesschau (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Radio Oberland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Oberland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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