A data profile of the people who buy, follow and care about Radio WAF in Germany — modelled from more than twelve digital signal sources. Radio WAF has an estimated audience of 507,062 people in Germany.
The average Radio WAF fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.
Top brand affinities include Warendorf, Nature, Family, with strongest over-indexing on Warendorf (43.7× the country average).
Demographically, the Radio WAF audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Radio WAF fan in Germany is balanced, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Warendorf.
The key figures that characterise the Radio WAF profile in Germany.
53.2% are female, 46.8% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.8 |
| Estimated audience size | 507,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Radio WAF audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 98.8% |
| Netherlands | 0.2% |
| Spain | 0.1% |
Where the Radio WAF audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~400K | 13.53× | |
| 02 | Bremen | ~3K | 0.76× | |
| 03 | Saarland | ~5K | 0.73× | |
| 04 | Sachsen-Anhalt | ~9K | 0.70× | |
| 05 | Thüringen | ~9K | 0.67× | |
| 06 | Brandenburg | ~10K | 0.65× | |
| 07 | Niedersachsen | ~30K | 0.57× | |
| 08 | Mecklenburg-Vorpommern | ~5K | 0.52× | |
| 09 | Sachsen | ~10K | 0.44× | |
| 10 | Schleswig-Holstein | ~8K | 0.42× | |
| 11 | Hamburg | ~5K | 0.42× | |
| 12 | Rheinland-Pfalz | ~10K | 0.37× | |
| 13 | Berlin | ~7K | 0.32× | |
| 14 | Hessen | ~10K | 0.29× | |
| 15 | Baden-Württemberg | ~20K | 0.26× | |
| 16 | Bayern | ~20K | 0.22× |
The strongest cross-interests of the Radio WAF audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Warendorf | Travel & Leisure | 43.70× | ||
| 02 | Carbonated water | Food & Beverages | 7.82× | ||
| 03 | Fox News Channel | Movies & TV | 7.82× | ||
| 04 | Paul Schockemöhle | Sports | 5.20× | ||
| 05 | Volunteering | Politics & Society | 2.62× | ||
| 06 | Nature | Home & Garden | 2.41× | ||
| 07 | Breaking news | Movies & TV | 2.39× | ||
| 08 | Vacations | Travel & Leisure | 2.15× | ||
| 09 | Family | Kids & Family | 2.08× | ||
| 10 | Telegram | Internet & Social Media | 1.97× | ||
| 11 | Tagesschau | Movies & TV | 1.91× | ||
| 12 | Technology & Electronics | 1.89× | |||
| 13 | Transfermarkt | Sports | 1.79× | ||
| 14 | Aral AG | Cars & Mobility | 1.76× | ||
| 15 | Online newspaper | News | 1.73× | ||
| 16 | Solar energy | Home & Garden | 1.63× | ||
| 17 | North Rhine-Westphalia | Travel & Leisure | 1.62× | ||
| 18 | Hugendubel | Shopping | 1.61× | ||
| 19 | Germany | Travel & Leisure | 1.57× | ||
| 20 | Netto Marken-Discount | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Patriotism | CONSERVATISM | 1.31× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Creativity | OPEN | 0.87× | |
| DIY Mentality | THRILL | 0.88× |
Radio WAF has an estimated audience of 507,062 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
53.2% of Radio WAF fans are female, 46.8% are male, with an average age of 41.8 years.
Radio WAF fans show strongest brand affinity for Warendorf (43.7×), Nature (2.41×), and Family (2.08×) over the country average.
Radio WAF fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Niedersachsen (reach ~30K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Radio WAF itself, the audience over-indexes on Nature (2.41×), Family (2.08×), Germany (1.57×), and Tagesschau (1.91×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Radio WAF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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