Radio WAF Audience in Germany
Radio WAF has an estimated audience of 478,131 people in Germany. 53.1% are female, 46.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Progressive rock, Stradivarius, KLIX (AM), Home Delivery, Figure painting (hobby).
The average Radio WAF fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Progressive rock, Stradivarius, KLIX (AM), with strongest over-indexing on Progressive rock (2.26× the country average). Demographically, the Radio WAF audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Sports Activity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio WAF fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.4 |
| Estimated audience size | 478,131 |
Audience persona
The typical Radio WAF fan in Germany is balanced, around 40.4 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 358,599 | 13.6× |
| Niedersachsen | 26,305 | 0.57× |
| Hessen | 7,669 | 0.21× |
| Bayern | 6,413 | 0.08× |
| Schleswig-Holstein | 4,954 | 0.29× |
| Baden-Württemberg | 4,501 | 0.07× |
| Rheinland-Pfalz | 4,448 | 0.19× |
| Berlin | 3,206 | 0.15× |
| Hamburg | 3,152 | 0.29× |
| Sachsen | 1,744 | 0.07× |
| Mecklenburg-Vorpommern | 1,614 | 0.18× |
| Sachsen-Anhalt | 638 | 0.05× |
| Thüringen | 637 | 0.05× |
| Brandenburg | 629 | 0.04× |
| Saarland | 436 | 0.07× |
| Bremen | 359 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.26× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 1.76× | Music & Radio |
| Home Delivery | 1.66× | Food & Beverages |
| Figure painting (hobby) | 2.03× | Arts & Culture |
| Volvo V60 | 2.07× | Cars & Mobility |
| Esra Erol | 2.41× | Movies & TV |
| Theocracy | 4.16× | Music & Radio |
| Emperor Entertainment Group | 1.52× | Business & Career |
| Keeper (password manager) | 1.61× | Technology & Electronics |
| Glashütte | 1.5× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.07× | Travel & Leisure |
| Huck (magazine) | 3.18× | Internet & Social Media |
| Information sensitivity | 1.71× | Technology & Electronics |
| Headhunters (film) | 1.53× | Movies & TV |
| Competitive dance | 1.78× | Sports |
| Hakone, Kanagawa | 2.05× | Travel & Leisure |
| The Equalizer | 1.59× | Movies & TV |
| Phil Campbell (musician) | 1.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.29 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Pet Ownership | JOY | 1.23 |
| Indulgence | JOY | 1.21 |
| Community Orientation | OPEN | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| Netherlands | 0.2% |
| Spain | 0.1% |
See Radio WAF audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio WAF have in Germany?
Radio WAF has an estimated audience of 478,131 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Radio WAF fans?
53.1% of Radio WAF fans are female, 46.9% are male, with an average age of 40.4 years.
Which brands do Radio WAF fans like most?
Radio WAF fans show strongest brand affinity for Progressive rock (2.26×), Stradivarius (1.97×), and KLIX (AM) (1.76×) over the country average.
Where do Radio WAF fans live in Germany?
Radio WAF fans in Germany are most concentrated in Nordrhein-Westfalen (reach 358,599), Niedersachsen (reach 26,305), and Hessen (reach 7,669). These three regions account for the largest share of the active audience.
What other brands do Radio WAF fans also like?
Beyond Radio WAF itself, the audience over-indexes on Stradivarius (1.97×), KLIX (AM) (1.76×), Home Delivery (1.66×), and Figure painting (hobby) (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio WAF. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.