Reichelt Elektronik Audience in Germany
Reichelt Elektronik has an estimated audience of 465,143 people in Germany. 52.3% are female, 47.7% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Goop, Inductive charging, Goosebumps (film), Goof, Gil Ofarim.
The average Reichelt Elektronik fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Goop, Inductive charging, Goosebumps (film), with strongest over-indexing on Goop (27.06× the country average). Demographically, the Reichelt Elektronik audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware
Demographics of Reichelt Elektronik fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.3 |
| Estimated audience size | 465,143 |
Audience persona
The typical Reichelt Elektronik fan in Germany is balanced, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,284 | 0.9× |
| Niedersachsen | 77,331 | 1.71× |
| Bayern | 75,212 | 1.01× |
| Baden-Württemberg | 71,254 | 1.12× |
| Hessen | 30,412 | 0.86× |
| Sachsen | 26,338 | 1.15× |
| Rheinland-Pfalz | 21,621 | 0.93× |
| Schleswig-Holstein | 16,871 | 1.01× |
| Berlin | 15,169 | 0.73× |
| Brandenburg | 13,281 | 0.92× |
| Thüringen | 12,996 | 1.1× |
| Sachsen-Anhalt | 10,554 | 0.88× |
| Hamburg | 8,322 | 0.79× |
| Mecklenburg-Vorpommern | 6,750 | 0.76× |
| Bremen | 5,092 | 1.28× |
| Saarland | 4,903 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 27.06× | Internet & Social Media |
| Inductive charging | 26.03× | Home & Garden |
| Goosebumps (film) | 25.54× | Movies & TV |
| Goof | 23.23× | Movies & TV |
| Gil Ofarim | 1.71× | Music & Radio |
| Gordita | 25.5× | Food & Beverages |
| Progressive rock | 1.73× | Music & Radio |
| Tracey Emin | 10.58× | Arts & Culture |
| Stradivarius | 1.61× | Shopping |
| Israel | 1.8× | Travel & Leisure |
| Song Il-gook | 26.35× | Movies & TV |
| Snow White (Fables) | 1.69× | Literature |
| Corfu (regional unit) | 2.19× | Travel & Leisure |
| Icon (magazine) | 1.72× | Arts & Culture |
| Home Delivery | 1.87× | Food & Beverages |
| Haitian Vodou | 2.06× | Politics & Society |
| Google Analytics | 1.66× | Internet & Social Media |
| Corona (band) | 1.54× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.02× | Music & Radio |
| Loincloth | 1.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.26 |
| Career Orientation | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.18 |
| Sustainability | BALANCE | 1.14 |
| Sports Activity | POWER | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.9% |
| Austria | 5.3% |
| Switzerland | 3.2% |
See Reichelt Elektronik audiences in other countries
More Computer / hardware audiences in Germany
Frequently asked questions
How many fans does Reichelt Elektronik have in Germany?
Reichelt Elektronik has an estimated audience of 465,143 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Reichelt Elektronik fans?
52.3% of Reichelt Elektronik fans are female, 47.7% are male, with an average age of 39.3 years.
Which brands do Reichelt Elektronik fans like most?
Reichelt Elektronik fans show strongest brand affinity for Goop (27.06×), Inductive charging (26.03×), and Goosebumps (film) (25.54×) over the country average.
Where do Reichelt Elektronik fans live in Germany?
Reichelt Elektronik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,284), Niedersachsen (reach 77,331), and Bayern (reach 75,212). These three regions account for the largest share of the active audience.
What other brands do Reichelt Elektronik fans also like?
Beyond Reichelt Elektronik itself, the audience over-indexes on Inductive charging (26.03×), Goosebumps (film) (25.54×), Goof (23.23×), and Gil Ofarim (1.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reichelt Elektronik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.