Rascasse Audience Intelligence

Reichelt Elektronik Target Market in Germany

A data profile of the people who buy, follow and care about Reichelt Elektronik in Germany — modelled from more than twelve digital signal sources. Reichelt Elektronik has an estimated audience of 484,375 people in Germany.

#15among Computer / hardware in Germany#1565among Brand in Germany#518in Technology & Electronics

The average Reichelt Elektronik fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Nature, Google Drive, Computer hardware, with strongest over-indexing on Nature (1.7× the country average).

Demographically, the Reichelt Elektronik audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reichelt Elektronik fan in Germany is more male, around 39.2 years old, with strong Need for Security tendencies and a notable affinity for Nature.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reichelt Elektronik profile in Germany.

Audience size
484K
in Germany
Gender
44.2%♀
55.8% male
Age
39.2
average years
Country rank
#12060
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Reichelt Elektronik

44.2% are female, 55.8% are male, average age 39.2.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Reichelt Elektronik audience in Germany
MetricValue
Female44.2%
Male55.8%
Average age39.2
Estimated audience size484,375
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Reichelt Elektronik audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

81.9%

of the worldwide Reichelt Elektronik audience comes from Germany.

Worldwide audience distribution share by country for Reichelt Elektronik
CountryShare
Germany81.9%
Austria5.1%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reichelt Elektronik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reichelt Elektronik customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.61×
02Bremen~5K1.27×
03Sachsen~30K1.22×
04Thüringen~10K1.12×
05Baden-Württemberg~70K1.11×
06Bayern~70K1.01×
07Schleswig-Holstein~20K0.99×
08Rheinland-Pfalz~20K0.93×
09Brandenburg~10K0.93×
10Sachsen-Anhalt~10K0.92×
11Saarland~5K0.92×
12Nordrhein-Westfalen~90K0.89×
13Hessen~30K0.86×
14Hamburg~8K0.78×
15Mecklenburg-Vorpommern~7K0.77×
16Berlin~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Reichelt Elektronik, Germany
0.70×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reichelt Elektronik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reichelt Elektronik audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics3.24×
02Google DriveTechnology & Electronics2.80×
03Computer hardwareTechnology & Electronics2.44×
04Instant GamingGames2.37×
05SteamGames2.17×
06Desktop computersTechnology & Electronics2.16×
07toom BaumarktShopping2.11×
08MSNNews1.97×
09CarpentryHome & Garden1.90×
10LodgingTravel & Leisure1.88×
11BiologyHealth1.79×
12VacationsTravel & Leisure1.71×
13NatureHome & Garden1.70×
14Tour de FranceSports1.66×
15RefrigeratorHome & Garden1.65×
16Siberian HuskyPets & Animals1.56×
17French BulldogPets & Animals1.55×
18NetherlandsTravel & Leisure1.55×
19DrawingHome & Garden1.51×
20StuttgartTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reichelt Elektronik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reichelt Elektronik audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.38×
PatriotismCONSERVATISM1.34×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reichelt Elektronik audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
CreativityOPEN0.88×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Reichelt Elektronik's target market in Germany?

Reichelt Elektronik's target market in Germany covers an estimated 484,375 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Reichelt Elektronik customers?

44.2% of the Reichelt Elektronik audience are female, 55.8% are male, with an average age of 39.2 years.

03

Which brands do Reichelt Elektronik fans like most?

Reichelt Elektronik fans show strongest brand affinity for Nature (1.7×), Google Drive (2.8×), and Computer hardware (2.44×) over the country average.

04

Where do Reichelt Elektronik fans live in Germany?

Reichelt Elektronik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Niedersachsen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Reichelt Elektronik fans also like?

Beyond Reichelt Elektronik itself, the audience over-indexes on Google Drive (2.8×), Computer hardware (2.44×), Office 365 (3.24×), and Vacations (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in Germany

See Reichelt Elektronik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reichelt Elektronik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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