Rhein-Galerie Audience in Germany
Rhein-Galerie has an estimated audience of 463,156 people in Germany. 72.4% are female, 27.6% are male, average age 37.6. Top regions: Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities: Deichmann, Ariana Grande, Tagesschau, H&M, Family.
The average Rhein-Galerie fan in Germany is 37.6 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Hessen. Top brand affinities include Deichmann, Ariana Grande, Tagesschau, with strongest over-indexing on Deichmann (3.4× the country average). Demographically, the Rhein-Galerie audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Rhein-Galerie fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 37.6 |
| Estimated audience size | 463,156 |
Audience persona
The typical Rhein-Galerie fan in Germany is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 284,251 | 12.3× |
| Baden-Württemberg | 138,380 | 2.2× |
| Hessen | 17,456 | 0.5× |
| Nordrhein-Westfalen | 10,047 | 0.1× |
| Bayern | 5,998 | 0.08× |
| Niedersachsen | 1,961 | 0.04× |
| Berlin | 1,951 | 0.09× |
| Saarland | 1,357 | 0.24× |
| Hamburg | 1,185 | 0.11× |
| Sachsen | 973 | 0.04× |
| Schleswig-Holstein | 578 | 0.03× |
| Sachsen-Anhalt | 524 | 0.04× |
| Thüringen | 477 | 0.04× |
| Brandenburg | 430 | 0.03× |
| Bremen | 380 | 0.1× |
| Mecklenburg-Vorpommern | 372 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 3.4× | Shopping |
| Ariana Grande | 5.25× | Music & Radio |
| Tagesschau | 1.67× | Movies & TV |
| H&M | 1.87× | Shopping |
| Family | 1.64× | Kids & Family |
| Rossmann | 1.96× | Shopping |
| TK Maxx | 2.01× | Shopping |
| RTL Television | 2.49× | Movies & TV |
| IKEA | 1.6× | Home & Garden |
| Spiegel Online | 1.58× | News |
| Vacations | 1.96× | Travel & Leisure |
| Hairstyle | 2.08× | Beauty & Wellness |
| C&A | 2.02× | Shopping |
| Primark | 1.93× | Shopping |
| Self care | 2.27× | Health |
| Ernsting's family | 2.45× | Shopping |
| German language | 1.76× | Politics & Society |
| Bedroom furniture | 2.74× | Home & Garden |
| Breuninger | 1.81× | Fashion & Accessoires |
| Stuttgart | 1.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.36 |
| Creativity | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.9% |
| China | 0.5% |
| Switzerland | 0.2% |
See Rhein-Galerie audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Rhein-Galerie have in Germany?
Rhein-Galerie has an estimated audience of 463,156 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.
What is the gender split and age of Rhein-Galerie fans?
72.4% of Rhein-Galerie fans are female, 27.6% are male, with an average age of 37.6 years.
Which brands do Rhein-Galerie fans like most?
Rhein-Galerie fans show strongest brand affinity for Deichmann (3.4×), Ariana Grande (5.25×), and Tagesschau (1.67×) over the country average.
Where do Rhein-Galerie fans live in Germany?
Rhein-Galerie fans in Germany are most concentrated in Rheinland-Pfalz (reach 284,251), Baden-Württemberg (reach 138,380), and Hessen (reach 17,456). These three regions account for the largest share of the active audience.
What other brands do Rhein-Galerie fans also like?
Beyond Rhein-Galerie itself, the audience over-indexes on Ariana Grande (5.25×), Tagesschau (1.67×), H&M (1.87×), and Family (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhein-Galerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.