Rascasse Audience Intelligence

Rhein-Galerie Audience in Germany

A data profile of the people who buy, follow and care about Rhein-Galerie in Germany — modelled from more than twelve digital signal sources. Rhein-Galerie has an estimated audience of 503,846 people in Germany.

#56among Shopping mall in Germany#984among POI in Germany#313in Shopping

The average Rhein-Galerie fan in Germany is 38.3 years old, more female, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Baden-Württemberg, Niedersachsen.

Top brand affinities include Deichmann, Family, TK Maxx, with strongest over-indexing on Deichmann (3.84× the country average).

Demographically, the Rhein-Galerie audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhein-Galerie fan in Germany is more female, around 38.3 years old, with strong Indulgence tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhein-Galerie profile in Germany.

Audience size
504K
in Germany
Gender
67.5%♀
32.5% male
Age
38.3
average years
Country rank
#11669
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhein-Galerie fans

67.5% are female, 32.5% are male, average age 38.3.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Rhein-Galerie audience in Germany
MetricValue
Female67.5%
Male32.5%
Average age38.3
Estimated audience size503,846
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Rhein-Galerie audience in Germany
Age bracketShare%
16-1919%
20-2922%
30-3922%
40-4922%
50+15%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Rhein-Galerie audience comes from Germany.

Worldwide audience distribution share by country for Rhein-Galerie
CountryShare
Germany98.0%
China0.5%
Switzerland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhein-Galerie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhein-Galerie fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K12.80×
02Baden-Württemberg~100K2.08×
03Bremen~3K0.77×
04Mecklenburg-Vorpommern~7K0.75×
05Sachsen-Anhalt~9K0.73×
06Brandenburg~10K0.72×
07Schleswig-Holstein~10K0.66×
08Thüringen~8K0.64×
09Saarland~3K0.53×
10Sachsen~10K0.49×
11Hamburg~5K0.46×
12Hessen~20K0.45×
13Niedersachsen~20K0.36×
14Berlin~7K0.34×
15Bayern~20K0.20×
16Nordrhein-Westfalen~20K0.16×
Fig. 06

Affinity by region

Affinity by region — Rhein-Galerie, Germany
0.16×1.00×12.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhein-Galerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhein-Galerie audience
#·InterestCategoryAffinity×
01DeichmannShopping3.84×
02Bedroom furnitureHome & Garden3.00×
03TK MaxxShopping2.41×
04MangoShopping2.30×
05Ernsting's familyShopping2.28×
06VacationsTravel & Leisure2.27×
07C&AShopping2.16×
08CrochetHome & Garden2.14×
09NatureHome & Garden2.12×
10EmailTechnology & Electronics1.97×
11FamilyKids & Family1.96×
12PrimarkShopping1.85×
13Baby foodKids & Family1.79×
14RossmannShopping1.77×
15BreuningerFashion & Accessoires1.69×
16KitchenHome & Garden1.67×
17IKEAHome & Garden1.64×
18H&MShopping1.64×
19Black Friday (shopping)Shopping1.61×
20Shopping mallsShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhein-Galerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhein-Galerie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Price SensitivityPREMIUM1.40×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhein-Galerie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Need for SecurityCONSERVATISM0.93×
Risk AppetiteTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhein-Galerie have in Germany?

Rhein-Galerie has an estimated audience of 503,846 people in Germany, concentrated in Rheinland-Pfalz and Baden-Württemberg.

02

What is the gender split and age of Rhein-Galerie fans?

67.5% of Rhein-Galerie fans are female, 32.5% are male, with an average age of 38.3 years.

03

Which brands do Rhein-Galerie fans like most?

Rhein-Galerie fans show strongest brand affinity for Deichmann (3.84×), Family (1.96×), and TK Maxx (2.41×) over the country average.

04

Where do Rhein-Galerie fans live in Germany?

Rhein-Galerie fans in Germany are most concentrated in Rheinland-Pfalz (reach ~300K), Baden-Württemberg (reach ~100K), and Niedersachsen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Rhein-Galerie fans also like?

Beyond Rhein-Galerie itself, the audience over-indexes on Family (1.96×), TK Maxx (2.41×), Nature (2.12×), and Vacations (2.27×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhein-Galerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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