Rhineland-Palatinate Audience in Germany
Rhineland-Palatinate has an estimated audience of 3,273,409 people in Germany. 52.9% are female, 47.1% are male, average age 41.2. Top regions: Rheinland-Pfalz, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Fressnapf, Tour de France, Sports betting, Thomas Gottschalk, Meghan Markle.
The average Rhineland-Palatinate fan in Germany is 41.2 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Fressnapf, Tour de France, Sports betting, with strongest over-indexing on Fressnapf (2.29× the country average). Demographically, the Rhineland-Palatinate audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Rhineland-Palatinate fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 41.2 |
| Estimated audience size | 3,273,409 |
Audience persona
The typical Rhineland-Palatinate fan in Germany is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Fressnapf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 887,749 | 5.41× |
| Nordrhein-Westfalen | 595,245 | 0.83× |
| Baden-Württemberg | 388,378 | 0.87× |
| Bayern | 345,262 | 0.66× |
| Hessen | 274,019 | 1.1× |
| Niedersachsen | 217,516 | 0.68× |
| Berlin | 98,582 | 0.67× |
| Sachsen | 93,466 | 0.58× |
| Brandenburg | 57,369 | 0.56× |
| Saarland | 57,106 | 1.42× |
| Thüringen | 48,919 | 0.59× |
| Hamburg | 48,077 | 0.65× |
| Sachsen-Anhalt | 46,393 | 0.55× |
| Schleswig-Holstein | 42,007 | 0.36× |
| Mecklenburg-Vorpommern | 32,728 | 0.52× |
| Bremen | 16,768 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fressnapf | 2.29× | Shopping |
| Tour de France | 3.54× | Sports |
| Sports betting | 3.81× | Games |
| Thomas Gottschalk | 1.96× | Movies & TV |
| Meghan Markle | 3.57× | Fashion & Accessoires |
| FIS Alpine Ski World Cup | 3.85× | Sports |
| 3. Liga | 2.1× | Sports |
| Comedy club | 4.16× | Movies & TV |
| S.S.C. Napoli | 3.76× | Sports |
| Alpine skiing | 1.51× | Sports |
| Iron Maiden | 3.56× | Music & Radio |
| Markus Lanz | 1.53× | Movies & TV |
| Sido | 3.15× | Music & Radio |
| Arnold Schwarzenegger | 2.55× | Movies & TV |
| Climate change | 3.14× | Home & Garden |
| BUNTE.de | 1.57× | Internet & Social Media |
| Reinhard Mey | 1.97× | Music & Radio |
| In aller Freundschaft | 1.52× | Movies & TV |
| Minecraft | 2.09× | Games |
| Fast casual restaurants | 1.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.14 |
| Pet Ownership | JOY | 1.05 |
| Sustainability | BALANCE | 1.04 |
| Community Orientation | OPEN | 1.03 |
| Extroversion | THRILL | 0.94 |
| Indulgence | JOY | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.3% |
| India | 3.9% |
| Austria | 2.8% |
See Rhineland-Palatinate audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Rhineland-Palatinate have in Germany?
Rhineland-Palatinate has an estimated audience of 3,273,409 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of Rhineland-Palatinate fans?
52.9% of Rhineland-Palatinate fans are female, 47.1% are male, with an average age of 41.2 years.
Which brands do Rhineland-Palatinate fans like most?
Rhineland-Palatinate fans show strongest brand affinity for Fressnapf (2.29×), Tour de France (3.54×), and Sports betting (3.81×) over the country average.
Where do Rhineland-Palatinate fans live in Germany?
Rhineland-Palatinate fans in Germany are most concentrated in Rheinland-Pfalz (reach 887,749), Nordrhein-Westfalen (reach 595,245), and Baden-Württemberg (reach 388,378). These three regions account for the largest share of the active audience.
What other brands do Rhineland-Palatinate fans also like?
Beyond Rhineland-Palatinate itself, the audience over-indexes on Tour de France (3.54×), Sports betting (3.81×), Thomas Gottschalk (1.96×), and Meghan Markle (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhineland-Palatinate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.