Rascasse Audience Intelligence

Rhineland-Palatinate Audience in Germany

A data profile of the people who buy, follow and care about Rhineland-Palatinate in Germany — modelled from more than twelve digital signal sources. Rhineland-Palatinate has an estimated audience of 3,273,409 people in Germany.

#106among POI in Germany#152in Travel & Leisure

The average Rhineland-Palatinate fan in Germany is 41.2 years old, balanced, and lives primarily in Rheinland-Pfalz.

The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include ZDF, Tour de France, Postbank, with strongest over-indexing on ZDF (1.66× the country average).

Demographically, the Rhineland-Palatinate audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhineland-Palatinate fan in Germany is balanced, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for ZDF.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhineland-Palatinate profile in Germany.

Audience size
3.3M
in Germany
Gender
52.9%♀
47.1% male
Age
41.2
average years
Country rank
#1902
POI in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhineland-Palatinate fans

52.9% are female, 47.1% are male, average age 41.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Rhineland-Palatinate audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age41.2
Estimated audience size3,273,409
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Rhineland-Palatinate audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4927%
50+21%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Rhineland-Palatinate audience comes from Germany.

Worldwide audience distribution share by country for Rhineland-Palatinate
CountryShare
Germany79.3%
India3.9%
Austria2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhineland-Palatinate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhineland-Palatinate fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~800K5.00×
02Saarland~60K1.40×
03Hessen~300K1.06×
04Baden-Württemberg~400K0.87×
05Nordrhein-Westfalen~600K0.82×
06Niedersachsen~200K0.70×
07Berlin~100K0.69×
08Thüringen~60K0.69×
09Bayern~400K0.68×
10Hamburg~50K0.66×
11Bremen~20K0.66×
12Sachsen~100K0.65×
13Sachsen-Anhalt~50K0.62×
14Brandenburg~60K0.61×
15Mecklenburg-Vorpommern~40K0.61×
16Schleswig-Holstein~70K0.56×
Fig. 06

Affinity by region

Affinity by region — Rhineland-Palatinate, Germany
0.56×1.00×5.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhineland-Palatinate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhineland-Palatinate audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.64×
02ZDF-FernsehgartenMovies & TV2.64×
03Sandra BullockMovies & TV2.50×
04Tour de FranceSports2.49×
05Ryan GoslingMovies & TV2.42×
06Motor oilCars & Mobility2.34×
07NordseeFood & Beverages2.15×
08Boris BeckerSports2.12×
09Junge FreiheitNews2.02×
10Aral AGCars & Mobility1.79×
11FressnapfShopping1.78×
123. LigaSports1.78×
13Public transportCars & Mobility1.68×
14ZDFMovies & TV1.66×
15toom BaumarktShopping1.61×
16Germany national football teamSports1.57×
17PostbankBusiness & Career1.56×
18Breaking newsMovies & TV1.51×
19Solar energyHome & Garden1.51×
20HolidayCheckTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhineland-Palatinate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhineland-Palatinate audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.50×
Convenience OrientationPREMIUM1.45×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhineland-Palatinate audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.63×
Price SensitivityPREMIUM0.63×
Design AffinityPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhineland-Palatinate have in Germany?

Rhineland-Palatinate has an estimated audience of 3,273,409 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.

02

What is the gender split and age of Rhineland-Palatinate fans?

52.9% of Rhineland-Palatinate fans are female, 47.1% are male, with an average age of 41.2 years.

03

Which brands do Rhineland-Palatinate fans like most?

Rhineland-Palatinate fans show strongest brand affinity for ZDF (1.66×), Tour de France (2.49×), and Postbank (1.56×) over the country average.

04

Where do Rhineland-Palatinate fans live in Germany?

Rhineland-Palatinate fans in Germany are most concentrated in Rheinland-Pfalz (reach ~800K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rhineland-Palatinate fans also like?

Beyond Rhineland-Palatinate itself, the audience over-indexes on Tour de France (2.49×), Postbank (1.56×), Breaking news (1.51×), and Aral AG (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Rhineland-Palatinate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhineland-Palatinate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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