Simon Schempp Audience in Germany
Simon Schempp has an estimated audience of 308,049 people in Germany. 46.2% are female, 53.8% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Red Bull Records, Red Bull X-Alps, Biathlon, Lindsey Vonn, Biathlon World Cup.
The average Simon Schempp fan in Germany is 42.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Red Bull Records, Red Bull X-Alps, Biathlon, with strongest over-indexing on Red Bull Records (368.89× the country average). Demographically, the Simon Schempp audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Biathlon
Demographics of Simon Schempp fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.2 |
| Estimated audience size | 308,049 |
Audience persona
The typical Simon Schempp fan in Germany is balanced, around 42.2 years old, with strong Sports Activity tendencies and a notable affinity for Red Bull Records.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,623 | 1.41× |
| Nordrhein-Westfalen | 52,394 | 0.78× |
| Baden-Württemberg | 52,213 | 1.24× |
| Niedersachsen | 26,033 | 0.87× |
| Sachsen | 22,154 | 1.47× |
| Hessen | 19,454 | 0.83× |
| Rheinland-Pfalz | 16,601 | 1.08× |
| Thüringen | 13,423 | 1.71× |
| Brandenburg | 10,194 | 1.07× |
| Sachsen-Anhalt | 9,440 | 1.18× |
| Schleswig-Holstein | 8,545 | 0.77× |
| Berlin | 7,857 | 0.57× |
| Mecklenburg-Vorpommern | 6,102 | 1.04× |
| Hamburg | 3,458 | 0.5× |
| Saarland | 3,131 | 0.83× |
| Bremen | 1,761 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Bull Records | 368.89× | Music & Radio |
| Red Bull X-Alps | 440.63× | Sports |
| Biathlon | 27.51× | Sports |
| Lindsey Vonn | 7.13× | Sports |
| Biathlon World Cup | 32.59× | Sports |
| Felix Neureuther | 9.26× | Sports |
| Borussia Dortmund | 1.92× | Sports |
| Cross-country skiing | 8.75× | Sports |
| FC Bayern Munich | 2.32× | Sports |
| Transfermarkt | 3.34× | Sports |
| Tagesschau | 2.17× | Movies & TV |
| North Korea | 11.68× | Travel & Leisure |
| FIS Alpine Ski World Cup | 7.95× | Sports |
| Ski jumping | 15.78× | Sports |
| Roland Kaiser | 3.65× | Music & Radio |
| Sportschau | 2.73× | Sports |
| Mikaela Shiffrin | 8.8× | Sports |
| LOL Esports | 14.79× | Sports |
| Winter Olympic Games | 6.48× | Sports |
| Alpine skiing | 3.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Patriotism | CONSERVATISM | 1.14 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Tradition | CONSERVATISM | 1.08 |
| Indulgence | JOY | 1.07 |
| LGBTQ+ Identity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.0% |
| France | 2.2% |
| Austria | 1.2% |
See Simon Schempp audiences in other countries
More Biathlon audiences in Germany
- Franziska Preuß (4,574,115)
- Laura Dahlmeier (2,000,443)
- Magdalena Neuner (1,309,336)
- Vanessa Voigt (1,155,114)
- Miriam Neureuther (828,198)
Frequently asked questions
How many fans does Simon Schempp have in Germany?
Simon Schempp has an estimated audience of 308,049 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Simon Schempp fans?
46.2% of Simon Schempp fans are female, 53.8% are male, with an average age of 42.2 years.
Which brands do Simon Schempp fans like most?
Simon Schempp fans show strongest brand affinity for Red Bull Records (368.89×), Red Bull X-Alps (440.63×), and Biathlon (27.51×) over the country average.
Where do Simon Schempp fans live in Germany?
Simon Schempp fans in Germany are most concentrated in Bayern (reach 69,623), Nordrhein-Westfalen (reach 52,394), and Baden-Württemberg (reach 52,213). These three regions account for the largest share of the active audience.
What other brands do Simon Schempp fans also like?
Beyond Simon Schempp itself, the audience over-indexes on Red Bull X-Alps (440.63×), Biathlon (27.51×), Lindsey Vonn (7.13×), and Biathlon World Cup (32.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Simon Schempp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.