Rascasse Audience Intelligence

Simon Schempp Audience in Germany

A data profile of the people who buy, follow and care about Simon Schempp in Germany — modelled from more than twelve digital signal sources. Simon Schempp has an estimated audience of 297,440 people in Germany.

#10among Biathlon in Germany#3712among Person in Germany#1393in Sports

The average Simon Schempp fan in Germany is 42.3 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Red Bull Records, Biathlon World Championships, Biathlon, with strongest over-indexing on Red Bull Records (134.97× the country average).

Demographically, the Simon Schempp audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Simon Schempp fan in Germany is balanced, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Red Bull Records.

Category: Sports · Type: Person · Subtype: Biathlon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simon Schempp profile in Germany.

Audience size
297K
in Germany
Gender
47.8%♀
52.2% male
Age
42.3
average years
Country rank
#17454
Person in Germany
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simon Schempp fans

47.8% are female, 52.2% are male, average age 42.3.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Simon Schempp audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age42.3
Estimated audience size297,440
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Simon Schempp audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4925%
50+26%
Fig. 04

Worldwide distribution

90.7%

of the worldwide Simon Schempp audience comes from Germany.

Worldwide audience distribution share by country for Simon Schempp
CountryShare
Germany90.7%
France2.4%
Austria1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simon Schempp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Simon Schempp fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.78×
02Sachsen~20K1.50×
03Bayern~60K1.32×
04Sachsen-Anhalt~10K1.24×
05Baden-Württemberg~50K1.17×
06Brandenburg~10K1.13×
07Mecklenburg-Vorpommern~6K1.10×
08Rheinland-Pfalz~20K1.07×
09Niedersachsen~30K0.86×
10Saarland~3K0.86×
11Schleswig-Holstein~9K0.82×
12Hessen~20K0.78×
13Bremen~2K0.74×
14Nordrhein-Westfalen~50K0.73×
15Berlin~8K0.58×
16Hamburg~4K0.54×
Fig. 06

Affinity by region

Affinity by region — Simon Schempp, Germany
0.54×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simon Schempp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simon Schempp audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio134.97×
02Biathlon World ChampionshipsSports93.86×
03Red Bull X-AlpsSports90.98×
04FIS Ski Jumping World CupSports43.20×
05Biathlon World CupSports37.21×
06BiathlonSports30.34×
07Four Hills TournamentSports19.78×
08Ski jumpingSports16.93×
09Cross-country skiingSports12.97×
10North KoreaTravel & Leisure10.30×
11Felix NeureutherSports9.09×
12FIS Alpine Ski World CupSports8.50×
13Mikaela ShiffrinSports8.48×
14Lindsey VonnSports6.80×
15Winter Olympic GamesSports6.49×
16Thomas MüllerSports3.81×
17SportschauSports3.10×
18NatureHome & Garden3.08×
19TagesschauMovies & TV2.05×
20FC Bayern MunichSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simon Schempp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simon Schempp audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.40×
TraditionCONSERVATISM1.40×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simon Schempp audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
IndividualismJOY0.76×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simon Schempp have in Germany?

Simon Schempp has an estimated audience of 297,440 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Simon Schempp fans?

47.8% of Simon Schempp fans are female, 52.2% are male, with an average age of 42.3 years.

03

Which brands do Simon Schempp fans like most?

Simon Schempp fans show strongest brand affinity for Red Bull Records (134.97×), Biathlon World Championships (93.86×), and Biathlon (30.34×) over the country average.

04

Where do Simon Schempp fans live in Germany?

Simon Schempp fans in Germany are most concentrated in Bayern (reach ~60K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Simon Schempp fans also like?

Beyond Simon Schempp itself, the audience over-indexes on Biathlon World Championships (93.86×), Biathlon (30.34×), Cross-country skiing (12.97×), and Lindsey Vonn (6.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Biathlon audiences in Germany

See Simon Schempp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Simon Schempp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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