Sofa Company Audience in Germany
Sofa Company has an estimated audience of 282,453 people in Germany. 60.5% are female, 39.5% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Google Docs, Adriana Lima, Nathan Fillion, Bryan Adams, Austrian Airlines.
The average Sofa Company fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Google Docs, Adriana Lima, Nathan Fillion, with strongest over-indexing on Google Docs (9.26× the country average). Demographically, the Sofa Company audience skews more female with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Sofa Company fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.2 |
| Estimated audience size | 282,453 |
Audience persona
The typical Sofa Company fan in Germany is more female, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Google Docs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,563 | 1.14× |
| Bayern | 57,131 | 1.26× |
| Berlin | 41,805 | 3.31× |
| Baden-Württemberg | 30,545 | 0.79× |
| Hessen | 17,282 | 0.8× |
| Niedersachsen | 17,226 | 0.63× |
| Hamburg | 16,807 | 2.63× |
| Sachsen | 12,045 | 0.87× |
| Schleswig-Holstein | 10,036 | 0.99× |
| Rheinland-Pfalz | 8,056 | 0.57× |
| Brandenburg | 6,653 | 0.76× |
| Sachsen-Anhalt | 2,899 | 0.4× |
| Thüringen | 2,856 | 0.4× |
| Bremen | 1,884 | 0.78× |
| Mecklenburg-Vorpommern | 1,700 | 0.32× |
| Saarland | 1,240 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 9.26× | Internet & Social Media |
| Adriana Lima | 12.42× | Fashion & Accessoires |
| Nathan Fillion | 10.81× | Movies & TV |
| Bryan Adams | 10.56× | Music & Radio |
| Austrian Airlines | 10.57× | Travel & Leisure |
| Tagesschau | 1.95× | Movies & TV |
| Tinker Bell (film series) | 11.6× | Movies & TV |
| Hygiene | 2.8× | Beauty & Wellness |
| Vegeta | 10.53× | Games |
| Pur (band) | 10.98× | Music & Radio |
| Family | 1.63× | Kids & Family |
| RTL Television | 2.52× | Movies & TV |
| Dirk Nowitzki | 9.83× | Sports |
| Satire | 3.22× | Literature |
| Hairstyle | 2.31× | Beauty & Wellness |
| Furniture | 1.56× | Home & Garden |
| Mary Kay | 11.29× | Beauty & Wellness |
| Vacations | 2.04× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Stuttgart | 2.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.37 |
| Design Affinity | PREMIUM | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| Creativity | OPEN | 1.11 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.1% |
| Denmark | 17.7% |
| Norway | 12.4% |
See Sofa Company audiences in other countries
More Furniture audiences in Germany
- IKEA (19,312,673)
- JYSK (8,032,732)
- Roller (3,611,654)
- XXXLutz (3,112,802)
- Möbel Höffner (3,052,125)
Frequently asked questions
How many fans does Sofa Company have in Germany?
Sofa Company has an estimated audience of 282,453 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sofa Company fans?
60.5% of Sofa Company fans are female, 39.5% are male, with an average age of 41.2 years.
Which brands do Sofa Company fans like most?
Sofa Company fans show strongest brand affinity for Google Docs (9.26×), Adriana Lima (12.42×), and Nathan Fillion (10.81×) over the country average.
Where do Sofa Company fans live in Germany?
Sofa Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,563), Bayern (reach 57,131), and Berlin (reach 41,805). These three regions account for the largest share of the active audience.
What other brands do Sofa Company fans also like?
Beyond Sofa Company itself, the audience over-indexes on Adriana Lima (12.42×), Nathan Fillion (10.81×), Bryan Adams (10.56×), and Austrian Airlines (10.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sofa Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.