Sorry Audience in Germany
A data profile of the people who buy, follow and care about Sorry in Germany — modelled from more than twelve digital signal sources. Sorry has an estimated audience of 297,951 people in Germany.
The average Sorry fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Refrigerator, Car wash, Seaside resort, with strongest over-indexing on Refrigerator (16.84× the country average).
Demographically, the Sorry audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sorry fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Refrigerator.
At a glance
The key figures that characterise the Sorry profile in Germany.
Search interest · 12-month trend
Demographics of Sorry fans
66.3% are female, 33.7% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 41.1 |
| Estimated audience size | 297,951 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 25% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Sorry audience comes from Germany.
| Country | Share |
|---|---|
| India | 41.3% |
| United States | 17.0% |
| Brazil | 5.8% |
Geography
Where the Sorry audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~9K | 1.23× | |
| 02 | Hessen | ~30K | 1.19× | |
| 03 | Brandenburg | ~10K | 1.11× | |
| 04 | Thüringen | ~8K | 1.08× | |
| 05 | Mecklenburg-Vorpommern | ~6K | 1.08× | |
| 06 | Sachsen | ~20K | 1.06× | |
| 07 | Bremen | ~3K | 1.03× | |
| 08 | Nordrhein-Westfalen | ~60K | 0.96× | |
| 09 | Saarland | ~3K | 0.96× | |
| 10 | Niedersachsen | ~30K | 0.94× | |
| 11 | Rheinland-Pfalz | ~10K | 0.93× | |
| 12 | Baden-Württemberg | ~40K | 0.92× | |
| 13 | Berlin | ~10K | 0.90× | |
| 14 | Schleswig-Holstein | ~9K | 0.89× | |
| 15 | Bayern | ~40K | 0.87× | |
| 16 | Hamburg | ~6K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sorry audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dry cleaning | Home & Garden | 32.46× | ||
| 02 | Pitchfork | Music & Radio | 27.08× | ||
| 03 | Volkswagen ID.3 | Cars & Mobility | 18.58× | ||
| 04 | Digi-Key | Technology & Electronics | 18.55× | ||
| 05 | Refrigerator | Home & Garden | 16.84× | ||
| 06 | Car wash | Cars & Mobility | 15.99× | ||
| 07 | Unibet | Games | 14.61× | ||
| 08 | NME | Music & Radio | 13.65× | ||
| 09 | Blender | Home & Garden | 11.83× | ||
| 10 | Seaside resort | Travel & Leisure | 9.34× | ||
| 11 | DFB-Pokal | Sports | 6.07× | ||
| 12 | Frauen-Bundesliga | Sports | 5.03× | ||
| 13 | Hair Extensions | Beauty & Wellness | 4.77× | ||
| 14 | HVAC | Home & Garden | 4.33× | ||
| 15 | Beşiktaş J.K. | Sports | 3.89× | ||
| 16 | Tipico | Games | 2.85× | ||
| 17 | Coffeehouses | Food & Beverages | 2.14× | ||
| 18 | Tagesschau | Movies & TV | 2.10× | ||
| 19 | Lieferando.de | Food & Beverages | 1.89× | ||
| 20 | Netto Marken-Discount | Shopping | 1.61× |
Personality of the Sorry audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.03× | |
| Need for Security | CONSERVATISM | 1.82× | |
| Risk Appetite | THRILL | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.88× | |
| Social Media Usage | JOY | 0.95× |
Frequently asked questions
How many fans does Sorry have in Germany?
Sorry has an estimated audience of 297,951 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sorry fans?
66.3% of Sorry fans are female, 33.7% are male, with an average age of 41.1 years.
Which brands do Sorry fans like most?
Sorry fans show strongest brand affinity for Refrigerator (16.84×), Car wash (15.99×), and Seaside resort (9.34×) over the country average.
Where do Sorry fans live in Germany?
Sorry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Sorry fans also like?
Beyond Sorry itself, the audience over-indexes on Car wash (15.99×), Seaside resort (9.34×), Dry cleaning (32.46×), and Pitchfork (27.08×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sorry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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