A data profile of the people who buy, follow and care about Sorry in United States — modelled from more than twelve digital signal sources. Sorry has an estimated audience of 1,612,050 people in United States.
The average Sorry fan in United States is 43.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Family car, IKEA, Trader Joe's, with strongest over-indexing on Family car (4.75× the country average).
Demographically, the Sorry audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sorry fan in United States is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Family car.
The key figures that characterise the Sorry profile in United States.
69.4% are female, 30.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 43.6 |
| Estimated audience size | 1,612,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
Where the Sorry audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~10K | 1.57× | |
| 02 | Oklahoma | ~20K | 1.21× | |
| 03 | New Mexico | ~9K | 1.18× | |
| 04 | Arkansas | ~10K | 1.14× | |
| 05 | Texas | ~100K | 1.13× | |
| 06 | Kentucky | ~20K | 1.13× | |
| 07 | Mississippi | ~10K | 1.12× | |
| 08 | Indiana | ~30K | 1.11× | |
| 09 | Georgia | ~50K | 1.08× | |
| 10 | Missouri | ~20K | 1.08× | |
| 11 | California | ~200K | 1.07× | |
| 12 | Florida | ~100K | 1.07× | |
| 13 | Ohio | ~50K | 1.07× | |
| 14 | Alabama | ~20K | 1.05× | |
| 15 | Nevada | ~10K | 1.05× | |
| 16 | West Virginia | ~7K | 1.05× | |
| 17 | Hawaii | ~6K | 1.05× | |
| 18 | Michigan | ~40K | 1.04× | |
| 19 | Louisiana | ~20K | 1.04× | |
| 20 | Virginia | ~40K | 1.03× | |
| 21 | Arizona | ~30K | 1.03× | |
| 22 | North Carolina | ~40K | 1.02× | |
| 23 | New Jersey | ~40K | 1.02× | |
| 24 | Pennsylvania | ~50K | 1.01× | |
| 25 | Kansas | ~10K | 1.01× | |
| 26 | South Carolina | ~20K | 1.00× | |
| 27 | New York | ~80K | 0.99× | |
| 28 | Illinois | ~50K | 0.99× | |
| 29 | Tennessee | ~30K | 0.99× | |
| 30 | Maryland | ~20K | 0.99× | |
| 31 | Iowa | ~10K | 0.98× | |
| 32 | Washington | ~30K | 0.97× | |
| 33 | Oregon | ~20K | 0.97× | |
| 34 | Nebraska | ~7K | 0.97× | |
| 35 | South Dakota | ~3K | 0.96× | |
| 36 | Utah | ~10K | 0.95× | |
| 37 | Alaska | ~3K | 0.95× | |
| 38 | Massachusetts | ~30K | 0.94× | |
| 39 | Minnesota | ~20K | 0.93× | |
| 40 | Delaware | ~4K | 0.93× | |
| 41 | North Dakota | ~3K | 0.92× | |
| 42 | Wisconsin | ~20K | 0.91× | |
| 43 | Connecticut | ~10K | 0.91× | |
| 44 | Montana | ~4K | 0.90× | |
| 45 | Maine | ~5K | 0.89× | |
| 46 | Colorado | ~20K | 0.87× | |
| 47 | Rhode Island | ~4K | 0.87× | |
| 48 | Vermont | ~2K | 0.83× | |
| 49 | New Hampshire | ~5K | 0.81× | |
| 50 | Washington, District of Columbia | ~3K | 0.78× |
The strongest cross-interests of the Sorry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AEG | Home & Garden | 24.39× | ||
| 02 | LG TV | Technology & Electronics | 16.32× | ||
| 03 | Home warranty | Business & Career | 10.69× | ||
| 04 | Electrolux | Home & Garden | 6.33× | ||
| 05 | Family car | Cars & Mobility | 4.75× | ||
| 06 | Office Depot | Shopping | 2.77× | ||
| 07 | JetBlue | Travel & Leisure | 2.30× | ||
| 08 | IKEA | Home & Garden | 1.92× | ||
| 09 | YouTube Music | Internet & Social Media | 1.89× | ||
| 10 | Kitchenware | Home & Garden | 1.88× | ||
| 11 | Innovation | Business & Career | 1.87× | ||
| 12 | Real property | Home & Garden | 1.84× | ||
| 13 | Menards | Home & Garden | 1.74× | ||
| 14 | Nordstrom rack | Fashion & Accessoires | 1.70× | ||
| 15 | Trader Joe's | Shopping | 1.69× | ||
| 16 | Discount stores | Shopping | 1.65× | ||
| 17 | Planet Fitness | Sports | 1.63× | ||
| 18 | Google Drive | Technology & Electronics | 1.59× | ||
| 19 | Walgreens | Shopping | 1.58× | ||
| 20 | Best Buy | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.20× | |
| Family Orientation | CONSERVATISM | 1.95× | |
| Career Orientation | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Social Media Usage | JOY | 0.89× | |
| Risk Appetite | THRILL | 0.91× |
Sorry has an estimated audience of 1,612,050 people in United States, concentrated in California and Texas.
69.4% of Sorry fans are female, 30.6% are male, with an average age of 43.6 years.
Sorry fans show strongest brand affinity for Family car (4.75×), IKEA (1.92×), and Trader Joe's (1.69×) over the country average.
Sorry fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sorry itself, the audience over-indexes on IKEA (1.92×), Trader Joe's (1.69×), Planet Fitness (1.63×), and Home warranty (10.69×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sorry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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