Spoiler (automotive) Audience in Germany
Spoiler (automotive) has an estimated audience of 249,511 people in Germany. 27.3% are female, 72.7% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DeWalt, Dakota Fanning, Ornamental plant, Mila Kunis, Kelly Osbourne.
The average Spoiler (automotive) fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DeWalt, Dakota Fanning, Ornamental plant, with strongest over-indexing on DeWalt (14.48× the country average). Demographically, the Spoiler (automotive) audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Spoiler (automotive) fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 37.2 |
| Estimated audience size | 249,511 |
Audience persona
The typical Spoiler (automotive) fan in Germany is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for DeWalt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,663 | 1.09× |
| Bayern | 43,066 | 1.07× |
| Baden-Württemberg | 36,841 | 1.08× |
| Niedersachsen | 23,667 | 0.98× |
| Hessen | 22,203 | 1.17× |
| Berlin | 16,182 | 1.45× |
| Rheinland-Pfalz | 12,298 | 0.98× |
| Sachsen | 11,731 | 0.96× |
| Schleswig-Holstein | 8,050 | 0.9× |
| Brandenburg | 7,087 | 0.92× |
| Hamburg | 6,612 | 1.17× |
| Thüringen | 5,398 | 0.85× |
| Sachsen-Anhalt | 4,999 | 0.77× |
| Mecklenburg-Vorpommern | 3,600 | 0.76× |
| Saarland | 2,833 | 0.92× |
| Bremen | 1,973 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DeWalt | 14.48× | Home & Garden |
| Dakota Fanning | 15.26× | Movies & TV |
| Ornamental plant | 4.97× | Home & Garden |
| Mila Kunis | 11.52× | Movies & TV |
| Kelly Osbourne | 9.32× | Music & Radio |
| Adriana Lima | 11.36× | Fashion & Accessoires |
| Rosie Huntington-Whiteley | 15.26× | Fashion & Accessoires |
| Olga Kurylenko | 12.73× | Fashion & Accessoires |
| Rose Leslie | 15.21× | Movies & TV |
| AutoScout24 | 2.7× | Cars & Mobility |
| Controlled-access highway | 8.94× | Travel & Leisure |
| Natalie Dormer | 14.59× | Movies & TV |
| Victoria Justice | 14.88× | Movies & TV |
| Used car | 2.92× | Cars & Mobility |
| Scooters | 3.82× | Cars & Mobility |
| Minivans | 5.16× | Cars & Mobility |
| Kate Upton | 15.26× | Fashion & Accessoires |
| Blake Lively | 6.09× | Movies & TV |
| FC Bayern Munich | 1.5× | Sports |
| UEFA Champions League | 1.69× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| Need for Security | CONSERVATISM | 1.32 |
| Quality Awareness | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sustainability | BALANCE | 1.13 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Ukraine | 8.4% |
| United Kingdom | 6.7% |
See Spoiler (automotive) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Spoiler (automotive) have in Germany?
Spoiler (automotive) has an estimated audience of 249,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spoiler (automotive) fans?
27.3% of Spoiler (automotive) fans are female, 72.7% are male, with an average age of 37.2 years.
Which brands do Spoiler (automotive) fans like most?
Spoiler (automotive) fans show strongest brand affinity for DeWalt (14.48×), Dakota Fanning (15.26×), and Ornamental plant (4.97×) over the country average.
Where do Spoiler (automotive) fans live in Germany?
Spoiler (automotive) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,663), Bayern (reach 43,066), and Baden-Württemberg (reach 36,841). These three regions account for the largest share of the active audience.
What other brands do Spoiler (automotive) fans also like?
Beyond Spoiler (automotive) itself, the audience over-indexes on Dakota Fanning (15.26×), Ornamental plant (4.97×), Mila Kunis (11.52×), and Kelly Osbourne (9.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spoiler (automotive). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.