Spoiler (automotive) Audience in United States

Spoiler (automotive) logo

Spoiler (automotive) has an estimated audience of 1,842,601 people in United States. 48.3% are female, 51.7% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Hammock camping, Google Home, Arrietty.

The average Spoiler (automotive) fan in United States is 39.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Hammock camping, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Spoiler (automotive) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Spoiler (automotive) fans

Demographic split for Spoiler (automotive) audience in United States
MetricValue
Female48.3%
Male51.7%
Average age39.3
Estimated audience size1,842,601

Audience persona

The typical Spoiler (automotive) fan in United States is balanced, around 39.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Spoiler (automotive) in United States
RegionReachAffinity
California265,3771.31×
Texas200,0831.26×
Florida149,0411.19×
New York104,8421.02×
Georgia66,6901.17×
Illinois62,3261.02×
North Carolina61,7591.11×
Pennsylvania59,8340.96×
Ohio56,9631×
New Jersey49,0781.05×
Virginia48,8931.09×
Michigan46,1490.96×
Washington41,1791.11×
Arizona40,7391.08×
Tennessee39,6401.07×
Indiana34,5511.03×
Maryland34,1351.08×
Massachusetts33,2700.92×
Missouri31,6231.06×
South Carolina28,8461.04×
Louisiana28,5671.2×
Alabama27,3371.06×
Colorado27,0660.93×
Wisconsin24,3320.88×
Minnesota24,1520.91×
Oklahoma23,6651.16×
Kentucky23,4371.01×
Oregon22,1241.05×
Nevada20,5401.15×
Connecticut18,8581.02×
Utah18,2111.1×
Mississippi16,9441.12×
Arkansas16,4631.08×
Kansas14,7521.02×
Iowa14,6570.97×
New Mexico10,2891.11×
Idaho8,8300.96×
Nebraska8,5720.93×
Hawaii8,4351.06×
West Virginia7,2240.84×
Maine5,9410.9×
New Hampshire5,6020.77×
Washington, District of Columbia5,0280.91×
Rhode Island4,7900.82×
Delaware4,3650.86×
Montana3,6040.71×
South Dakota3,5880.84×
Alaska3,3570.85×
North Dakota3,3460.88×
Vermont2,0780.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spoiler (automotive) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Hammock camping13.45×Travel & Leisure
Google Home11.65×Technology & Electronics
Arrietty20×Movies & TV
Cullinan Diamond20×
Hog Hunting3.84×Sports
The Historian16.48×Literature
Vivian Campbell20×Music & Radio
Hipster8.34×Politics & Society
MK3.57×Music & Radio
Wikia2.6×Internet & Social Media
Eurail16.57×Cars & Mobility
N1 road (South Africa)2.85×Travel & Leisure
Title Nine6.92×Fashion & Accessoires
Diane Sawyer5.78×Movies & TV
Urban horticulture2.21×Home & Garden
Life of Pi5.85×Movies & TV
Parral, Chihuahua9.05×Travel & Leisure
Moroccan riad14.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spoiler (automotive) audience
TraitClusterScore
Luxury OrientationPREMIUM1.56
Quality AwarenessPREMIUM1.28
Early Adopter MentalityPOWER1.19
Family OrientationCONSERVATISM1.17
Need for SecurityCONSERVATISM1.13
Urban LifestyleOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Spoiler (automotive)
CountryShare
United States24.0%
Ukraine8.4%
United Kingdom6.7%

See Spoiler (automotive) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Spoiler (automotive) have in United States?

Spoiler (automotive) has an estimated audience of 1,842,601 people in United States, concentrated in California and Texas.

What is the gender split and age of Spoiler (automotive) fans?

48.3% of Spoiler (automotive) fans are female, 51.7% are male, with an average age of 39.3 years.

Which brands do Spoiler (automotive) fans like most?

Spoiler (automotive) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Hammock camping (13.45×) over the country average.

Where do Spoiler (automotive) fans live in United States?

Spoiler (automotive) fans in United States are most concentrated in California (reach 265,377), Texas (reach 200,083), and Florida (reach 149,041). These three regions account for the largest share of the active audience.

What other brands do Spoiler (automotive) fans also like?

Beyond Spoiler (automotive) itself, the audience over-indexes on Mathcore (18.06×), Hammock camping (13.45×), Google Home (11.65×), and Arrietty (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spoiler (automotive). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.