Tageblatt Audience in Germany
Tageblatt has an estimated audience of 862,888 people in Germany. 55.4% are female, 44.6% are male, average age 41.9. Top regions: Niedersachsen, Hamburg, Schleswig-Holstein. Top brand affinities: Borussia Dortmund, 2. Bundesliga, F.C. Hansa Rostock, FC Bayern Munich, Scooby-Doo.
The average Tageblatt fan in Germany is 41.9 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Hamburg, Schleswig-Holstein. Top brand affinities include Borussia Dortmund, 2. Bundesliga, F.C. Hansa Rostock, with strongest over-indexing on Borussia Dortmund (2.31× the country average). Demographically, the Tageblatt audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Tageblatt fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.9 |
| Estimated audience size | 862,888 |
Audience persona
The typical Tageblatt fan in Germany is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 647,166 | 10.48× |
| Hamburg | 53,415 | 2.74× |
| Schleswig-Holstein | 32,494 | 1.05× |
| Nordrhein-Westfalen | 19,356 | 0.1× |
| Bayern | 14,767 | 0.11× |
| Hessen | 8,426 | 0.13× |
| Baden-Württemberg | 8,007 | 0.07× |
| Rheinland-Pfalz | 6,687 | 0.15× |
| Berlin | 5,971 | 0.15× |
| Mecklenburg-Vorpommern | 5,212 | 0.32× |
| Bremen | 3,103 | 0.42× |
| Sachsen | 2,214 | 0.05× |
| Brandenburg | 1,760 | 0.07× |
| Thüringen | 1,111 | 0.05× |
| Sachsen-Anhalt | 1,064 | 0.05× |
| Saarland | 731 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.31× | Sports |
| 2. Bundesliga | 2.86× | Sports |
| F.C. Hansa Rostock | 4.67× | Sports |
| FC Bayern Munich | 2× | Sports |
| Scooby-Doo | 5.04× | Movies & TV |
| Eintracht Frankfurt | 2.59× | Sports |
| VfB Stuttgart | 2.77× | Sports |
| Western Union | 3.76× | Business & Career |
| Beetlejuice | 4.2× | Movies & TV |
| Satire | 3.84× | Literature |
| RB Leipzig | 2.88× | Sports |
| Transfermarkt | 2.33× | Sports |
| SunExpress | 4.05× | Travel & Leisure |
| Hannover 96 | 3.45× | Sports |
| Obi (store) | 1.57× | Shopping |
| 1. FC Heidenheim | 4.79× | Sports |
| Hertha BSC | 2.85× | Sports |
| Hygiene | 2.25× | Beauty & Wellness |
| Holstein Kiel | 3.89× | Sports |
| German television comedy | 3.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.12 |
| Pet Ownership | JOY | 1.09 |
| Family Orientation | CONSERVATISM | 1.03 |
| DIY Mentality | THRILL | 0.97 |
| Community Orientation | OPEN | 0.96 |
| Sports Activity | POWER | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.5% |
| Luxembourg | 10.4% |
| France | 0.5% |
See Tageblatt audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Tageblatt have in Germany?
Tageblatt has an estimated audience of 862,888 people in Germany, concentrated in Niedersachsen and Hamburg.
What is the gender split and age of Tageblatt fans?
55.4% of Tageblatt fans are female, 44.6% are male, with an average age of 41.9 years.
Which brands do Tageblatt fans like most?
Tageblatt fans show strongest brand affinity for Borussia Dortmund (2.31×), 2. Bundesliga (2.86×), and F.C. Hansa Rostock (4.67×) over the country average.
Where do Tageblatt fans live in Germany?
Tageblatt fans in Germany are most concentrated in Niedersachsen (reach 647,166), Hamburg (reach 53,415), and Schleswig-Holstein (reach 32,494). These three regions account for the largest share of the active audience.
What other brands do Tageblatt fans also like?
Beyond Tageblatt itself, the audience over-indexes on 2. Bundesliga (2.86×), F.C. Hansa Rostock (4.67×), FC Bayern Munich (2×), and Scooby-Doo (5.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tageblatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.