Rascasse Audience Intelligence

Tageblatt Audience in Germany

A data profile of the people who buy, follow and care about Tageblatt in Germany — modelled from more than twelve digital signal sources. Tageblatt has an estimated audience of 859,886 people in Germany.

#42among Newspaper in Germany#261among Website / Newspaper / Magazine in Germany#87in News

The average Tageblatt fan in Germany is 41.9 years old, more female, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Hamburg, Schleswig-Holstein.

Top brand affinities include Borussia Dortmund, VfL Bochum, Borussia Mönchengladbach, with strongest over-indexing on Borussia Dortmund (1.97× the country average).

Demographically, the Tageblatt audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tageblatt fan in Germany is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Borussia Dortmund.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tageblatt profile in Germany.

Audience size
860K
in Germany
Gender
55.4%♀
44.6% male
Age
41.9
average years
Country rank
#7427
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tageblatt

55.4% are female, 44.6% are male, average age 41.9.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Tageblatt audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age41.9
Estimated audience size859,886
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Tageblatt audience in Germany
Age bracketShare%
16-1912%
20-2918%
30-3922%
40-4928%
50+21%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Tageblatt audience comes from Germany.

Worldwide audience distribution share by country for Tageblatt
CountryShare
Germany85.3%
Luxembourg10.4%
France0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tageblatt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tageblatt fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K10.41×
02Hamburg~50K2.65×
03Schleswig-Holstein~30K1.05×
04Bremen~4K0.59×
05Saarland~6K0.55×
06Sachsen-Anhalt~10K0.50×
07Thüringen~10K0.48×
08Mecklenburg-Vorpommern~7K0.44×
09Brandenburg~10K0.38×
10Sachsen~10K0.29×
11Rheinland-Pfalz~10K0.26×
12Berlin~9K0.23×
13Hessen~10K0.19×
14Baden-Württemberg~20K0.16×
15Nordrhein-Westfalen~30K0.15×
16Bayern~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Tageblatt, Germany
0.15×1.00×10.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tageblatt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tageblatt audience
#·InterestCategoryAffinity×
01Eintracht BraunschweigSports5.46×
02Holstein KielSports5.46×
03VfL BochumSports5.12×
04Frauen-BundesligaSports4.68×
05Hannover 96Sports4.11×
06SC FreiburgSports3.86×
07TargobankBusiness & Career3.62×
08RB LeipzigSports3.44×
09Borussia MönchengladbachSports3.22×
10Hertha BSCSports3.19×
11SunExpressTravel & Leisure3.11×
12Hamburger SVSports3.05×
13VfB StuttgartSports2.61×
14TransfermarktSports2.49×
15SV Werder BremenSports2.10×
16Borussia DortmundSports1.97×
17NatureHome & Garden1.96×
18Obi (store)Shopping1.76×
19FamilyKids & Family1.64×
20BildNews1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tageblatt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tageblatt audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
PatriotismCONSERVATISM1.35×
Need for SecurityCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tageblatt audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Price SensitivityPREMIUM0.77×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tageblatt have in Germany?

Tageblatt has an estimated audience of 859,886 people in Germany, concentrated in Niedersachsen and Hamburg.

02

What is the gender split and age of Tageblatt fans?

55.4% of Tageblatt fans are female, 44.6% are male, with an average age of 41.9 years.

03

Which brands do Tageblatt fans like most?

Tageblatt fans show strongest brand affinity for Borussia Dortmund (1.97×), VfL Bochum (5.12×), and Borussia Mönchengladbach (3.22×) over the country average.

04

Where do Tageblatt fans live in Germany?

Tageblatt fans in Germany are most concentrated in Niedersachsen (reach ~600K), Hamburg (reach ~50K), and Schleswig-Holstein (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tageblatt fans also like?

Beyond Tageblatt itself, the audience over-indexes on VfL Bochum (5.12×), Borussia Mönchengladbach (3.22×), Hannover 96 (4.11×), and RB Leipzig (3.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See Tageblatt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tageblatt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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