Rascasse Audience Intelligence

Take-Two Interactive Target Market in Germany

A data profile of the people who buy, follow and care about Take-Two Interactive in Germany — modelled from more than twelve digital signal sources. Take-Two Interactive has an estimated audience of 482,279 people in Germany.

#11among Consulting in Germany#1573among Brand in Germany#899in Business & Career

The average Take-Two Interactive fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tipico, Lindsey Vonn, Nature, with strongest over-indexing on Tipico (3.24× the country average).

Demographically, the Take-Two Interactive audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Take-Two Interactive fan in Germany is more female, around 37.7 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Take-Two Interactive profile in Germany.

Audience size
482K
in Germany
Gender
61.9%♀
38.1% male
Age
37.7
average years
Country rank
#12094
Brand in Germany
Fig. 01

Search interest · 12-month trend

+253%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Take-Two Interactive

61.9% are female, 38.1% are male, average age 37.7.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Take-Two Interactive audience in Germany
MetricValue
Female61.9%
Male38.1%
Average age37.7
Estimated audience size482,279
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Take-Two Interactive audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3922%
40-4924%
50+12%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Take-Two Interactive audience comes from Germany.

Worldwide audience distribution share by country for Take-Two Interactive
CountryShare
Germany28.8%
Italy12.9%
United States12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Take-Two Interactive audience in Germany is strongest.

Fig. 05

Top regions by affinity

Take-Two Interactive customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.26×
02Berlin~20K1.21×
03Nordrhein-Westfalen~100K1.13×
04Sachsen~20K1.08×
05Hessen~40K1.07×
06Niedersachsen~50K1.05×
07Bayern~80K1.04×
08Sachsen-Anhalt~10K0.99×
09Baden-Württemberg~60K0.98×
10Schleswig-Holstein~20K0.97×
11Thüringen~10K0.97×
12Bremen~4K0.97×
13Brandenburg~10K0.93×
14Rheinland-Pfalz~20K0.91×
15Mecklenburg-Vorpommern~8K0.91×
16Saarland~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Take-Two Interactive, Germany
0.88×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Take-Two Interactive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Take-Two Interactive audience
#·InterestCategoryAffinity×
01Sports bettingGames4.23×
02Lindsey VonnSports3.55×
03TipicoGames3.24×
041. FC HeidenheimSports3.07×
05Tour de FranceSports2.78×
06Epic GamesGames2.78×
07Rugby leagueSports2.75×
08VfL BochumSports2.74×
09CarpentryHome & Garden1.97×
10Michael SchumacherSports1.95×
11RB LeipzigSports1.86×
12TwitchGames1.83×
13Musical instrumentMusic & Radio1.82×
14VfB StuttgartSports1.72×
15Borussia MönchengladbachSports1.72×
16French BulldogPets & Animals1.72×
17NatureHome & Garden1.71×
18House musicMusic & Radio1.69×
19Solar energyHome & Garden1.57×
20RyanairTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Take-Two Interactive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Take-Two Interactive audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.37×
Quality AwarenessPREMIUM1.25×
Career OrientationPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Take-Two Interactive audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.80×
Design AffinityPREMIUM0.80×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Take-Two Interactive's target market in Germany?

Take-Two Interactive's target market in Germany covers an estimated 482,279 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Take-Two Interactive customers?

61.9% of the Take-Two Interactive audience are female, 38.1% are male, with an average age of 37.7 years.

03

Which brands do Take-Two Interactive fans like most?

Take-Two Interactive fans show strongest brand affinity for Tipico (3.24×), Lindsey Vonn (3.55×), and Nature (1.71×) over the country average.

04

Where do Take-Two Interactive fans live in Germany?

Take-Two Interactive fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Take-Two Interactive fans also like?

Beyond Take-Two Interactive itself, the audience over-indexes on Lindsey Vonn (3.55×), Nature (1.71×), Tour de France (2.78×), and Sports betting (4.23×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Take-Two Interactive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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