Rascasse Audience Intelligence

Texting Audience in Germany

A data profile of the people who buy, follow and care about Texting in Germany — modelled from more than twelve digital signal sources. Texting has an estimated audience of 329,125 people in Germany.

#96among Video game in Germany#5878among Topic in Germany#645in Technology & Electronics

The average Texting fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reddit, Online newspaper, Tom Cruise, with strongest over-indexing on Reddit (2.73× the country average).

Demographically, the Texting audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Texting fan in Germany is balanced, around 32.4 years old, with strong Individualism tendencies and a notable affinity for Reddit.

Category: Technology & Electronics · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texting profile in Germany.

Audience size
329K
in Germany
Gender
48.3%♀
51.7% male
Age
32.4
average years
Country rank
#16229
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Texting fans

48.3% are female, 51.7% are male, average age 32.4.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Texting audience in Germany
MetricValue
Female48.3%
Male51.7%
Average age32.4
Estimated audience size329,125
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Texting audience in Germany
Age bracketShare%
16-1932%
20-2929%
30-3918%
40-4913%
50+8%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Texting audience comes from Germany.

Worldwide audience distribution share by country for Texting
CountryShare
United States38.6%
Philippines10.9%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Texting fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.40×
02Saarland~5K1.18×
03Rheinland-Pfalz~20K1.10×
04Hessen~30K1.07×
05Mecklenburg-Vorpommern~7K1.05×
06Berlin~20K1.02×
07Sachsen-Anhalt~9K1.01×
08Thüringen~8K0.99×
09Hamburg~7K0.96×
10Brandenburg~10K0.95×
11Schleswig-Holstein~10K0.91×
12Sachsen~10K0.88×
13Baden-Württemberg~40K0.84×
14Niedersachsen~30K0.82×
15Nordrhein-Westfalen~60K0.81×
16Bayern~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Texting, Germany
0.80×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texting audience
#·InterestCategoryAffinity×
01Organic chemistryBusiness & Career5.62×
02Sandra BullockMovies & TV4.50×
03Internet celebrityInternet & Social Media4.33×
04Tom CruiseMovies & TV4.16×
05Non-alcoholic beverageFood & Beverages3.85×
06MalaysiaTravel & Leisure3.64×
07Ryan GoslingMovies & TV3.19×
08Henry CavillMovies & TV2.85×
09RedditInternet & Social Media2.73×
10Public transportCars & Mobility2.61×
11Online newspaperNews2.50×
12Virtual realityTechnology & Electronics2.24×
13WaxingBeauty & Wellness2.19×
14Brad PittMovies & TV2.18×
15Solar energyHome & Garden2.02×
16Subscription business modelShopping1.89×
17ReligionBusiness & Career1.79×
18FlixBusCars & Mobility1.78×
19RyanairTravel & Leisure1.74×
20Alexander ZverevSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texting audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.05×
Convenience OrientationPREMIUM1.98×
SpiritualityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texting audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Price SensitivityPREMIUM0.64×
Luxury OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Texting have in Germany?

Texting has an estimated audience of 329,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Texting fans?

48.3% of Texting fans are female, 51.7% are male, with an average age of 32.4 years.

03

Which brands do Texting fans like most?

Texting fans show strongest brand affinity for Reddit (2.73×), Online newspaper (2.5×), and Tom Cruise (4.16×) over the country average.

04

Where do Texting fans live in Germany?

Texting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Texting fans also like?

Beyond Texting itself, the audience over-indexes on Online newspaper (2.5×), Tom Cruise (4.16×), Sandra Bullock (4.5×), and Internet celebrity (4.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Texting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Texting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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