Texting Audience in Germany
Texting has an estimated audience of 329,125 people in Germany. 48.3% are female, 51.7% are male, average age 32.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryanair, Arnold Schwarzenegger, Sports betting, Reddit, Meghan Markle.
The average Texting fan in Germany is 32.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryanair, Arnold Schwarzenegger, Sports betting, with strongest over-indexing on Ryanair (2.54× the country average). Demographically, the Texting audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as Individualism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Video game
Demographics of Texting fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 32.4 |
| Estimated audience size | 329,125 |
Audience persona
The typical Texting fan in Germany is balanced, around 32.4 years old, with strong Individualism tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,925 | 0.79× |
| Bayern | 39,294 | 0.74× |
| Baden-Württemberg | 37,696 | 0.84× |
| Hessen | 29,411 | 1.17× |
| Niedersachsen | 22,381 | 0.7× |
| Berlin | 17,697 | 1.2× |
| Rheinland-Pfalz | 13,641 | 0.83× |
| Sachsen | 11,041 | 0.68× |
| Schleswig-Holstein | 9,509 | 0.8× |
| Brandenburg | 7,990 | 0.78× |
| Sachsen-Anhalt | 7,626 | 0.89× |
| Thüringen | 7,170 | 0.85× |
| Hamburg | 7,151 | 0.96× |
| Mecklenburg-Vorpommern | 6,999 | 1.11× |
| Saarland | 6,088 | 1.51× |
| Bremen | 5,974 | 2.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 2.54× | Travel & Leisure |
| Arnold Schwarzenegger | 5.63× | Movies & TV |
| Sports betting | 5.84× | Games |
| 2.47× | Internet & Social Media | |
| Meghan Markle | 5.06× | Fashion & Accessoires |
| Fressnapf | 2.67× | Shopping |
| Online newspaper | 2.18× | News |
| X | 1.69× | Internet & Social Media |
| S.S.C. Napoli | 5.42× | Sports |
| 1.51× | Internet & Social Media | |
| Employment agency | 2.66× | Business & Career |
| Sido | 4.68× | Music & Radio |
| Burger King | 1.61× | Food & Beverages |
| Deichmann | 1.57× | Shopping |
| Tour de France | 3.39× | Sports |
| Drama movies | 1.85× | Movies & TV |
| Tom Cruise | 2.98× | Movies & TV |
| Religion | 1.74× | Business & Career |
| Waxing | 2.74× | Beauty & Wellness |
| Solar energy | 1.79× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.92 |
| Convenience Orientation | PREMIUM | 1.83 |
| Spirituality | BALANCE | 1.8 |
| Urban Lifestyle | OPEN | 1.75 |
| Early Adopter Mentality | POWER | 1.6 |
| Pet Ownership | JOY | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| Philippines | 10.9% |
| United Kingdom | 5.0% |
See Texting audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Texting have in Germany?
Texting has an estimated audience of 329,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Texting fans?
48.3% of Texting fans are female, 51.7% are male, with an average age of 32.4 years.
Which brands do Texting fans like most?
Texting fans show strongest brand affinity for Ryanair (2.54×), Arnold Schwarzenegger (5.63×), and Sports betting (5.84×) over the country average.
Where do Texting fans live in Germany?
Texting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,925), Bayern (reach 39,294), and Baden-Württemberg (reach 37,696). These three regions account for the largest share of the active audience.
What other brands do Texting fans also like?
Beyond Texting itself, the audience over-indexes on Arnold Schwarzenegger (5.63×), Sports betting (5.84×), Reddit (2.47×), and Meghan Markle (5.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Texting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.