Texting Audience in United States
Texting has an estimated audience of 9,672,266 people in United States. 66.0% are female, 34.0% are male, average age 32.1. Top brand affinities: Pizza Hut, Subway, Burger King, Dunkin' Donuts, Virtual reality.
Top brand affinities include Pizza Hut, Subway, Burger King, with strongest over-indexing on Pizza Hut (1.59× the country average). Demographically, the Texting audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Category: Technology & Electronics · Type: Topic · Subtype: Video game
Demographics of Texting fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 32.1 |
| Estimated audience size | 9,672,266 |
Audience persona
The typical Texting fan in United States is more female, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Pizza Hut.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pizza Hut | 1.59× | Food & Beverages |
| Subway | 1.56× | Food & Beverages |
| Burger King | 1.5× | Food & Beverages |
| Dunkin' Donuts | 1.63× | Food & Beverages |
| Virtual reality | 1.84× | Technology & Electronics |
| Fanatics | 2.19× | Fashion & Accessoires |
| Microwave oven | 1.58× | Home & Garden |
| Gangsta rap | 1.53× | Music & Radio |
| Nickelodeon | 1.59× | Movies & TV |
| Adam Sandler | 1.65× | Movies & TV |
| Convenience store | 1.71× | Food & Beverages |
| Simulation games | 1.84× | Games |
| New York Knicks | 1.62× | Sports |
| Call of Duty | 1.52× | Games |
| MTV | 1.68× | Movies & TV |
| Miley Cyrus | 1.73× | Music & Radio |
| Jennifer Lawrence | 1.77× | Movies & TV |
| Teyana Taylor | 1.73× | Movies & TV |
| Anne Hathaway | 1.64× | Movies & TV |
| Mark Wahlberg | 1.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.46 |
| Convenience Orientation | PREMIUM | 1.26 |
| Individualism | JOY | 1.24 |
| Indulgence | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.2 |
| LGBTQ+ Identity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| Philippines | 10.9% |
| United Kingdom | 5.0% |
See Texting audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Texting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.