Rascasse Audience Intelligence

The arts Audience in Germany

A data profile of the people who buy, follow and care about The arts in Germany — modelled from more than twelve digital signal sources. The arts has an estimated audience of 481,874 people in Germany.

#4767among Topic in Germany#135in Arts & Culture

The average The arts fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Harry Potter, Batman, with strongest over-indexing on Tagesschau (1.8× the country average).

Demographically, the The arts audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The arts fan in Germany is more female, around 35.8 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The arts profile in Germany.

Audience size
482K
in Germany
Gender
57.8%♀
42.2% male
Age
35.8
average years
Country rank
#12105
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The arts fans

57.8% are female, 42.2% are male, average age 35.8.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for The arts audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age35.8
Estimated audience size481,874
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the The arts audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

2.3%

of the worldwide The arts audience comes from Germany.

Worldwide audience distribution share by country for The arts
CountryShare
United States15.4%
China13.3%
Japan9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

The arts fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.37×
02Bremen~5K1.21×
03Bayern~80K1.08×
04Thüringen~10K1.03×
05Mecklenburg-Vorpommern~10K1.03×
06Sachsen~20K1.02×
07Hamburg~10K1.01×
08Brandenburg~10K1.00×
09Nordrhein-Westfalen~100K0.99×
10Baden-Württemberg~60K0.95×
11Rheinland-Pfalz~20K0.95×
12Niedersachsen~40K0.93×
13Schleswig-Holstein~20K0.91×
14Hessen~30K0.89×
15Saarland~5K0.86×
16Sachsen-Anhalt~10K0.85×
Fig. 06

Affinity by region

Affinity by region — The arts, Germany
0.85×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The arts audience
#·InterestCategoryAffinity×
01Conceptual artArts & Culture4.02×
02Watercolor paintingArts & Culture3.63×
03Digital artArts & Culture3.62×
04Millie Bobby BrownMovies & TV3.45×
05Oil paintingArts & Culture3.43×
06Shih TzuPets & Animals2.92×
07Robert RedfordMovies & TV2.91×
08Chihuahua (dog)Pets & Animals2.83×
09HugendubelShopping2.60×
10Modern artArts & Culture2.52×
11SupermanMovies & TV2.42×
12House musicMusic & Radio2.40×
13Musical instrumentMusic & Radio2.39×
14BatmanMovies & TV2.36×
15Contemporary artArts & Culture2.24×
16LivemusicMusic & Radio2.18×
17TagesschauMovies & TV1.80×
18Harry PotterMovies & TV1.63×
19Do it yourself (DIY)Home & Garden1.57×
20Netto Marken-DiscountShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The arts audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.07×
SpiritualityBALANCE1.45×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The arts audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Need for SecurityCONSERVATISM0.94×
Career OrientationPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The arts have in Germany?

The arts has an estimated audience of 481,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The arts fans?

57.8% of The arts fans are female, 42.2% are male, with an average age of 35.8 years.

03

Which brands do The arts fans like most?

The arts fans show strongest brand affinity for Tagesschau (1.8×), Harry Potter (1.63×), and Batman (2.36×) over the country average.

04

Where do The arts fans live in Germany?

The arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The arts fans also like?

Beyond The arts itself, the audience over-indexes on Harry Potter (1.63×), Batman (2.36×), House music (2.4×), and Hugendubel (2.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See The arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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