The arts Audience in United States

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The arts has an estimated audience of 3,236,786 people in United States. 57.8% are female, 42.2% are male, average age 37.1. Top regions: Texas, California, Florida. Top brand affinities: Goop, Grinch, Governor of Michigan, Vocal harmony, Wok.

The average The arts fan in United States is 37.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Goop, Grinch, Governor of Michigan, with strongest over-indexing on Goop (14.58× the country average). Demographically, the The arts audience skews more female with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of The arts fans

Demographic split for The arts audience in United States
MetricValue
Female57.8%
Male42.2%
Average age37.1
Estimated audience size3,236,786

Audience persona

The typical The arts fan in United States is more female, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for The arts in United States
RegionReachAffinity
Texas406,4751.46×
California379,6611.07×
Florida228,4441.04×
New York186,3281.03×
Arizona126,3301.91×
Louisiana116,6072.79×
New Jersey109,0631.32×
Georgia103,1711.03×
Illinois99,7860.93×
Pennsylvania97,4050.89×
North Carolina96,5140.99×
Virginia88,9931.13×
Ohio86,1610.86×
Massachusetts78,4971.23×
Michigan66,9320.79×
Colorado59,0071.16×
Tennessee56,7070.87×
Maryland56,4711.01×
Washington56,1930.87×
Indiana51,6290.87×
Alabama49,0191.08×
Missouri45,3130.87×
South Carolina45,2610.93×
Minnesota44,0610.95×
Kentucky41,5991.03×
Wisconsin38,9590.8×
Connecticut38,4531.18×
Oregon34,4810.93×
Mississippi31,0241.16×
Oklahoma30,0170.84×
Nevada24,6820.79×
Utah24,6780.85×
Kansas20,4310.8×
Arkansas20,0450.75×
Iowa19,3960.73×
Idaho12,9010.79×
Washington, District of Columbia12,8771.32×
New Hampshire11,9900.94×
West Virginia11,6420.77×
Nebraska10,8020.67×
New Mexico10,2780.63×
Rhode Island9,7260.94×
Hawaii9,2430.66×
Maine8,7940.76×
Montana7,5960.85×
Delaware7,0510.79×
Alaska6,9711.01×
South Dakota5,9980.8×
Vermont5,9221.04×
North Dakota5,8400.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The arts audience
BrandAffinityCategory
Goop14.58×Internet & Social Media
Grinch9.06×Movies & TV
Governor of Michigan16×Politics & Society
Vocal harmony9.39×Music & Radio
Wok12.66×Food & Beverages
Google Home10.81×Technology & Electronics
Hibachi12.94×Food & Beverages
Fairy godmother11.32×Literature
Grace Slick12.77×Music & Radio
headspace13.52×Health
No Escape (1994 film)16.03×Movies & TV
Cherish (group)14.62×Music & Radio
Hipster11.94×Politics & Society
TV Fanatic13×Movies & TV
El Paso County, Colorado15.64×Travel & Leisure
La Jolla9.95×Travel & Leisure
Guitarist (magazine)11.93×Music & Radio
Harlow11.73×Travel & Leisure
Kikar HaShabbat15.92×News
Gift registry12.5×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The arts audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.73
SustainabilityBALANCE1.58
Urban LifestyleOPEN1.53
Early Adopter MentalityPOWER1.38
Design AffinityPREMIUM1.34
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for The arts
CountryShare
United States15.4%
China13.3%
Japan9.9%

See The arts audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does The arts have in United States?

The arts has an estimated audience of 3,236,786 people in United States, concentrated in Texas and California.

What is the gender split and age of The arts fans?

57.8% of The arts fans are female, 42.2% are male, with an average age of 37.1 years.

Which brands do The arts fans like most?

The arts fans show strongest brand affinity for Goop (14.58×), Grinch (9.06×), and Governor of Michigan (16×) over the country average.

Where do The arts fans live in United States?

The arts fans in United States are most concentrated in Texas (reach 406,475), California (reach 379,661), and Florida (reach 228,444). These three regions account for the largest share of the active audience.

What other brands do The arts fans also like?

Beyond The arts itself, the audience over-indexes on Grinch (9.06×), Governor of Michigan (16×), Vocal harmony (9.39×), and Wok (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.