Rascasse Audience Intelligence

The Simpsons Audience in Germany

A data profile of the people who buy, follow and care about The Simpsons in Germany — modelled from more than twelve digital signal sources. The Simpsons has an estimated audience of 728,493 people in Germany.

#35among TV show in Germany#378among Movie / TV Show / Series in Germany#1176in Movies & TV

The average The Simpsons fan in Germany is 29.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Harry Potter, Anime convention, Anime and manga fandom, with strongest over-indexing on Harry Potter (2.93× the country average).

Demographically, the The Simpsons audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Simpsons fan in Germany is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Simpsons profile in Germany.

Audience size
728K
in Germany
Gender
37.5%♀
62.5% male
Age
29.5
average years
Country rank
#8567
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Simpsons viewers

37.5% are female, 62.5% are male, average age 29.5.

Fig. 02

Gender split

37.5%
Female
62.5%
Male
Demographic split for The Simpsons audience in Germany
MetricValue
Female37.5%
Male62.5%
Average age29.5
Estimated audience size728,493
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the The Simpsons audience in Germany
Age bracketShare%
16-1944%
20-2926%
30-3918%
40-499%
50+5%
Fig. 04

Worldwide distribution

2.6%

of the worldwide The Simpsons audience comes from Germany.

Worldwide audience distribution share by country for The Simpsons
CountryShare
United States37.2%
United Kingdom7.7%
Mexico6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Simpsons audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Simpsons fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.16×
02Sachsen-Anhalt~20K1.15×
03Brandenburg~30K1.14×
04Schleswig-Holstein~30K1.12×
05Niedersachsen~80K1.11×
06Sachsen~40K1.06×
07Nordrhein-Westfalen~200K1.04×
08Mecklenburg-Vorpommern~10K1.04×
09Saarland~9K1.01×
10Rheinland-Pfalz~40K0.95×
11Bremen~6K0.95×
12Berlin~30K0.94×
13Hamburg~20K0.91×
14Hessen~50K0.90×
15Bayern~100K0.81×
16Baden-Württemberg~80K0.78×
Fig. 06

Affinity by region

Affinity by region — The Simpsons, Germany
0.78×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Simpsons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Simpsons audience
#·InterestCategoryAffinity×
01Anime & CosplayFashion & Accessoires7.14×
02Anime conventionLiterature6.63×
03Dragon Ball ZMovies & TV5.80×
04Anime and manga fandomLiterature4.78×
05One PieceMovies & TV4.65×
06CrunchyrollGames4.54×
07Action figureKids & Family4.29×
08Pokémon (video game series)Games4.19×
09KPop Demon HuntersMovies & TV3.81×
10Comic bookLiterature3.64×
11PokémonGames3.63×
12The Big Bang TheoryMovies & TV3.50×
13GamingGames3.46×
14TwitchGames3.14×
15Playstation 5Games3.07×
16Harry PotterMovies & TV2.93×
17Stranger ThingsMovies & TV2.80×
18Game of ThronesMovies & TV2.75×
19SupermanMovies & TV2.19×
20TikTokInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Simpsons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Simpsons audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.55×
Social Media UsageJOY1.23×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Simpsons audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.60×
Need for SecurityCONSERVATISM0.60×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Simpsons have in Germany?

The Simpsons has an estimated audience of 728,493 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Simpsons viewers?

37.5% of The Simpsons fans are female, 62.5% are male, with an average age of 29.5 years.

03

Which brands do The Simpsons fans like most?

The Simpsons fans show strongest brand affinity for Harry Potter (2.93×), Anime convention (6.63×), and Anime and manga fandom (4.78×) over the country average.

04

Where do The Simpsons fans live in Germany?

The Simpsons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Simpsons fans also like?

Beyond The Simpsons itself, the audience over-indexes on Anime convention (6.63×), Anime and manga fandom (4.78×), Anime & Cosplay (7.14×), and One Piece (4.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See The Simpsons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Simpsons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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