The Star-Spangled Banner Audience in Germany

The Star-Spangled Banner logo

The Star-Spangled Banner has an estimated audience of 536,395 people in Germany. 33.0% are female, 67.0% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Litter box, Pillow, 3D printing, Natural rubber.

The average The Star-Spangled Banner fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Litter box, Pillow, with strongest over-indexing on Progressive rock (3.56× the country average). Demographically, the The Star-Spangled Banner audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of The Star-Spangled Banner fans

Demographic split for The Star-Spangled Banner audience in Germany
MetricValue
Female33.0%
Male67.0%
Average age39.6
Estimated audience size536,395

Audience persona

The typical The Star-Spangled Banner fan in Germany is more male, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for The Star-Spangled Banner in Germany
RegionReachAffinity
Nordrhein-Westfalen126,6031.08×
Bayern80,7370.94×
Baden-Württemberg65,3950.89×
Niedersachsen48,3210.93×
Hessen43,6481.07×
Rheinland-Pfalz30,4261.13×
Berlin25,2841.05×
Sachsen21,7680.83×
Schleswig-Holstein16,7930.87×
Brandenburg13,1000.79×
Thüringen12,3700.91×
Hamburg12,1941.01×
Sachsen-Anhalt10,6010.76×
Mecklenburg-Vorpommern8,7020.85×
Saarland8,6501.31×
Bremen7,2761.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Star-Spangled Banner audience
BrandAffinityCategory
Progressive rock3.56×Music & Radio
Litter box1.78×Pets & Animals
Pillow2.06×Home & Garden
3D printing2.93×Technology & Electronics
Natural rubber2.58×Cars & Mobility
VfL Wolfsburg1.84×Sports
Urban Outfitters1.69×Shopping
Minestrone2.42×Food & Beverages
Eindhoven1.68×Travel & Leisure
MK1.83×Music & Radio
Justice2.31×Politics & Society
Graham Greene (actor)2.4×
Google Wallet2.88×Technology & Electronics
IPKO2.74×Business & Career
Salman Khan2.77×Movies & TV
Information technology consulting1.76×Technology & Electronics
IS (Infinite Stratos)1.82×Literature
Socialist Federal Republic of Yugoslavia1.71×Politics & Society
Caprivi Strip3.77×
Fast Five1.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Star-Spangled Banner audience
TraitClusterScore
Convenience OrientationPREMIUM1.98
SpiritualityBALANCE1.81
PatriotismCONSERVATISM1.69
IndividualismJOY1.52
Urban LifestyleOPEN1.49
Need for SecurityCONSERVATISM1.43

Worldwide distribution

Worldwide audience distribution share by country for The Star-Spangled Banner
CountryShare
United States72.6%
Brazil3.8%
Mexico2.4%

See The Star-Spangled Banner audiences in other countries

More Politics & Society audiences in Germany

Frequently asked questions

How many fans does The Star-Spangled Banner have in Germany?

The Star-Spangled Banner has an estimated audience of 536,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of The Star-Spangled Banner fans?

33.0% of The Star-Spangled Banner fans are female, 67.0% are male, with an average age of 39.6 years.

Which brands do The Star-Spangled Banner fans like most?

The Star-Spangled Banner fans show strongest brand affinity for Progressive rock (3.56×), Litter box (1.78×), and Pillow (2.06×) over the country average.

Where do The Star-Spangled Banner fans live in Germany?

The Star-Spangled Banner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 126,603), Bayern (reach 80,737), and Baden-Württemberg (reach 65,395). These three regions account for the largest share of the active audience.

What other brands do The Star-Spangled Banner fans also like?

Beyond The Star-Spangled Banner itself, the audience over-indexes on Litter box (1.78×), Pillow (2.06×), 3D printing (2.93×), and Natural rubber (2.58×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Star-Spangled Banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.