A data profile of the people who buy, follow and care about The Star-Spangled Banner in Germany — modelled from more than twelve digital signal sources. The Star-Spangled Banner has an estimated audience of 536,395 people in Germany.
The average The Star-Spangled Banner fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sandra Bullock, Solar energy, Online newspaper, with strongest over-indexing on Sandra Bullock (6.17× the country average).
Demographically, the The Star-Spangled Banner audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Star-Spangled Banner fan in Germany is more male, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Sandra Bullock.
The key figures that characterise the The Star-Spangled Banner profile in Germany.
33.0% are female, 67.0% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 39.6 |
| Estimated audience size | 536,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 24% | |
| 50+ | 15% |
of the worldwide The Star-Spangled Banner audience comes from Germany.
| Country | Share |
|---|---|
| United States | 72.6% |
| Brazil | 3.8% |
| Mexico | 2.4% |
Where the The Star-Spangled Banner audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~5K | 1.07× | |
| 02 | Saarland | ~7K | 1.06× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.02× | |
| 04 | Hessen | ~40K | 1.01× | |
| 05 | Rheinland-Pfalz | ~30K | 1.01× | |
| 06 | Hamburg | ~10K | 1.01× | |
| 07 | Bayern | ~90K | 0.99× | |
| 08 | Berlin | ~20K | 0.99× | |
| 09 | Thüringen | ~10K | 0.99× | |
| 10 | Mecklenburg-Vorpommern | ~10K | 0.99× | |
| 11 | Niedersachsen | ~50K | 0.97× | |
| 12 | Schleswig-Holstein | ~20K | 0.97× | |
| 13 | Sachsen-Anhalt | ~10K | 0.97× | |
| 14 | Baden-Württemberg | ~70K | 0.95× | |
| 15 | Sachsen | ~20K | 0.95× | |
| 16 | Brandenburg | ~20K | 0.95× |
The strongest cross-interests of the The Star-Spangled Banner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jet ski | Sports | 6.45× | ||
| 02 | Organic chemistry | Business & Career | 6.21× | ||
| 03 | Sandra Bullock | Movies & TV | 6.17× | ||
| 04 | Malaysia | Travel & Leisure | 4.21× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 4.17× | ||
| 06 | Tom Cruise | Movies & TV | 3.80× | ||
| 07 | Ryan Gosling | Movies & TV | 3.77× | ||
| 08 | Motor oil | Cars & Mobility | 3.57× | ||
| 09 | Internet celebrity | Internet & Social Media | 3.47× | ||
| 10 | Solar energy | Home & Garden | 2.80× | ||
| 11 | Public transport | Cars & Mobility | 2.70× | ||
| 12 | Brad Pitt | Movies & TV | 2.51× | ||
| 13 | Online newspaper | News | 2.10× | ||
| 14 | Internet & Social Media | 1.98× | |||
| 15 | Postbank | Business & Career | 1.90× | ||
| 16 | CHECK24 | Business & Career | 1.83× | ||
| 17 | Ryanair | Travel & Leisure | 1.75× | ||
| 18 | Religion | Business & Career | 1.72× | ||
| 19 | Tipico | Games | 1.64× | ||
| 20 | Energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.20× | |
| Spirituality | BALANCE | 1.74× | |
| Individualism | JOY | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.51× | |
| Pet Ownership | JOY | 0.53× | |
| Price Sensitivity | PREMIUM | 0.62× |
The Star-Spangled Banner has an estimated audience of 536,395 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
33.0% of The Star-Spangled Banner fans are female, 67.0% are male, with an average age of 39.6 years.
The Star-Spangled Banner fans show strongest brand affinity for Sandra Bullock (6.17×), Solar energy (2.8×), and Online newspaper (2.1×) over the country average.
The Star-Spangled Banner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond The Star-Spangled Banner itself, the audience over-indexes on Solar energy (2.8×), Online newspaper (2.1×), Tom Cruise (3.8×), and Reddit (1.98×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Star-Spangled Banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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