Rascasse Audience Intelligence

The Star-Spangled Banner Audience in United States

A data profile of the people who buy, follow and care about The Star-Spangled Banner in United States — modelled from more than twelve digital signal sources. The Star-Spangled Banner has an estimated audience of 38,647,986 people in United States.

#433among Topic in United States#27in Politics & Society

The average The Star-Spangled Banner fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Rail transport, Renewable energy, with strongest over-indexing on Discount Tire (1.67× the country average).

Demographically, the The Star-Spangled Banner audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Star-Spangled Banner fan in United States is balanced, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Discount Tire.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Star-Spangled Banner profile in United States.

Audience size
38.6M
in United States
Gender
48.8%♀
51.2% male
Age
42.7
average years
Country rank
#605
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Star-Spangled Banner fans

48.8% are female, 51.2% are male, average age 42.7.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The Star-Spangled Banner audience in United States
MetricValue
Female48.8%
Male51.2%
Average age42.7
Estimated audience size38,647,986
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the The Star-Spangled Banner audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

72.6%

of the worldwide The Star-Spangled Banner audience comes from United States.

Worldwide audience distribution share by country for The Star-Spangled Banner
CountryShare
United States72.6%
Brazil3.8%
Mexico2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Star-Spangled Banner audience in United States is strongest.

Fig. 05

Top regions by affinity

The Star-Spangled Banner fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~700K1.26×
02Louisiana~600K1.26×
03Mississippi~400K1.26×
04Oklahoma~500K1.19×
05Utah~400K1.19×
06Arkansas~400K1.18×
07Kentucky~600K1.17×
08Nebraska~200K1.15×
09Texas~4M1.14×
10West Virginia~200K1.12×
11Tennessee~800K1.08×
12Indiana~800K1.08×
13South Dakota~100K1.07×
14Georgia~1.5M1.06×
15Kansas~300K1.06×
16Idaho~200K1.06×
17North Carolina~1M1.05×
18Alaska~90K1.05×
19Florida~2.5M1.04×
20Maryland~700K1.04×
21New Jersey~1M1.03×
22South Carolina~600K1.03×
23North Dakota~80K1.03×
24Missouri~600K1.02×
25Montana~100K1.02×
26Nevada~400K1.01×
27Pennsylvania~1.5M0.99×
28Iowa~300K0.99×
29Virginia~900K0.98×
30Hawaii~200K0.95×
31California~4M0.94×
32New Mexico~200K0.94×
33Connecticut~400K0.93×
34Illinois~1M0.92×
35Ohio~1M0.91×
36Arizona~700K0.91×
37Washington~700K0.91×
38Rhode Island~100K0.91×
39Delaware~100K0.91×
40Wisconsin~500K0.90×
41Vermont~60K0.90×
42Michigan~900K0.88×
43Minnesota~500K0.88×
44New Hampshire~100K0.88×
45Maine~100K0.88×
46Washington, District of Columbia~100K0.88×
47New York~2M0.86×
48Massachusetts~700K0.86×
49Oregon~400K0.79×
50Colorado~500K0.78×
Fig. 06

Affinity by region

Affinity by region — The Star-Spangled Banner, United States
0.78×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Star-Spangled Banner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Star-Spangled Banner audience
#·InterestCategoryAffinity×
01MakitaHome & Garden2.00×
02Freedom of speechPolitics & Society1.92×
03Holiday Inn ExpressTravel & Leisure1.77×
04Electric bicycleCars & Mobility1.72×
05IndividualismPolitics & Society1.72×
06Car clubCars & Mobility1.71×
07Discount TireShopping1.67×
08Air pollutionHealth1.65×
09MotorboatCars & Mobility1.65×
10National Rifle AssociationPolitics & Society1.65×
11Holiday InnTravel & Leisure1.64×
12Rail transportTravel & Leisure1.57×
13FertilizerHome & Garden1.56×
14Lawn mowerHome & Garden1.54×
15Private equityBusiness & Career1.53×
16Tom HardyMovies & TV1.52×
17Weather forecastingHome & Garden1.51×
18FanaticsFashion & Accessoires1.51×
19Renewable energyBusiness & Career1.50×
20Hybrid electric vehicleCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Star-Spangled Banner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Star-Spangled Banner audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
Convenience OrientationPREMIUM1.37×
Career OrientationPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Star-Spangled Banner audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
Pet OwnershipJOY0.69×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Star-Spangled Banner have in United States?

The Star-Spangled Banner has an estimated audience of 38,647,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Star-Spangled Banner fans?

48.8% of The Star-Spangled Banner fans are female, 51.2% are male, with an average age of 42.7 years.

03

Which brands do The Star-Spangled Banner fans like most?

The Star-Spangled Banner fans show strongest brand affinity for Discount Tire (1.67×), Rail transport (1.57×), and Renewable energy (1.5×) over the country average.

04

Where do The Star-Spangled Banner fans live in United States?

The Star-Spangled Banner fans in United States are most concentrated in California (reach ~4M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do The Star-Spangled Banner fans also like?

Beyond The Star-Spangled Banner itself, the audience over-indexes on Rail transport (1.57×), Renewable energy (1.5×), Air pollution (1.65×), and Lawn mower (1.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Star-Spangled Banner audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Star-Spangled Banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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