The Star-Spangled Banner Audience in United States
The Star-Spangled Banner has an estimated audience of 38,647,986 people in United States. 48.8% are female, 51.2% are male, average age 42.7. Top brand affinities: Life insurance, Lawn mower, Home insurance, Air pollution, Motorboat.
Top brand affinities include Life insurance, Lawn mower, Home insurance, with strongest over-indexing on Life insurance (1.54× the country average). Demographically, the The Star-Spangled Banner audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Politics & Society · Type: Topic
Demographics of The Star-Spangled Banner fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 42.7 |
| Estimated audience size | 38,647,986 |
Audience persona
The typical The Star-Spangled Banner fan in United States is balanced, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Life insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Life insurance | 1.54× | Business & Career |
| Lawn mower | 1.86× | Home & Garden |
| Home insurance | 1.54× | Business & Career |
| Air pollution | 1.53× | Health |
| Motorboat | 1.72× | Cars & Mobility |
| Diabetes mellitus type 2 awareness | 1.6× | Health |
| Smart TV | 1.5× | Technology & Electronics |
| Electric bicycle | 1.79× | Cars & Mobility |
| Moto Guzzi | 3.73× | Cars & Mobility |
| National Rifle Association | 1.51× | Politics & Society |
| Individualism | 1.56× | Politics & Society |
| Homeowner association | 1.5× | Business & Career |
| Makita | 1.83× | Home & Garden |
| Hybrid electric vehicle | 1.65× | Cars & Mobility |
| Amazon Web Services | 1.69× | Technology & Electronics |
| Energy conservation | 1.5× | Home & Garden |
| Stihl | 1.76× | Home & Garden |
| Vietnam Airlines | 3.44× | Travel & Leisure |
| Speech recognition | 1.58× | Technology & Electronics |
| Atlético Madrid | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Tradition | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
| Individualism | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.6% |
| Brazil | 3.8% |
| Mexico | 2.4% |
See The Star-Spangled Banner audiences in other countries
- The Star-Spangled Banner — Germany
- The Star-Spangled Banner — United Kingdom
- The Star-Spangled Banner — France
- The Star-Spangled Banner — Italy
- The Star-Spangled Banner — Spain
- The Star-Spangled Banner — Brazil
- The Star-Spangled Banner — Japan
- The Star-Spangled Banner — South Korea
- The Star-Spangled Banner — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Star-Spangled Banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.