The Star-Spangled Banner Audience in United States
The Star-Spangled Banner has an estimated audience of 38,647,986 people in United States. 48.8% are female, 51.2% are male, average age 42.7. Top brand affinities: Northrop Grumman, Enfamil, Cadillac Ranch, Jonah, Gouda cheese.
Top brand affinities include Northrop Grumman, Enfamil, Cadillac Ranch, with strongest over-indexing on Northrop Grumman (1.65× the country average). Demographically, the The Star-Spangled Banner audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Tradition.
Category: Politics & Society · Type: Topic
Demographics of The Star-Spangled Banner fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 42.7 |
| Estimated audience size | 38,647,986 |
Audience persona
The typical The Star-Spangled Banner fan in United States is balanced, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Northrop Grumman.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Northrop Grumman | 1.65× | Business & Career |
| Enfamil | 1.56× | Kids & Family |
| Cadillac Ranch | 1.69× | Cars & Mobility |
| Jonah | 1.68× | |
| Gouda cheese | 1.75× | Food & Beverages |
| Cachaça | 1.6× | Food & Beverages |
| Isabel Pantoja | 1.51× | Music & Radio |
| Jbc | 1.65× | Kids & Family |
| Coolhunting | 1.59× | Business & Career |
| Computer literacy | 1.61× | Business & Career |
| El Palomar, Buenos Aires | 1.5× | Travel & Leisure |
| Iqra University - IU | 1.51× | Business & Career |
| Tabriz | 1.67× | Travel & Leisure |
| The Boomtown Rats | 1.55× | Music & Radio |
| Syrian opposition | 2.31× | Politics & Society |
| On Horsemanship | 2.12× | Literature |
| FilmmakerIQ.com | 1.83× | Movies & TV |
| Menina Cachos | 1.61× | |
| Benicarló | 1.66× | Travel & Leisure |
| Paa Kwesi Nduom | 1.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Tradition | CONSERVATISM | 1.16 |
| Convenience Orientation | PREMIUM | 1.15 |
| Individualism | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 72.6% |
| Brazil | 3.8% |
| Mexico | 2.4% |
See The Star-Spangled Banner audiences in other countries
- The Star-Spangled Banner — Germany
- The Star-Spangled Banner — United Kingdom
- The Star-Spangled Banner — France
- The Star-Spangled Banner — Italy
- The Star-Spangled Banner — Spain
- The Star-Spangled Banner — Brazil
- The Star-Spangled Banner — Japan
- The Star-Spangled Banner — South Korea
- The Star-Spangled Banner — India
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Star-Spangled Banner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.