Thunderbike Audience in Germany
Thunderbike has an estimated audience of 314,103 people in Germany. 14.7% are female, 85.3% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chopper (motorcycle), Harley-Davidson, Thomas Gottschalk, AutoScout24, Ducati.
The average Thunderbike fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chopper (motorcycle), Harley-Davidson, Thomas Gottschalk, with strongest over-indexing on Chopper (motorcycle) (12.62× the country average). Demographically, the Thunderbike audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Thunderbike fans
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 42.9 |
| Estimated audience size | 314,103 |
Audience persona
The typical Thunderbike fan in Germany is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Chopper (motorcycle).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,314 | 2.57× |
| Bayern | 44,658 | 0.88× |
| Baden-Württemberg | 37,581 | 0.88× |
| Niedersachsen | 32,699 | 1.07× |
| Hessen | 23,375 | 0.98× |
| Rheinland-Pfalz | 17,085 | 1.09× |
| Schleswig-Holstein | 11,699 | 1.04× |
| Brandenburg | 11,224 | 1.15× |
| Sachsen | 10,401 | 0.68× |
| Berlin | 9,295 | 0.66× |
| Sachsen-Anhalt | 7,759 | 0.95× |
| Mecklenburg-Vorpommern | 6,562 | 1.09× |
| Thüringen | 5,765 | 0.72× |
| Hamburg | 5,573 | 0.79× |
| Saarland | 3,618 | 0.94× |
| Bremen | 1,402 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chopper (motorcycle) | 12.62× | Cars & Mobility |
| Harley-Davidson | 8.92× | Cars & Mobility |
| Thomas Gottschalk | 3.39× | Movies & TV |
| AutoScout24 | 2.15× | Cars & Mobility |
| Ducati | 5.97× | Cars & Mobility |
| Renée Zellweger | 11.05× | Movies & TV |
| Suzuki | 4.23× | Cars & Mobility |
| Carcare | 3.36× | Cars & Mobility |
| BMW Motorrad | 4.23× | Cars & Mobility |
| EBay | 1.65× | Shopping |
| Hatchback | 2.88× | Cars & Mobility |
| Antique car | 3.45× | Cars & Mobility |
| Used car | 2.15× | Cars & Mobility |
| Honda | 3.33× | Cars & Mobility |
| Škoda Auto | 2.12× | Cars & Mobility |
| Boat show | 9.98× | Travel & Leisure |
| Motorboat | 4.62× | Cars & Mobility |
| Electric bicycle | 2.94× | Cars & Mobility |
| Vespa | 4.56× | Cars & Mobility |
| Custom motorcycle | 3.17× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.48 |
| Luxury Orientation | PREMIUM | 1.39 |
| Need for Security | CONSERVATISM | 1.13 |
| Quality Awareness | PREMIUM | 1.12 |
| Risk Appetite | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.8% |
| Austria | 4.9% |
| Italy | 3.8% |
See Thunderbike audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Thunderbike have in Germany?
Thunderbike has an estimated audience of 314,103 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thunderbike fans?
14.7% of Thunderbike fans are female, 85.3% are male, with an average age of 42.9 years.
Which brands do Thunderbike fans like most?
Thunderbike fans show strongest brand affinity for Chopper (motorcycle) (12.62×), Harley-Davidson (8.92×), and Thomas Gottschalk (3.39×) over the country average.
Where do Thunderbike fans live in Germany?
Thunderbike fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,314), Bayern (reach 44,658), and Baden-Württemberg (reach 37,581). These three regions account for the largest share of the active audience.
What other brands do Thunderbike fans also like?
Beyond Thunderbike itself, the audience over-indexes on Harley-Davidson (8.92×), Thomas Gottschalk (3.39×), AutoScout24 (2.15×), and Ducati (5.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thunderbike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.