TOMS Audience in Germany
TOMS has an estimated audience of 301,080 people in Germany. 78.5% are female, 21.5% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saving, Esra Erol, Mothercare, Rancidification, Bank account.
The average TOMS fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saving, Esra Erol, Mothercare, with strongest over-indexing on Saving (2.22× the country average). Demographically, the TOMS audience skews more female with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear
Demographics of TOMS fans
| Metric | Value |
|---|---|
| Female | 78.5% |
| Male | 21.5% |
| Average age | 37.2 |
| Estimated audience size | 301,080 |
Audience persona
The typical TOMS fan in Germany is more female, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,541 | 1.13× |
| Bayern | 47,379 | 0.98× |
| Baden-Württemberg | 45,650 | 1.11× |
| Niedersachsen | 29,770 | 1.02× |
| Hessen | 28,287 | 1.23× |
| Sachsen | 15,135 | 1.02× |
| Rheinland-Pfalz | 14,440 | 0.96× |
| Berlin | 14,050 | 1.04× |
| Schleswig-Holstein | 10,990 | 1.02× |
| Brandenburg | 8,044 | 0.86× |
| Hamburg | 7,417 | 1.09× |
| Sachsen-Anhalt | 7,204 | 0.92× |
| Thüringen | 6,835 | 0.89× |
| Mecklenburg-Vorpommern | 4,636 | 0.81× |
| Saarland | 3,119 | 0.84× |
| Bremen | 2,752 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 2.22× | Business & Career |
| Esra Erol | 6.23× | Movies & TV |
| Mothercare | 1.88× | Kids & Family |
| Rancidification | 10.79× | Business & Career |
| Bank account | 2.05× | Business & Career |
| Fatteh | 6.52× | Food & Beverages |
| Whist | 2.99× | Games |
| Cagnes-sur-Mer | 5.79× | Travel & Leisure |
| Intrusion prevention system | 2.94× | Technology & Electronics |
| Roaming | 1.61× | Technology & Electronics |
| Jorja Fox | 2.93× | Movies & TV |
| Necktie | 1.82× | Fashion & Accessoires |
| English literature | 2× | Literature |
| Fat-tailed sheep | 6.31× | Pets & Animals |
| Mount Arafat | 3.16× | Travel & Leisure |
| Soldering iron | 1.52× | Home & Garden |
| Erkrath | 2.15× | Travel & Leisure |
| Ephraim | 2× | |
| Nutritional yeast | 1.66× | Food & Beverages |
| Caprivi Strip | 2.11× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.57 |
| Sustainability | BALANCE | 1.41 |
| Design Affinity | PREMIUM | 1.35 |
| Family Orientation | CONSERVATISM | 1.29 |
| Creativity | OPEN | 1.23 |
| Individualism | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 6.8% |
| Brazil | 6.6% |
See TOMS audiences in other countries
More Footwear audiences in Germany
- Birkenstock (4,130,177)
- Skechers (1,795,234)
- Dr. Martens (1,719,616)
- Veja Sneakers (1,683,672)
- Crocs (1,570,022)
Frequently asked questions
How many fans does TOMS have in Germany?
TOMS has an estimated audience of 301,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TOMS fans?
78.5% of TOMS fans are female, 21.5% are male, with an average age of 37.2 years.
Which brands do TOMS fans like most?
TOMS fans show strongest brand affinity for Saving (2.22×), Esra Erol (6.23×), and Mothercare (1.88×) over the country average.
Where do TOMS fans live in Germany?
TOMS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,541), Bayern (reach 47,379), and Baden-Württemberg (reach 45,650). These three regions account for the largest share of the active audience.
What other brands do TOMS fans also like?
Beyond TOMS itself, the audience over-indexes on Esra Erol (6.23×), Mothercare (1.88×), Rancidification (10.79×), and Bank account (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TOMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.