TOMS Audience in United States

TOMS logo

TOMS has an estimated audience of 2,478,333 people in United States. 89.2% are female, 10.8% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Elsword, Janitor, Meals on Wheels, WFTS-TV, JDM Cars.

The average TOMS fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Elsword, Janitor, Meals on Wheels, with strongest over-indexing on Elsword (32.84× the country average). Demographically, the TOMS audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of TOMS fans

Demographic split for TOMS audience in United States
MetricValue
Female89.2%
Male10.8%
Average age36.4
Estimated audience size2,478,333

Audience persona

The typical TOMS fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for TOMS in United States
RegionReachAffinity
California386,3431.42×
Texas224,9511.06×
New York199,5791.44×
Florida150,8870.9×
Pennsylvania92,2521.11×
North Carolina84,1711.13×
Illinois84,0671.02×
Georgia75,7060.99×
Ohio74,8310.98×
New Jersey72,7131.15×
Michigan69,5431.07×
Virginia69,5161.15×
Massachusetts58,8881.21×
Wisconsin53,6181.44×
Tennessee52,1631.05×
Maryland50,1921.18×
Arizona47,9480.95×
Washington46,4870.94×
Indiana43,9820.97×
South Carolina39,9791.07×
Colorado38,4850.99×
Missouri36,4870.91×
Minnesota34,4280.97×
Kentucky32,3921.04×
Alabama31,6320.91×
Louisiana29,1130.91×
Oregon29,0001.02×
Connecticut28,7631.16×
Oklahoma26,5060.96×
Iowa19,8200.97×
Nevada19,4110.81×
Mississippi19,1100.94×
Arkansas19,0610.93×
Utah18,1080.82×
Kansas16,6170.85×
Nebraska12,5051.01×
West Virginia12,2331.06×
New Mexico10,4410.84×
New Hampshire10,3081.06×
Idaho9,8650.79×
Maine8,9061×
Rhode Island8,1771.04×
Washington, District of Columbia7,5461.01×
Hawaii6,9500.65×
Delaware6,3040.92×
Montana6,1320.89×
Vermont4,7071.08×
South Dakota4,6980.82×
Alaska4,3450.82×
North Dakota4,1730.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TOMS audience
BrandAffinityCategory
Elsword32.84×Games
Janitor3.51×Home & Garden
Meals on Wheels2.51×Food & Beverages
WFTS-TV2.5×Movies & TV
JDM Cars3.17×Cars & Mobility
Women's empowerment1.54×Politics & Society
Fox & Friends1.75×Movies & TV
WESH 2 News1.61×Movies & TV
Certified diabetes educator4.22×Business & Career
Buenavista (Madrid)2.54×Travel & Leisure
Tierra caliente2.23×Travel & Leisure
JC Whitney4.45×Shopping
Roger Federer1.7×Sports
Tezz1.79×Movies & TV
Solo climbing1.68×Sports
California University of Pennsylvania4.54×Business & Career
Hypothec2.71×Business & Career
Ludo (board game)2.46×Games
Bugatti Chiron1.97×Cars & Mobility
Software widget2.52×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TOMS audience
TraitClusterScore
SustainabilityBALANCE4.59
Design AffinityPREMIUM1.74
Healthy LifestyleBALANCE1.62
Luxury OrientationPREMIUM1.57
CreativityOPEN1.41
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for TOMS
CountryShare
United States27.0%
India6.8%
Brazil6.6%

See TOMS audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does TOMS have in United States?

TOMS has an estimated audience of 2,478,333 people in United States, concentrated in California and Texas.

What is the gender split and age of TOMS fans?

89.2% of TOMS fans are female, 10.8% are male, with an average age of 36.4 years.

Which brands do TOMS fans like most?

TOMS fans show strongest brand affinity for Elsword (32.84×), Janitor (3.51×), and Meals on Wheels (2.51×) over the country average.

Where do TOMS fans live in United States?

TOMS fans in United States are most concentrated in California (reach 386,343), Texas (reach 224,951), and New York (reach 199,579). These three regions account for the largest share of the active audience.

What other brands do TOMS fans also like?

Beyond TOMS itself, the audience over-indexes on Janitor (3.51×), Meals on Wheels (2.51×), WFTS-TV (2.5×), and JDM Cars (3.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TOMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.