Rascasse Audience Intelligence

TOMS Target Market in United States

A data profile of the people who buy, follow and care about TOMS in United States — modelled from more than twelve digital signal sources. TOMS has an estimated audience of 2,433,600 people in United States.

#14among Footwear in United States#1220among Brand in United States#556in Fashion & Accessoires

The average TOMS fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Trader Joe's, Target Corporation, Etsy, with strongest over-indexing on Trader Joe's (2.73× the country average).

Demographically, the TOMS audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TOMS fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Trader Joe's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TOMS profile in United States.

Audience size
2.4M
in United States
Gender
89.2%♀
10.8% male
Age
36.4
average years
Country rank
#12157
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TOMS

89.2% are female, 10.8% are male, average age 36.4.

Fig. 02

Gender split

89.2%
Female
10.8%
Male
Demographic split for TOMS audience in United States
MetricValue
Female89.2%
Male10.8%
Average age36.4
Estimated audience size2,433,600
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the TOMS audience in United States
Age bracketShare%
16-1921%
20-2926%
30-3922%
40-4919%
50+11%
Fig. 04

Worldwide distribution

26.0%

of the worldwide TOMS audience comes from United States.

Worldwide audience distribution share by country for TOMS
CountryShare
United States26.0%
India6.7%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TOMS audience in United States is strongest.

Fig. 05

Top regions by affinity

TOMS customers by region in United States
#RegionReachAffinity×
01California~400K1.55×
02Wisconsin~50K1.47×
03New York~200K1.29×
04West Virginia~10K1.20×
05Connecticut~30K1.15×
06Massachusetts~60K1.14×
07Maryland~50K1.14×
08New Jersey~70K1.11×
09Vermont~5K1.10×
10Virginia~70K1.09×
11Pennsylvania~90K1.08×
12North Carolina~80K1.08×
13Rhode Island~8K1.08×
14Michigan~70K1.06×
15Kentucky~30K1.04×
16Tennessee~50K1.03×
17South Carolina~40K1.03×
18Texas~200K1.02×
19New Hampshire~10K1.02×
20Oregon~30K1.01×
21Iowa~20K1.00×
22Nebraska~10K1.00×
23Maine~9K1.00×
24Oklahoma~30K0.99×
25Arkansas~20K0.99×
26Mississippi~20K0.99×
27Illinois~80K0.98×
28Delaware~7K0.98×
29Georgia~70K0.97×
30Ohio~70K0.97×
31Louisiana~30K0.97×
32Washington, District of Columbia~7K0.97×
33Indiana~40K0.96×
34Colorado~40K0.95×
35Minnesota~30K0.94×
36Montana~6K0.93×
37Washington~40K0.91×
38Missouri~40K0.91×
39Arizona~50K0.90×
40Alabama~30K0.90×
41North Dakota~5K0.89×
42Kansas~20K0.88×
43South Dakota~5K0.88×
44Alaska~5K0.88×
45Florida~100K0.87×
46Nevada~20K0.84×
47New Mexico~10K0.84×
48Utah~20K0.83×
49Idaho~10K0.82×
50Hawaii~8K0.72×
Fig. 06

Affinity by region

Affinity by region — TOMS, United States
0.72×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TOMS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TOMS audience
#·InterestCategoryAffinity×
01BlanketHome & Garden3.43×
02Non-alcoholic beverageFood & Beverages2.78×
03Trader Joe'sShopping2.73×
04Baby foodKids & Family2.65×
05Dillard'sFashion & Accessoires2.52×
06ULTA BeautyBeauty & Wellness2.43×
07EtsyFashion & Accessoires2.24×
08Cyber MondayShopping2.19×
09Target CorporationShopping2.15×
10J. C. PenneyShopping2.04×
11Black Friday (shopping)Shopping2.00×
12Panera BreadFood & Beverages2.00×
13PastryFood & Beverages2.00×
14Deal of the dayShopping2.00×
15Pet storePets & Animals1.96×
16Five BelowShopping1.92×
17LingerieFashion & Accessoires1.92×
18Real propertyHome & Garden1.87×
19Subscription business modelShopping1.78×
20MilkFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TOMS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TOMS audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.61×
Design AffinityPREMIUM1.82×
Price SensitivityPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TOMS audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.69×
TraditionCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TOMS's target market in United States?

TOMS's target market in United States covers an estimated 2,433,600 people, concentrated in California and Texas.

02

What is the gender split and age of TOMS customers?

89.2% of the TOMS audience are female, 10.8% are male, with an average age of 36.4 years.

03

Which brands do TOMS fans like most?

TOMS fans show strongest brand affinity for Trader Joe's (2.73×), Target Corporation (2.15×), and Etsy (2.24×) over the country average.

04

Where do TOMS fans live in United States?

TOMS fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do TOMS fans also like?

Beyond TOMS itself, the audience over-indexes on Target Corporation (2.15×), Etsy (2.24×), ULTA Beauty (2.43×), and Black Friday (shopping) (2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Footwear audiences in United States

See TOMS audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TOMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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