TOMS Audience in United States

TOMS has an estimated audience of 2,478,333 people in United States. 89.2% are female, 10.8% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Honda HR-V, Pre-school playgroup, Houston Astros, Jeep Grand Cherokee.

The average TOMS fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Honda HR-V, Pre-school playgroup, with strongest over-indexing on Kia Sportage (32.84× the country average). Demographically, the TOMS audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of TOMS fans

Demographic split for TOMS audience in United States
MetricValue
Female89.2%
Male10.8%
Average age36.4
Estimated audience size2,478,333

Audience persona

The typical TOMS fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for TOMS in United States
RegionReachAffinity
California386,3431.42×
Texas224,9511.06×
New York199,5791.44×
Florida150,8870.9×
Pennsylvania92,2521.11×
North Carolina84,1711.13×
Illinois84,0671.02×
Georgia75,7060.99×
Ohio74,8310.98×
New Jersey72,7131.15×
Michigan69,5431.07×
Virginia69,5161.15×
Massachusetts58,8881.21×
Wisconsin53,6181.44×
Tennessee52,1631.05×
Maryland50,1921.18×
Arizona47,9480.95×
Washington46,4870.94×
Indiana43,9820.97×
South Carolina39,9791.07×
Colorado38,4850.99×
Missouri36,4870.91×
Minnesota34,4280.97×
Kentucky32,3921.04×
Alabama31,6320.91×
Louisiana29,1130.91×
Oregon29,0001.02×
Connecticut28,7631.16×
Oklahoma26,5060.96×
Iowa19,8200.97×
Nevada19,4110.81×
Mississippi19,1100.94×
Arkansas19,0610.93×
Utah18,1080.82×
Kansas16,6170.85×
Nebraska12,5051.01×
West Virginia12,2331.06×
New Mexico10,4410.84×
New Hampshire10,3081.06×
Idaho9,8650.79×
Maine8,9061×
Rhode Island8,1771.04×
Washington, District of Columbia7,5461.01×
Hawaii6,9500.65×
Delaware6,3040.92×
Montana6,1320.89×
Vermont4,7071.08×
South Dakota4,6980.82×
Alaska4,3450.82×
North Dakota4,1730.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TOMS audience
BrandAffinityCategory
Kia Sportage32.84×Cars & Mobility
Honda HR-V22.16×Cars & Mobility
Pre-school playgroup24.17×Kids & Family
Houston Astros5.29×Sports
Jeep Grand Cherokee5.88×Cars & Mobility
Target Corporation1.87×Shopping
Etsy2.43×Fashion & Accessoires
ULTA Beauty2.5×Beauty & Wellness
Film festival4.28×Movies & TV
Pet store2.49×Pets & Animals
Los Angeles Dodgers3.01×Sports
J. C. Penney1.94×Shopping
Bored Panda3.87×Internet & Social Media
Blanket3.44×Home & Garden
Personal care1.67×Health
Made in USA2.21×Business & Career
Real property1.96×Home & Garden
Local food1.76×Food & Beverages
CC cream4.54×Beauty & Wellness
Taylor Swift1.54×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TOMS audience
TraitClusterScore
SustainabilityBALANCE4.59
Design AffinityPREMIUM1.74
Healthy LifestyleBALANCE1.62
Luxury OrientationPREMIUM1.57
CreativityOPEN1.41
Sports ActivityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for TOMS
CountryShare
United States27.0%
India6.8%
Brazil6.6%

See TOMS audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does TOMS have in United States?

TOMS has an estimated audience of 2,478,333 people in United States, concentrated in California and Texas.

What is the gender split and age of TOMS fans?

89.2% of TOMS fans are female, 10.8% are male, with an average age of 36.4 years.

Which brands do TOMS fans like most?

TOMS fans show strongest brand affinity for Kia Sportage (32.84×), Honda HR-V (22.16×), and Pre-school playgroup (24.17×) over the country average.

Where do TOMS fans live in United States?

TOMS fans in United States are most concentrated in California (reach 386,343), Texas (reach 224,951), and New York (reach 199,579). These three regions account for the largest share of the active audience.

What other brands do TOMS fans also like?

Beyond TOMS itself, the audience over-indexes on Honda HR-V (22.16×), Pre-school playgroup (24.17×), Houston Astros (5.29×), and Jeep Grand Cherokee (5.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TOMS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.