Tumblr Audience in Germany
Tumblr has an estimated audience of 2,285,455 people in Germany. 60.5% are female, 39.5% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Flickr, X, Harry Potter, Barbie, Blanco.
The average Tumblr fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Flickr, X, Harry Potter, with strongest over-indexing on Flickr (11.61× the country average). Demographically, the Tumblr audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Tumblr fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 29.9 |
| Estimated audience size | 2,285,455 |
Audience persona
The typical Tumblr fan in Germany is more female, around 29.9 years old, with strong Sustainability tendencies and a notable affinity for Flickr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 526,750 | 1.05× |
| Bayern | 400,647 | 1.09× |
| Baden-Württemberg | 305,739 | 0.98× |
| Niedersachsen | 231,343 | 1.04× |
| Hessen | 202,552 | 1.16× |
| Sachsen | 132,828 | 1.19× |
| Schleswig-Holstein | 103,683 | 1.26× |
| Berlin | 103,537 | 1.01× |
| Brandenburg | 71,801 | 1.01× |
| Rheinland-Pfalz | 68,488 | 0.6× |
| Thüringen | 56,320 | 0.97× |
| Sachsen-Anhalt | 55,286 | 0.93× |
| Hamburg | 48,294 | 0.94× |
| Mecklenburg-Vorpommern | 36,505 | 0.84× |
| Bremen | 23,357 | 1.2× |
| Saarland | 20,496 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Flickr | 11.61× | Internet & Social Media |
| X | 2.15× | Internet & Social Media |
| Harry Potter | 1.51× | Movies & TV |
| Barbie | 2.07× | Movies & TV |
| Blanco | 13.29× | Music & Radio |
| Self-love | 1.96× | Health |
| Self-awareness | 2× | Health |
| Infant clothing | 2.43× | Kids & Family |
| Kitten | 1.92× | Pets & Animals |
| Stranger Things | 1.78× | Movies & TV |
| KPop Demon Hunters | 2.21× | Movies & TV |
| Modern art | 1.89× | Arts & Culture |
| Hermès | 1.53× | Fashion & Accessoires |
| Fitness and figure competition | 2.42× | Sports |
| Social networking service | 1.79× | Technology & Electronics |
| Yahoo!ショッピング | 1.6× | |
| Dog walking | 1.74× | Pets & Animals |
| Gift shop | 2.07× | Home & Garden |
| Primark | 1.62× | Shopping |
| Maltese (dog) | 2.13× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.47 |
| Social Media Usage | JOY | 1.4 |
| Sports Activity | POWER | 1.31 |
| Price Sensitivity | PREMIUM | 1.29 |
| Luxury Orientation | PREMIUM | 1.29 |
| DIY Mentality | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.8% |
| China | 6.9% |
| Brazil | 6.2% |
See Tumblr audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Tumblr have in Germany?
Tumblr has an estimated audience of 2,285,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tumblr fans?
60.5% of Tumblr fans are female, 39.5% are male, with an average age of 29.9 years.
Which brands do Tumblr fans like most?
Tumblr fans show strongest brand affinity for Flickr (11.61×), X (2.15×), and Harry Potter (1.51×) over the country average.
Where do Tumblr fans live in Germany?
Tumblr fans in Germany are most concentrated in Nordrhein-Westfalen (reach 526,750), Bayern (reach 400,647), and Baden-Württemberg (reach 305,739). These three regions account for the largest share of the active audience.
What other brands do Tumblr fans also like?
Beyond Tumblr itself, the audience over-indexes on X (2.15×), Harry Potter (1.51×), Barbie (2.07×), and Blanco (13.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tumblr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.