Tumblr Audience in Germany
A data profile of the people who buy, follow and care about Tumblr in Germany — modelled from more than twelve digital signal sources. Tumblr has an estimated audience of 1,291,896 people in Germany.
The average Tumblr fan in Germany is 29.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Flickr, X, Harry Potter, with strongest over-indexing on Flickr (11.61× the country average).
Demographically, the Tumblr audience skews more female with an average age of 29.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tumblr fan in Germany is more female, around 29.9 years old, with strong Mindfulness tendencies and a notable affinity for Flickr.
At a glance
The key figures that characterise the Tumblr profile in Germany.
Search interest · 12-month trend
Audience demographics of Tumblr
60.5% are female, 39.5% are male, average age 29.9.
Gender split
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 29.9 |
| Estimated audience size | 1,291,896 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
Worldwide distribution
of the worldwide Tumblr audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.5% |
| China | 8.3% |
| Brazil | 7.4% |
Geography
Where the Tumblr audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~100K | 1.26× | |
| 02 | Bremen | ~20K | 1.22× | |
| 03 | Sachsen | ~100K | 1.18× | |
| 04 | Hessen | ~200K | 1.16× | |
| 05 | Bayern | ~400K | 1.06× | |
| 06 | Niedersachsen | ~200K | 1.03× | |
| 07 | Nordrhein-Westfalen | ~500K | 1.02× | |
| 08 | Brandenburg | ~70K | 1.01× | |
| 09 | Berlin | ~100K | 0.98× | |
| 10 | Thüringen | ~60K | 0.98× | |
| 11 | Baden-Württemberg | ~300K | 0.97× | |
| 12 | Sachsen-Anhalt | ~60K | 0.95× | |
| 13 | Hamburg | ~50K | 0.93× | |
| 14 | Mecklenburg-Vorpommern | ~40K | 0.87× | |
| 15 | Saarland | ~20K | 0.78× | |
| 16 | Rheinland-Pfalz | ~70K | 0.62× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tumblr audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanco | Music & Radio | 13.29× | ||
| 02 | Flickr | Internet & Social Media | 11.61× | ||
| 03 | Infant clothing | Kids & Family | 2.43× | ||
| 04 | Fitness and figure competition | Sports | 2.42× | ||
| 05 | KPop Demon Hunters | Movies & TV | 2.21× | ||
| 06 | X | Internet & Social Media | 2.15× | ||
| 07 | Maltese (dog) | Pets & Animals | 2.13× | ||
| 08 | Barbie | Movies & TV | 2.07× | ||
| 09 | Gift shop | Home & Garden | 2.07× | ||
| 10 | Self-awareness | Health | 2.00× | ||
| 11 | Self-love | Health | 1.96× | ||
| 12 | Kitten | Pets & Animals | 1.92× | ||
| 13 | Modern art | Arts & Culture | 1.89× | ||
| 14 | Social networking service | Technology & Electronics | 1.79× | ||
| 15 | Stranger Things | Movies & TV | 1.78× | ||
| 16 | Dog walking | Pets & Animals | 1.74× | ||
| 17 | Primark | Shopping | 1.62× | ||
| 18 | Hermès | Fashion & Accessoires | 1.53× | ||
| 19 | Harry Potter | Movies & TV | 1.51× | ||
| 20 | Galatasaray S.K. | Sports | 1.51× |
Personality of the Tumblr audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Extroversion | THRILL | 1.50× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× | |
| DIY Mentality | THRILL | 0.96× |
Frequently asked questions
How many fans does Tumblr have in Germany?
Tumblr has an estimated audience of 1,291,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tumblr fans?
60.5% of Tumblr fans are female, 39.5% are male, with an average age of 29.9 years.
Which brands do Tumblr fans like most?
Tumblr fans show strongest brand affinity for Flickr (11.61×), X (2.15×), and Harry Potter (1.51×) over the country average.
Where do Tumblr fans live in Germany?
Tumblr fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Tumblr fans also like?
Beyond Tumblr itself, the audience over-indexes on X (2.15×), Harry Potter (1.51×), Blanco (13.29×), and Barbie (2.07×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Social media audiences in Germany
See Tumblr audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tumblr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.