UmweltBank Audience in Germany
UmweltBank has an estimated audience of 265,597 people in Germany. 51.7% are female, 48.3% are male, average age 38.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: N26, Ethical consumerism, Sustainable energy, Air purifier, Drop shipping.
The average UmweltBank fan in Germany is 38.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include N26, Ethical consumerism, Sustainable energy, with strongest over-indexing on N26 (9.77× the country average). Demographically, the UmweltBank audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of UmweltBank fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 38.0 |
| Estimated audience size | 265,597 |
Audience persona
The typical UmweltBank fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for N26.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 72,346 | 1.69× |
| Nordrhein-Westfalen | 51,787 | 0.89× |
| Baden-Württemberg | 44,917 | 1.24× |
| Niedersachsen | 23,742 | 0.92× |
| Hessen | 22,705 | 1.12× |
| Berlin | 17,372 | 1.46× |
| Rheinland-Pfalz | 12,931 | 0.97× |
| Sachsen | 11,762 | 0.9× |
| Schleswig-Holstein | 9,380 | 0.98× |
| Brandenburg | 7,605 | 0.92× |
| Hamburg | 7,223 | 1.2× |
| Thüringen | 4,685 | 0.69× |
| Sachsen-Anhalt | 4,243 | 0.62× |
| Mecklenburg-Vorpommern | 3,039 | 0.6× |
| Bremen | 2,484 | 1.09× |
| Saarland | 2,228 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| N26 | 9.77× | Business & Career |
| Ethical consumerism | 4.18× | Shopping |
| Sustainable energy | 2.83× | Home & Garden |
| Air purifier | 8.49× | Home & Garden |
| Drop shipping | 2.67× | Shopping |
| Do it yourself (DIY) | 1.89× | Home & Garden |
| Online banking | 4.62× | Business & Career |
| Eni | 14.19× | Cars & Mobility |
| Payback | 3.37× | Shopping |
| Real property | 3.43× | Home & Garden |
| Rossmann | 1.86× | Shopping |
| Fair trade | 2.91× | Business & Career |
| Organic farming | 2.4× | Food & Beverages |
| Renewable energy | 2.15× | Business & Career |
| Netto Marken-Discount | 1.54× | Shopping |
| Reuse | 5.4× | Home & Garden |
| Ryanair | 1.76× | Travel & Leisure |
| Natural foods | 2.97× | Food & Beverages |
| Telegram | 2.75× | Internet & Social Media |
| Sustainability | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.57 |
| LGBTQ+ Identity | OPEN | 2.02 |
| Indulgence | JOY | 1.57 |
| Design Affinity | PREMIUM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.37 |
| DIY Mentality | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.2% |
| Austria | 0.8% |
| China | 0.6% |
See UmweltBank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does UmweltBank have in Germany?
UmweltBank has an estimated audience of 265,597 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of UmweltBank fans?
51.7% of UmweltBank fans are female, 48.3% are male, with an average age of 38.0 years.
Which brands do UmweltBank fans like most?
UmweltBank fans show strongest brand affinity for N26 (9.77×), Ethical consumerism (4.18×), and Sustainable energy (2.83×) over the country average.
Where do UmweltBank fans live in Germany?
UmweltBank fans in Germany are most concentrated in Bayern (reach 72,346), Nordrhein-Westfalen (reach 51,787), and Baden-Württemberg (reach 44,917). These three regions account for the largest share of the active audience.
What other brands do UmweltBank fans also like?
Beyond UmweltBank itself, the audience over-indexes on Ethical consumerism (4.18×), Sustainable energy (2.83×), Air purifier (8.49×), and Drop shipping (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UmweltBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.