UmweltBank Target Market in Germany
A data profile of the people who buy, follow and care about UmweltBank in Germany — modelled from more than twelve digital signal sources. UmweltBank has an estimated audience of 278,850 people in Germany.
The average UmweltBank fan in Germany is 38.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include N26, Ethical consumerism, Online banking, with strongest over-indexing on N26 (13.08× the country average).
Demographically, the UmweltBank audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Sustainability, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical UmweltBank fan in Germany is balanced, around 38.0 years old, with strong Sustainability tendencies and a notable affinity for N26.
At a glance
The key figures that characterise the UmweltBank profile in Germany.
Search interest · 12-month trend
Customer demographics of UmweltBank
52.5% are female, 47.5% are male, average age 38.0.
Gender split
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 38.0 |
| Estimated audience size | 278,850 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide UmweltBank audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.3% |
| Austria | 0.8% |
| China | 0.7% |
Geography
Where the UmweltBank audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~70K | 1.53× | |
| 02 | Berlin | ~20K | 1.30× | |
| 03 | Bremen | ~3K | 1.19× | |
| 04 | Baden-Württemberg | ~40K | 1.16× | |
| 05 | Hamburg | ~6K | 1.04× | |
| 06 | Hessen | ~20K | 1.01× | |
| 07 | Schleswig-Holstein | ~10K | 1.01× | |
| 08 | Brandenburg | ~8K | 0.99× | |
| 09 | Nordrhein-Westfalen | ~60K | 0.94× | |
| 10 | Sachsen | ~10K | 0.93× | |
| 11 | Rheinland-Pfalz | ~10K | 0.92× | |
| 12 | Niedersachsen | ~20K | 0.91× | |
| 13 | Saarland | ~3K | 0.84× | |
| 14 | Thüringen | ~6K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.77× | |
| 16 | Sachsen-Anhalt | ~5K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the UmweltBank audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eni | Cars & Mobility | 14.21× | ||
| 02 | N26 | Business & Career | 13.08× | ||
| 03 | Air purifier | Home & Garden | 9.14× | ||
| 04 | Home insurance | Business & Career | 6.22× | ||
| 05 | Online banking | Business & Career | 5.55× | ||
| 06 | Sustainable products | Politics & Society | 4.70× | ||
| 07 | Ethical consumerism | Shopping | 4.57× | ||
| 08 | Telegram | Internet & Social Media | 3.36× | ||
| 09 | Fair trade | Business & Career | 3.02× | ||
| 10 | Sustainable energy | Home & Garden | 2.86× | ||
| 11 | Efficient energy use | Technology & Electronics | 2.61× | ||
| 12 | Renewable energy | Business & Career | 2.57× | ||
| 13 | Organic farming | Food & Beverages | 2.57× | ||
| 14 | Hugendubel | Shopping | 2.15× | ||
| 15 | Banking | Business & Career | 2.14× | ||
| 16 | Sustainability | Politics & Society | 2.10× | ||
| 17 | Tagesschau | Movies & TV | 1.88× | ||
| 18 | Rossmann | Shopping | 1.71× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 20 | Netto Marken-Discount | Shopping | 1.51× |
Personality of the UmweltBank audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.46× | |
| Quality Awareness | PREMIUM | 1.74× | |
| Indulgence | JOY | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.09× | |
| Patriotism | CONSERVATISM | 1.09× | |
| Sports Activity | POWER | 1.10× |
Frequently asked questions
Who is UmweltBank's target market in Germany?
UmweltBank's target market in Germany covers an estimated 278,850 people, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of UmweltBank customers?
52.5% of the UmweltBank audience are female, 47.5% are male, with an average age of 38.0 years.
Which brands do UmweltBank fans like most?
UmweltBank fans show strongest brand affinity for N26 (13.08×), Ethical consumerism (4.57×), and Online banking (5.55×) over the country average.
Where do UmweltBank fans live in Germany?
UmweltBank fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do UmweltBank fans also like?
Beyond UmweltBank itself, the audience over-indexes on Ethical consumerism (4.57×), Online banking (5.55×), Tagesschau (1.88×), and Air purifier (9.14×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Bank audiences in Germany
- Commerzbank (14,760,284)
- Sparkasse (10,507,501)
- Postbank (10,505,102)
- Deutsche Bank (6,860,825)
- Targobank (6,331,705)
How to read this data
Audience size is the estimated number of people in Germany who actively search for UmweltBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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