Waywards Audience in Germany
Waywards has an estimated audience of 686,612 people in Germany. 50.3% are female, 49.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vacations, Family, Self care, Stuttgart, Lieferando.de.
The average Waywards fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vacations, Family, Self care, with strongest over-indexing on Vacations (2.53× the country average). Demographically, the Waywards audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Waywards fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 37.6 |
| Estimated audience size | 686,612 |
Audience persona
The typical Waywards fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Vacations.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 180,828 | 1.2× |
| Bayern | 88,356 | 0.8× |
| Baden-Württemberg | 74,216 | 0.79× |
| Niedersachsen | 73,691 | 1.11× |
| Hessen | 45,373 | 0.87× |
| Berlin | 41,264 | 1.34× |
| Rheinland-Pfalz | 33,323 | 0.97× |
| Sachsen | 28,996 | 0.86× |
| Schleswig-Holstein | 25,347 | 1.03× |
| Brandenburg | 23,418 | 1.1× |
| Sachsen-Anhalt | 18,522 | 1.04× |
| Thüringen | 15,759 | 0.9× |
| Hamburg | 15,080 | 0.97× |
| Mecklenburg-Vorpommern | 12,902 | 0.98× |
| Saarland | 8,658 | 1.03× |
| Bremen | 5,901 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vacations | 2.53× | Travel & Leisure |
| Family | 1.65× | Kids & Family |
| Self care | 2.78× | Health |
| Stuttgart | 2.51× | Travel & Leisure |
| Lieferando.de | 1.84× | Food & Beverages |
| Hairstyle | 2.31× | Beauty & Wellness |
| Spiegel Online | 1.57× | News |
| German language | 1.97× | Politics & Society |
| Concerts | 1.98× | Music & Radio |
| North Rhine-Westphalia | 1.83× | Travel & Leisure |
| Hygiene | 2.24× | Beauty & Wellness |
| Walking | 3.04× | Sports |
| Radio broadcasting | 2.43× | Music & Radio |
| Vacation rental | 2.54× | Travel & Leisure |
| Musical instrument | 1.91× | Music & Radio |
| Canada | 1.82× | Travel & Leisure |
| Self-confidence | 2.76× | Health |
| Vanessa Mai | 3.11× | Music & Radio |
| Logistics | 2.15× | Business & Career |
| Storm of Love | 2.18× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.22 |
| Patriotism | CONSERVATISM | 1.17 |
| Travelling | THRILL | 1.14 |
| Sustainability | BALANCE | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| United Kingdom | 14.0% |
| Canada | 8.0% |
See Waywards audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
- Uber Arena (4,455,309)
Frequently asked questions
How many fans does Waywards have in Germany?
Waywards has an estimated audience of 686,612 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Waywards fans?
50.3% of Waywards fans are female, 49.7% are male, with an average age of 37.6 years.
Which brands do Waywards fans like most?
Waywards fans show strongest brand affinity for Vacations (2.53×), Family (1.65×), and Self care (2.78×) over the country average.
Where do Waywards fans live in Germany?
Waywards fans in Germany are most concentrated in Nordrhein-Westfalen (reach 180,828), Bayern (reach 88,356), and Baden-Württemberg (reach 74,216). These three regions account for the largest share of the active audience.
What other brands do Waywards fans also like?
Beyond Waywards itself, the audience over-indexes on Family (1.65×), Self care (2.78×), Stuttgart (2.51×), and Lieferando.de (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waywards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.