Rascasse Audience Intelligence

Waywards Audience in United States

A data profile of the people who buy, follow and care about Waywards in United States — modelled from more than twelve digital signal sources. Waywards has an estimated audience of 4,652,579 people in United States.

#61among Concert venue in United States#500among POI in United States#628in Music & Radio

The average Waywards fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Sydney, Livemusic, with strongest over-indexing on Concerts (2.27× the country average).

Demographically, the Waywards audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waywards fan in United States is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waywards profile in United States.

Audience size
4.7M
in United States
Gender
56.2%♀
43.8% male
Age
40.6
average years
Country rank
#7100
POI in United States
Fig. 01

Search interest · 12-month trend

+385%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waywards fans

56.2% are female, 43.8% are male, average age 40.6.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Waywards audience in United States
MetricValue
Female56.2%
Male43.8%
Average age40.6
Estimated audience size4,652,579
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Waywards audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

43.7%

of the worldwide Waywards audience comes from United States.

Worldwide audience distribution share by country for Waywards
CountryShare
United States43.7%
United Kingdom14.2%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waywards audience in United States is strongest.

Fig. 05

Top regions by affinity

Waywards fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.35×
02Oregon~60K1.25×
03Washington~100K1.21×
04New Hampshire~20K1.21×
05Pennsylvania~200K1.18×
06Maine~20K1.17×
07Connecticut~50K1.16×
08Massachusetts~100K1.13×
09Ohio~100K1.11×
10Minnesota~70K1.08×
11Illinois~200K1.07×
12Michigan~100K1.07×
13Tennessee~90K1.07×
14Colorado~70K1.07×
15Wisconsin~70K1.06×
16Iowa~40K1.06×
17Rhode Island~10K1.06×
18North Carolina~100K1.04×
19Virginia~100K1.04×
20Missouri~70K1.04×
21Louisiana~60K1.03×
22Kentucky~60K1.03×
23West Virginia~20K1.03×
24Montana~10K1.02×
25New Jersey~100K1.01×
26South Carolina~70K1.01×
27Delaware~10K1.00×
28Indiana~80K0.99×
29Kansas~30K0.99×
30New York~200K0.98×
31Arizona~90K0.98×
32Arkansas~40K0.98×
33Oklahoma~50K0.97×
34Florida~300K0.95×
35Georgia~100K0.95×
36Idaho~20K0.95×
37Nebraska~20K0.93×
38Texas~300K0.91×
39Maryland~70K0.91×
40North Dakota~8K0.91×
41Alabama~50K0.89×
42California~400K0.87×
43Alaska~8K0.87×
44Mississippi~30K0.86×
45South Dakota~9K0.86×
46Utah~30K0.85×
47Nevada~30K0.81×
48Washington, District of Columbia~10K0.80×
49New Mexico~20K0.78×
50Hawaii~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Waywards, United States
0.67×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waywards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waywards audience
#·InterestCategoryAffinity×
01SydneyTravel & Leisure3.69×
02Turkish AirlinesTravel & Leisure3.12×
03ConcertsMusic & Radio2.27×
04Compact carCars & Mobility1.73×
05Labor DayPolitics & Society1.70×
06LivemusicMusic & Radio1.69×
07Us WeeklyInternet & Social Media1.67×
08Tony AwardArts & Culture1.67×
09Movie theaterMovies & TV1.63×
10Film scoreMusic & Radio1.60×
11VoucherShopping1.58×
12Talk radioMusic & Radio1.55×
13Political scienceBusiness & Career1.54×
14Megan FoxMovies & TV1.54×
15Greeting cardKids & Family1.53×
16FlatbreadFood & Beverages1.53×
17BrewingFood & Beverages1.52×
18MeteorologyHome & Garden1.52×
19DemocracyPolitics & Society1.51×
20CrosswordGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waywards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waywards audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
IndulgenceJOY1.23×
ExtroversionTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waywards audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waywards have in United States?

Waywards has an estimated audience of 4,652,579 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waywards fans?

56.2% of Waywards fans are female, 43.8% are male, with an average age of 40.6 years.

03

Which brands do Waywards fans like most?

Waywards fans show strongest brand affinity for Concerts (2.27×), Sydney (3.69×), and Livemusic (1.69×) over the country average.

04

Where do Waywards fans live in United States?

Waywards fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Waywards fans also like?

Beyond Waywards itself, the audience over-indexes on Sydney (3.69×), Livemusic (1.69×), Brewing (1.52×), and Movie theater (1.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Waywards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waywards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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