Waywards Audience in United States
Waywards has an estimated audience of 4,356,074 people in United States. 54.7% are female, 45.3% are male, average age 40.6. Top brand affinities: Elsword, Israel, Product design, Goop, Japanese domestic market.
Top brand affinities include Elsword, Israel, Product design, with strongest over-indexing on Elsword (25.13× the country average). Demographically, the Waywards audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Waywards fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.6 |
| Estimated audience size | 4,356,074 |
Audience persona
The typical Waywards fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.13× | Games |
| Israel | 2.78× | Travel & Leisure |
| Product design | 2.27× | Business & Career |
| Goop | 2.77× | Internet & Social Media |
| Japanese domestic market | 2.47× | Politics & Society |
| Jeep Wagoneer | 2.41× | Cars & Mobility |
| Cam Ward | 1.58× | Sports |
| Jeep Grand Cherokee (WJ) | 2.49× | Cars & Mobility |
| Home staging | 2.01× | Home & Garden |
| Wok | 2.41× | Food & Beverages |
| Governor of Michigan | 2.71× | Politics & Society |
| Hocus Pocus | 1.69× | Movies & TV |
| Stamp collecting | 1.63× | Home & Garden |
| UK garage | 1.85× | Music & Radio |
| Google Home | 2.04× | Technology & Electronics |
| Nuts (film) | 1.67× | Movies & TV |
| Hibachi | 2.25× | Food & Beverages |
| Corona (band) | 1.62× | Music & Radio |
| Hayward, California | 3.05× | Travel & Leisure |
| headspace | 2.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Community Orientation | OPEN | 1.03 |
| Indulgence | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| United Kingdom | 14.0% |
| Canada | 8.0% |
See Waywards audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waywards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.