Waywards Audience in United States
Waywards has an estimated audience of 4,356,074 people in United States. 54.7% are female, 45.3% are male, average age 40.6. Top brand affinities: Kia Sportage, Capital One, Honda HR-V, Google Maps, MSN.
Top brand affinities include Kia Sportage, Capital One, Honda HR-V, with strongest over-indexing on Kia Sportage (25.13× the country average). Demographically, the Waywards audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Waywards fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.6 |
| Estimated audience size | 4,356,074 |
Audience persona
The typical Waywards fan in United States is balanced, around 40.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 25.13× | Cars & Mobility |
| Capital One | 2.89× | Business & Career |
| Honda HR-V | 16.58× | Cars & Mobility |
| Google Maps | 2.44× | Internet & Social Media |
| MSN | 2.46× | News |
| Staples (Canada) | 2.89× | Business & Career |
| Pre-school playgroup | 18.19× | Kids & Family |
| Houston Astros | 4.26× | Sports |
| Hobby Lobby | 1.94× | Home & Garden |
| Los Angeles Dodgers | 3.49× | Sports |
| Indeed.com | 1.96× | Business & Career |
| CarGurus | 2.7× | Cars & Mobility |
| Livemusic | 2.44× | Music & Radio |
| Aldi | 1.79× | Shopping |
| Taco Bell | 1.87× | Food & Beverages |
| Concerts | 1.6× | Music & Radio |
| Best Buy | 1.75× | Shopping |
| Great Clips | 2.66× | Beauty & Wellness |
| Jeep Grand Cherokee | 4.74× | Cars & Mobility |
| Autism Awareness | 3.97× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Community Orientation | OPEN | 1.03 |
| Indulgence | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.7% |
| United Kingdom | 14.0% |
| Canada | 8.0% |
See Waywards audiences in other countries
More Concert venue audiences in United States
- Metronome (12,167,128)
- Central Park (11,196,065)
- Dexter (11,114,915)
- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Waywards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.