Rascasse Audience Intelligence

Wizkid Audience in Germany

A data profile of the people who buy, follow and care about Wizkid in Germany — modelled from more than twelve digital signal sources. Wizkid has an estimated audience of 31,487 people in Germany.

The average Wizkid fan in Germany is 26.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Dua Lipa, WordPress, Moodle, with strongest over-indexing on Dua Lipa (10.72× the country average).

Demographically, the Wizkid audience skews balanced with an average age of 26.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wizkid fan in Germany is balanced, around 26.9 years old, with strong Career Orientation tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: Reggaeton

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Wizkid profile in Germany.

Audience size
31K
in Germany
Gender
52.0%♀
48.0% male
Age
26.9
average years
Country rank
#60639
Person in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wizkid fans

52.0% are female, 48.0% are male, average age 26.9.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Wizkid audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age26.9
Estimated audience size31,487
Fig. 03

Age distribution

Ø 26.9
average years
Age distribution of the Wizkid audience in Germany
Age bracketShare%
16-1955%
20-2924%
30-3913%
40-496%
50+3%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Wizkid audience comes from Germany.

Worldwide audience distribution share by country for Wizkid
CountryShare
United States49.3%
United Kingdom8.6%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizkid audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wizkid fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~3K1.82×
02Hessen~4K1.64×
03Hamburg~1K1.60×
04Bremen<1K1.57×
05Nordrhein-Westfalen~9K1.32×
06Schleswig-Holstein~1K0.92×
07Bayern~5K0.91×
08Baden-Württemberg~4K0.91×
09Rheinland-Pfalz~1K0.87×
10Niedersachsen~3K0.85×
11Saarland<1K0.83×
12Brandenburg<1K0.75×
13Mecklenburg-Vorpommern<1K0.75×
14Thüringen<1K0.74×
15Sachsen-Anhalt<1K0.73×
16Sachsen~1K0.65×
Fig. 06

Affinity by region

Affinity by region — Wizkid, Germany
0.65×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizkid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizkid audience
#·InterestCategoryAffinity×
01WordPressTechnology & Electronics13.38×
02Cardi BMusic & Radio13.06×
03Dua LipaMusic & Radio10.72×
04Olympique de MarseilleSports10.11×
05Nicki MinajMusic & Radio8.35×
06JimdoInternet & Social Media6.95×
07MoodleTechnology & Electronics6.39×
08Paris Saint-GermainSports5.15×
09ReggaetonMusic & Radio5.01×
10DeviantArtInternet & Social Media4.98×
11Cultural heritagePolitics & Society4.63×
12Megan FoxMovies & TV4.56×
13La LigaSports4.28×
14GitHubInternet & Social Media4.08×
15Chelsea F.C.Sports3.91×
16Watercolor paintingArts & Culture3.73×
17Arsenal F.C.Sports3.50×
18LivemusicMusic & Radio3.07×
19Google MapsInternet & Social Media2.23×
20ReligionBusiness & Career2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizkid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizkid audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.82×
Early Adopter MentalityPOWER1.77×
Risk AppetiteTHRILL1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizkid audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
CreativityOPEN0.69×
IndulgenceJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wizkid have in Germany?

Wizkid has an estimated audience of 31,487 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wizkid fans?

52.0% of Wizkid fans are female, 48.0% are male, with an average age of 26.9 years.

03

Which brands do Wizkid fans like most?

Wizkid fans show strongest brand affinity for Dua Lipa (10.72×), WordPress (13.38×), and Moodle (6.39×) over the country average.

04

Where do Wizkid fans live in Germany?

Wizkid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~9K), Bayern (reach ~5K), and Hessen (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Wizkid fans also like?

Beyond Wizkid itself, the audience over-indexes on WordPress (13.38×), Moodle (6.39×), Paris Saint-Germain (5.15×), and La Liga (4.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wizkid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →