Wuppertal Audience in Germany
Wuppertal has an estimated audience of 1,782,557 people in Germany. 55.7% are female, 44.3% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Garden centre, Thermomix, Ernsting's family, Terraced house, BUNTE.de.
The average Wuppertal fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Garden centre, Thermomix, Ernsting's family, with strongest over-indexing on Garden centre (1.73× the country average). Demographically, the Wuppertal audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Wuppertal fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 38.4 |
| Estimated audience size | 1,782,557 |
Audience persona
The typical Wuppertal fan in Germany is more female, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Garden centre.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,336,918 | 4.84× |
| Bayern | 202,224 | 0.71× |
| Baden-Württemberg | 196,144 | 0.81× |
| Niedersachsen | 157,515 | 0.91× |
| Hessen | 140,312 | 1.03× |
| Rheinland-Pfalz | 86,617 | 0.97× |
| Berlin | 69,613 | 0.87× |
| Sachsen | 52,544 | 0.6× |
| Schleswig-Holstein | 41,012 | 0.64× |
| Hamburg | 33,685 | 0.84× |
| Thüringen | 29,558 | 0.65× |
| Brandenburg | 28,909 | 0.52× |
| Sachsen-Anhalt | 26,498 | 0.57× |
| Mecklenburg-Vorpommern | 16,589 | 0.49× |
| Saarland | 14,222 | 0.65× |
| Bremen | 13,704 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden centre | 1.73× | Home & Garden |
| Thermomix | 1.85× | Home & Garden |
| Ernsting's family | 1.58× | Shopping |
| Terraced house | 1.64× | Home & Garden |
| BUNTE.de | 1.56× | Internet & Social Media |
| Outlet store | 1.51× | Shopping |
| Dishwasher | 2.23× | Home & Garden |
| Phantasialand | 1.82× | Travel & Leisure |
| Vorwerk (company) | 1.59× | Home & Garden |
| Box-spring | 2.15× | Home & Garden |
| Mercedes-Benz GLA-Class | 1.51× | Cars & Mobility |
| Nissan Micra | 1.67× | Cars & Mobility |
| Veltins | 1.5× | Food & Beverages |
| Nextbike | 1.58× | Cars & Mobility |
| Vancouver Whitecaps FC | 1.6× | Sports |
| Coca-Cola Zero | 1.9× | Food & Beverages |
| Stadtwerke München | 1.55× | Home & Garden |
| Ford Edge | 1.7× | Cars & Mobility |
| Stadtwerke Köln | 2.49× | Home & Garden |
| Grappa | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.09 |
| Need for Security | CONSERVATISM | 1.05 |
| DIY Mentality | THRILL | 1.01 |
| Quality Awareness | PREMIUM | 1 |
| Design Affinity | PREMIUM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.2% |
| Netherlands | 5.0% |
| United States | 3.6% |
See Wuppertal audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Wuppertal have in Germany?
Wuppertal has an estimated audience of 1,782,557 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wuppertal fans?
55.7% of Wuppertal fans are female, 44.3% are male, with an average age of 38.4 years.
Which brands do Wuppertal fans like most?
Wuppertal fans show strongest brand affinity for Garden centre (1.73×), Thermomix (1.85×), and Ernsting's family (1.58×) over the country average.
Where do Wuppertal fans live in Germany?
Wuppertal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,336,918), Bayern (reach 202,224), and Baden-Württemberg (reach 196,144). These three regions account for the largest share of the active audience.
What other brands do Wuppertal fans also like?
Beyond Wuppertal itself, the audience over-indexes on Thermomix (1.85×), Ernsting's family (1.58×), Terraced house (1.64×), and BUNTE.de (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wuppertal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.