XXL (magazine) Audience in Germany
XXL (magazine) has an estimated audience of 362,475 people in Germany. 63.8% are female, 36.2% are male, average age 40.2. Top regions: Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, The Hunt (2012 film), Progressive rock, Time (magazine), Ich + Ich.
The average XXL (magazine) fan in Germany is 40.2 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, The Hunt (2012 film), Progressive rock, with strongest over-indexing on Gil Ofarim (2.58× the country average). Demographically, the XXL (magazine) audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of XXL (magazine) fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 40.2 |
| Estimated audience size | 362,475 |
Audience persona
The typical XXL (magazine) fan in Germany is more female, around 40.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 149,201 | 5.4× |
| Baden-Württemberg | 68,997 | 1.4× |
| Nordrhein-Westfalen | 60,785 | 0.77× |
| Bayern | 59,896 | 1.03× |
| Berlin | 24,552 | 1.51× |
| Niedersachsen | 22,379 | 0.64× |
| Rheinland-Pfalz | 13,399 | 0.74× |
| Sachsen | 9,452 | 0.53× |
| Schleswig-Holstein | 7,004 | 0.54× |
| Hamburg | 5,293 | 0.65× |
| Brandenburg | 4,499 | 0.4× |
| Sachsen-Anhalt | 3,914 | 0.42× |
| Thüringen | 3,670 | 0.4× |
| Mecklenburg-Vorpommern | 3,544 | 0.51× |
| Bremen | 2,092 | 0.67× |
| Saarland | 1,977 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.58× | Music & Radio |
| The Hunt (2012 film) | 7.6× | Movies & TV |
| Progressive rock | 2.12× | Music & Radio |
| Time (magazine) | 1.75× | News |
| Ich + Ich | 11.14× | Music & Radio |
| Hauser & Wirth | 6.49× | Arts & Culture |
| Information sensitivity | 3.78× | Technology & Electronics |
| Esra Erol | 3.99× | Movies & TV |
| Annie Hall | 7.43× | Movies & TV |
| Home Delivery | 1.86× | Food & Beverages |
| Google Home | 3.2× | Technology & Electronics |
| Ireen Sheer | 1.55× | Music & Radio |
| Homesteading | 3.42× | Home & Garden |
| Japanese domestic market | 2.5× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.52× | Music & Radio |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Volvo V60 | 2.37× | Cars & Mobility |
| Mohamed Salah | 1.79× | Sports |
| Preacher (comics) | 3.13× | Literature |
| Huck (magazine) | 4.41× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.34 |
| Sports Activity | POWER | 1.26 |
| Tradition | CONSERVATISM | 1.2 |
| Indulgence | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| India | 8.1% |
| Germany | 5.9% |
See XXL (magazine) audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does XXL (magazine) have in Germany?
XXL (magazine) has an estimated audience of 362,475 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of XXL (magazine) fans?
63.8% of XXL (magazine) fans are female, 36.2% are male, with an average age of 40.2 years.
Which brands do XXL (magazine) fans like most?
XXL (magazine) fans show strongest brand affinity for Gil Ofarim (2.58×), The Hunt (2012 film) (7.6×), and Progressive rock (2.12×) over the country average.
Where do XXL (magazine) fans live in Germany?
XXL (magazine) fans in Germany are most concentrated in Hessen (reach 149,201), Baden-Württemberg (reach 68,997), and Nordrhein-Westfalen (reach 60,785). These three regions account for the largest share of the active audience.
What other brands do XXL (magazine) fans also like?
Beyond XXL (magazine) itself, the audience over-indexes on The Hunt (2012 film) (7.6×), Progressive rock (2.12×), Time (magazine) (1.75×), and Ich + Ich (11.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for XXL (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.