XXL (magazine) Audience in United States

XXL (magazine) logo

XXL (magazine) has an estimated audience of 2,203,877 people in United States. 57.9% are female, 42.1% are male, average age 35.5. Top regions: California, New York, Florida. Top brand affinities: Voltron: Legendary Defender, South Asian cuisine, John Havlicek, Nebraska Cornhuskers football, Staycation.

The average XXL (magazine) fan in United States is 35.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Voltron: Legendary Defender, South Asian cuisine, John Havlicek, with strongest over-indexing on Voltron: Legendary Defender (16.2× the country average). Demographically, the XXL (magazine) audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

Demographics of XXL (magazine) fans

Demographic split for XXL (magazine) audience in United States
MetricValue
Female57.9%
Male42.1%
Average age35.5
Estimated audience size2,203,877

Audience persona

The typical XXL (magazine) fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Voltron: Legendary Defender.

Top regions in United States

Top regions ranked by reach for XXL (magazine) in United States
RegionReachAffinity
California310,0651.28×
New York284,9632.31×
Florida269,4031.81×
Texas260,7361.38×
Virginia172,0163.2×
New Jersey127,9402.28×
Georgia110,6211.63×
North Carolina94,6721.43×
Illinois88,3221.2×
Ohio66,7820.98×
Washington55,6661.26×
Pennsylvania55,0460.74×
Tennessee54,0951.22×
Arizona47,3521.05×
Maryland47,1481.24×
Louisiana47,0101.65×
Alabama44,4081.44×
Michigan43,0530.75×
South Carolina41,5071.25×
Oregon41,3331.64×
Massachusetts36,2740.84×
Indiana33,9920.84×
Colorado32,9070.95×
Mississippi27,5651.52×
Missouri25,9610.73×
Kentucky24,6730.89×
Nevada20,2490.95×
Wisconsin18,1820.55×
Arkansas18,0380.99×
Connecticut17,6680.8×
Minnesota17,5770.56×
Oklahoma16,9250.69×
Washington, District of Columbia14,6282.21×
Kansas12,7990.74×
Iowa11,3230.62×
Utah10,0700.51×
Nebraska8,4500.76×
New Mexico6,4070.58×
Delaware5,4840.9×
Idaho4,5510.41×
Rhode Island4,5450.65×
Hawaii4,1740.44×
West Virginia3,5060.34×
Maine3,1310.4×
South Dakota3,0890.61×
New Hampshire2,5820.3×
North Dakota1,9480.43×
Montana1,6970.28×
Alaska1,5490.33×
Wyoming9280.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for XXL (magazine) audience
BrandAffinityCategory
Voltron: Legendary Defender16.2×Movies & TV
South Asian cuisine7.93×Food & Beverages
John Havlicek13.52×Sports
Nebraska Cornhuskers football2.84×Sports
Staycation2.47×Home & Garden
Jesse Plemons2.46×Movies & TV
Jaws3.74×Movies & TV
Queens College, City University of New York4.42×Business & Career
3D printing1.53×Technology & Electronics
Noodle (Gorillaz)2.05×Music & Radio
Bunga bunga43.65×Politics & Society
Consequence (rapper)3.29×Music & Radio
REC TEC Grills9.62×Sports
Urban horticulture1.64×Home & Garden
Nipsey Hussle2.45×Music & Radio
Mortgage insurance1.89×Business & Career
Panama1.55×Travel & Leisure
Graham Greene (actor)2.53×
MK1.71×Music & Radio
Grammarly1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by XXL (magazine) audience
TraitClusterScore
Luxury OrientationPREMIUM3.45
Risk AppetiteTHRILL1.67
Design AffinityPREMIUM1.13
Convenience OrientationPREMIUM1.13
Early Adopter MentalityPOWER1.12
Healthy LifestyleBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for XXL (magazine)
CountryShare
United States35.6%
India8.1%
Germany5.9%

See XXL (magazine) audiences in other countries

More Fashion magazine audiences in United States

Frequently asked questions

How many fans does XXL (magazine) have in United States?

XXL (magazine) has an estimated audience of 2,203,877 people in United States, concentrated in California and New York.

What is the gender split and age of XXL (magazine) fans?

57.9% of XXL (magazine) fans are female, 42.1% are male, with an average age of 35.5 years.

Which brands do XXL (magazine) fans like most?

XXL (magazine) fans show strongest brand affinity for Voltron: Legendary Defender (16.2×), South Asian cuisine (7.93×), and John Havlicek (13.52×) over the country average.

Where do XXL (magazine) fans live in United States?

XXL (magazine) fans in United States are most concentrated in California (reach 310,065), New York (reach 284,963), and Florida (reach 269,403). These three regions account for the largest share of the active audience.

What other brands do XXL (magazine) fans also like?

Beyond XXL (magazine) itself, the audience over-indexes on South Asian cuisine (7.93×), John Havlicek (13.52×), Nebraska Cornhuskers football (2.84×), and Staycation (2.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for XXL (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.