Yello Audience in Germany
Yello has an estimated audience of 598,955 people in Germany. 33.8% are female, 66.2% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Hawesko, Stradivarius, Video izle, Urban Outfitters.
The average Yello fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Hawesko, Stradivarius, with strongest over-indexing on Cocktail (1.58× the country average). Demographically, the Yello audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Yello fans
| Metric | Value |
|---|---|
| Female | 33.8% |
| Male | 66.2% |
| Average age | 38.1 |
| Estimated audience size | 598,955 |
Audience persona
The typical Yello fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 174,075 | 1.33× |
| Bayern | 88,799 | 0.92× |
| Baden-Württemberg | 80,450 | 0.98× |
| Niedersachsen | 77,255 | 1.33× |
| Hessen | 40,598 | 0.89× |
| Rheinland-Pfalz | 38,094 | 1.27× |
| Sachsen | 25,891 | 0.88× |
| Berlin | 24,065 | 0.9× |
| Schleswig-Holstein | 22,420 | 1.04× |
| Brandenburg | 19,667 | 1.06× |
| Thüringen | 14,562 | 0.95× |
| Sachsen-Anhalt | 13,256 | 0.85× |
| Hamburg | 10,839 | 0.8× |
| Mecklenburg-Vorpommern | 9,662 | 0.84× |
| Saarland | 8,608 | 1.17× |
| Bremen | 3,958 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 1.58× | Food & Beverages |
| Hawesko | 4.74× | Food & Beverages |
| Stradivarius | 1.92× | Shopping |
| Video izle | 3.84× | |
| Urban Outfitters | 1.68× | Shopping |
| Israel | 1.96× | Travel & Leisure |
| Apostrophe | 4.74× | Literature |
| Icon (magazine) | 1.97× | Arts & Culture |
| KLIX (AM) | 1.72× | Music & Radio |
| Snow White (Fables) | 1.51× | Literature |
| Hipster | 4.74× | Politics & Society |
| Stucco | 1.63× | Home & Garden |
| Home Delivery | 1.67× | Food & Beverages |
| Corfu (regional unit) | 1.81× | Travel & Leisure |
| Metamorphoses | 1.82× | Literature |
| 7-Eleven | 2.68× | Shopping |
| Standing rib roast | 4.32× | Food & Beverages |
| Eden Lake | 2.46× | Movies & TV |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Elīna Garanča | 3.3× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.47 |
| Patriotism | CONSERVATISM | 1.42 |
| Career Orientation | POWER | 1.17 |
| Family Orientation | CONSERVATISM | 1.09 |
| Community Orientation | OPEN | 1.08 |
| Indulgence | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.9% |
| Japan | 25.1% |
| United States | 9.1% |
See Yello audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Yello have in Germany?
Yello has an estimated audience of 598,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Yello fans?
33.8% of Yello fans are female, 66.2% are male, with an average age of 38.1 years.
Which brands do Yello fans like most?
Yello fans show strongest brand affinity for Cocktail (1.58×), Hawesko (4.74×), and Stradivarius (1.92×) over the country average.
Where do Yello fans live in Germany?
Yello fans in Germany are most concentrated in Nordrhein-Westfalen (reach 174,075), Bayern (reach 88,799), and Baden-Württemberg (reach 80,450). These three regions account for the largest share of the active audience.
What other brands do Yello fans also like?
Beyond Yello itself, the audience over-indexes on Hawesko (4.74×), Stradivarius (1.92×), Video izle (3.84×), and Urban Outfitters (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Yello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.