Rascasse Audience Intelligence

Yello Audience in Germany

A data profile of the people who buy, follow and care about Yello in Germany — modelled from more than twelve digital signal sources. Yello has an estimated audience of 561,597 people in Germany.

#111among Band in Germany#1963among Person in Germany#1192in Music & Radio

The average Yello fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, Nature, Family, with strongest over-indexing on Esso (4.74× the country average).

Demographically, the Yello audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yello fan in Germany is more male, around 38.1 years old, with strong Need for Security tendencies and a notable affinity for Esso.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yello profile in Germany.

Audience size
562K
in Germany
Gender
33.8%♀
66.2% male
Age
38.1
average years
Country rank
#10688
Person in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yello fans

33.8% are female, 66.2% are male, average age 38.1.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for Yello audience in Germany
MetricValue
Female33.8%
Male66.2%
Average age38.1
Estimated audience size561,597
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Yello audience in Germany
Age bracketShare%
16-1918%
20-2928%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Yello audience comes from Germany.

Worldwide audience distribution share by country for Yello
CountryShare
Germany41.6%
Japan25.8%
United States9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yello audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yello fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.35×
02Saarland~10K1.30×
03Nordrhein-Westfalen~200K1.20×
04Rheinland-Pfalz~40K1.19×
05Schleswig-Holstein~30K1.19×
06Baden-Württemberg~80K0.98×
07Brandenburg~20K0.98×
08Sachsen~30K0.96×
09Bayern~90K0.93×
10Thüringen~10K0.93×
11Hessen~40K0.90×
12Berlin~20K0.87×
13Bremen~4K0.85×
14Sachsen-Anhalt~10K0.84×
15Mecklenburg-Vorpommern~10K0.84×
16Hamburg~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Yello, Germany
0.81×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yello audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yello audience
#·InterestCategoryAffinity×
01EssoCars & Mobility4.74×
02GitHubInternet & Social Media4.74×
03Škoda KodiaqCars & Mobility4.74×
04United Parcel ServiceBusiness & Career3.90×
05Solar cellHome & Garden3.82×
06SparkasseBusiness & Career2.98×
07Aral AGCars & Mobility2.82×
08Solar energyHome & Garden2.77×
09CHECK24Business & Career2.76×
10Efficient energy useTechnology & Electronics2.42×
11NatureHome & Garden2.37×
12TipicoGames2.26×
13VacationsTravel & Leisure2.15×
14FamilyKids & Family2.13×
15PostbankBusiness & Career2.06×
16CommerzbankBusiness & Career2.01×
17EmailTechnology & Electronics1.99×
18VodafoneTechnology & Electronics1.92×
19AutoScout24Cars & Mobility1.86×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yello audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yello audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.86×
PatriotismCONSERVATISM1.65×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yello audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
SustainabilityBALANCE0.67×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yello have in Germany?

Yello has an estimated audience of 561,597 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yello fans?

33.8% of Yello fans are female, 66.2% are male, with an average age of 38.1 years.

03

Which brands do Yello fans like most?

Yello fans show strongest brand affinity for Esso (4.74×), Nature (2.37×), and Family (2.13×) over the country average.

04

Where do Yello fans live in Germany?

Yello fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Yello fans also like?

Beyond Yello itself, the audience over-indexes on Nature (2.37×), Family (2.13×), Sparkasse (2.98×), and CHECK24 (2.76×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Yello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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