A data profile of the people who buy, follow and care about Spain in Denmark — modelled from more than twelve digital signal sources. Spain has an estimated audience of 868,184 people in Denmark.
Spain has an estimated audience of 868,184 people in Denmark. 55.7% are female, 44.3% are male, average age 47.2. Top brand affinities: Germany, Costa del Sol, Sunweb, Madrid, Barcelona.
Top brand affinities include Germany, Costa del Sol, Sunweb, with strongest over-indexing on Germany (1.96× the country average).
Demographically, the Spain audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Spain fan in Denmark is more female, around 47.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Germany.
The key figures that characterise the Spain profile in Denmark.
55.7% are female, 44.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 47.2 |
| Estimated audience size | 868,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Spain audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madrid | Travel & Leisure | 5.09× | ||
| 02 | Costa del Sol | Travel & Leisure | 4.77× | ||
| 03 | Marbella | Travel & Leisure | 3.94× | ||
| 04 | Tenerife | Travel & Leisure | 3.75× | ||
| 05 | Barcelona | Travel & Leisure | 3.22× | ||
| 06 | Sicily | Travel & Leisure | 2.90× | ||
| 07 | Gran Canaria | Travel & Leisure | 2.76× | ||
| 08 | Czech Republic | Travel & Leisure | 2.40× | ||
| 09 | Sunweb | Travel & Leisure | 2.24× | ||
| 10 | Greece | Travel & Leisure | 2.15× | ||
| 11 | Iceland | Travel & Leisure | 1.97× | ||
| 12 | Germany | Travel & Leisure | 1.96× | ||
| 13 | Rome | Travel & Leisure | 1.86× | ||
| 14 | Baggage | Fashion & Accessoires | 1.77× | ||
| 15 | TUI | Travel & Leisure | 1.62× | ||
| 16 | Roskilde Festival | Music & Radio | 1.60× | ||
| 17 | Heat pump | Home & Garden | 1.60× | ||
| 18 | Hairstyle | Beauty & Wellness | 1.55× | ||
| 19 | Skagen | Fashion & Accessoires | 1.51× | ||
| 20 | Champagne | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.31× | |
| Indulgence | JOY | 1.30× | |
| Convenience Orientation | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Individualism | JOY | 0.86× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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