A data profile of the people who buy, follow and care about Spain in Norway — modelled from more than twelve digital signal sources. Spain has an estimated audience of 755,892 people in Norway.
Spain has an estimated audience of 755,892 people in Norway. 58.5% are female, 41.5% are male, average age 47.8. Top brand affinities: Biltema, Scandinavia, Gina Tricot, Marbella, Kitchen.
Top brand affinities include Biltema, Scandinavia, Gina Tricot, with strongest over-indexing on Biltema (1.89× the country average).
Demographically, the Spain audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Spain fan in Norway is more female, around 47.8 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Spain profile in Norway.
58.5% are female, 41.5% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 47.8 |
| Estimated audience size | 755,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 24% | |
| 50+ | 45% |
of the worldwide Spain audience comes from Norway.
| Country | Share |
|---|---|
| United States | 13.9% |
| Spain | 13.7% |
| Mexico | 6.2% |
The strongest cross-interests of the Spain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Madrid | Travel & Leisure | 6.30× | ||
| 02 | Marbella | Travel & Leisure | 6.20× | ||
| 03 | Tenerife | Travel & Leisure | 5.61× | ||
| 04 | Barcelona | Travel & Leisure | 4.81× | ||
| 05 | Costa del Sol | Travel & Leisure | 3.93× | ||
| 06 | Gran Canaria | Travel & Leisure | 3.06× | ||
| 07 | Greece | Travel & Leisure | 2.51× | ||
| 08 | Germany | Travel & Leisure | 2.05× | ||
| 09 | Biltema | Business & Career | 1.89× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.81× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.80× | ||
| 12 | Island | Travel & Leisure | 1.79× | ||
| 13 | Cruises | Travel & Leisure | 1.74× | ||
| 14 | Modern architecture | Arts & Culture | 1.71× | ||
| 15 | Bars | Travel & Leisure | 1.71× | ||
| 16 | Skirt | Fashion & Accessoires | 1.61× | ||
| 17 | Spas | Beauty & Wellness | 1.56× | ||
| 18 | Scandinavia | Travel & Leisure | 1.55× | ||
| 19 | Flower | Home & Garden | 1.54× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.94× | |
| Sustainability | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Spain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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